This free marketing ideas set is prepared by Growth Channel for a startup accelerator. Create your personalized marketing plan on growthchannel.io

1. Growth Plan 1.01
Overview: Growth Marketing Ideas
Growth Channel presents these growth marketing ideas to give you a quick overview of what your
investment firm can do to help you acquire new leads of business customers for YOUR
ACCELERATOR on the monthly budget of $2 000 - $10 000.
These tactics will help you establish your digital brand marketing to ensure you are getting high
number of leads and event attendees with positive ROI, engagement rate and CTR for the Trigger
and Consideration phases of the customer journey.
This report is built for the indicated target group of female 18-50 years old residing in the United
States of America, who are Self-employed or Freelance with a job title Entrepreneur, interested in
live events, pets, reading, travel and programming.
If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org
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2. Growth Plan 1.01
Trigger marketing ideas
There are a number of female communities out there which you can join to kick off the
conversation with your target audience. It’s important not to start promoting your business right in
the beginning, but to introduce yourself, who you are, what you are working on, what problems
you’re solving and how. Make sure you provide value to the existing conversations by sharing
educational content and participating in active discussions. Office Hours threat on forums is good
to consider.
Top Digital Communities for Female Founders
20 largest communities for women entrepreneurs
Women Make
Elpha
Women Tech Network
Global Tech Women
Austin Startups
SaaS Founders and Execs
Similar to online communities, there are also a number of existing podcasts which always seek
prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself
as a thought leader in your industry, your investment firm will also be getting better credibility
across your target audience and be able to attract more value leads.
25 Must-Listen Podcasts For The Woman Entrepreneur
10 Excellent Podcasts For Women Entrepreneurs
Content marketing should be one of your priorities to attract organic leads which will also result in
better engagement rate and high ROI. This can be a blog, a video series, infographics, Slideshare
decks, PR, guest contributions or user generated content.
If you don’t know where to start, check
out what your competitors are writing
about, and more importantly - which
keywords are they getting most traffic
from. Here are a few prominent content
examples from Y Combinator.
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3. Growth Plan 1.01
Not limited to your business website, consider contributing content to other well established
business websites and blogs. This way you will get in front of the new audience, broaden your
reach and ‘trigger’ new potential customers. Consider the following sites:
Not just as an investment firm, but also as a startup accelerator, it’s good to consider creating
your own community with your target audience at its core. This way you will be able to drive
awareness for your program, easily connect with prospects, increase your lead conversion rates,
improve ROI, and improve listening sentiment for the target audience.
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4. Growth Plan 1.01
As a starting point, you can invite your initial users and let
them invite their friends to the platform. You can then
further promote the community across your marketing
channels to grow the memberships.
Your competition does that through Startup School forum
and its external sub-communities on Facebook and
Slack.
As a part of user co-
creation, another opportunity that your competition is utilising -
offering the own website as a job board for their customers. While
this tactic may not result directly in new leads for your business, it
will boost your organic reach, thus improving your domain authority,
further leading to more organic leads in the future.
Consider creating lead magnets through landing pages which will prompt audience to leave their
email address in order to access the materials. These should be educational resources that your
target audience highly values. Few examples from Dan Martel:
To get the best conversion results, you can run a lead generation ad on Facebook, optimised for
conversions. This way, users will have to register to receive your ‘special offers’. Having this
directly on Facebook will decrease the bounce rate and improve overall engagement of your
social channels.
To aid with organic results and widen the reach, consider other social channels such as LinkedIn,
Twitter, Instagram, Slack, Reddit, Discord and industry forums - India Hackers, Women Make and
Elpha. You can also post it on Hacker News to get in front of your competitors’ followers.
This is a more traditional way to approach lead generation. However you might also want to
consider a similar approach to your competition - via Hacker News and Startup School where
users must be registered in order to access (SUS) and post (HN) valuable content. This way you
can quickly increase your leads inflow while keeping the costs low.
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5. Growth Plan 1.01
Consideration marketing ideas
Add more trust elements on your website. This can increase your credibility and improve
conversion rates. While your direct competition might not have best prominent examples,
consider the rest of your industry spectrum to seek examples.
For example Techstars website focuses primarily on startups, their testimonials, their stories,
showcasing mentors, investors, corporations and life style at the accelerator.
Co-promote your success stories on the blog, YouTube, Facebook & forums. This will increase the
reach of your content, don’t limit it to just your website. Big part of the success stories will be the
success and growth traction results of your startups.
Further optimise your website for search engines. You are already being ranked as 94/100, but
these critical optimisations can help you reach better CTR from organic search results:
Optimize your meta title to include your focus keyword, being it “startup accelerator”,
“female accelerator” or “startup investment firm”. Right now you are highly relying on
traffic who already knows your brand.
Optimize your heading tags. Limit your website to a single H1 and revisit H2 and H3 tags
to identify what keywords you want to prioritise for search engines. It is recommended to
include your focus keyword in H1 and at least one of the H2 tags.
Optimize your site code to improve speed and site load time.
Organic visibility is key to lower CPL, better conversion rates, ROI and CTR from search results.
Your competition gets 100% of their traffic solely from non-paid traffic.
Getting backlinks and being included in industry directories can further improve your SEO and
referral traffic.
For example, majority of your competitor traffic is being
driven towards Hacker News, as users are promoting
their own (user generated) posts across the web, thus
improving the domain score of Y Combinator, and
eventually - traffic to their site.
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6. Growth Plan 1.01
Below are the top backlinks from your competition:
Some of the highest ranked listings to consider:
The top 40 startup accelerators and incubators in North America in 2020
The Best Startup Accelerators
23 Startup Accelerators Around the U.S. You Need to Know About
Find the best startup program among world's 440+ best startup accelerators, incubators
and investors
Conduct live AMA sessions where you can answer questions from prospects, leads and
customers. This will increase your credibility and eventually lead to better conversion rates. You
can also host a live threat discussion, asking your community to submit questions which will then
be addressed in a live session. Here is a snapshot from your competition:
Last but not least, run remarketing ads via Facebook, Twitter, LinkedIn, emails and Google Ads.
They tend to perform much better compared to prospecting ads. Here are a few segments for
inspiration:
retarget website visitors who spent more than 1 minute but did not sign up
retarget competitor social media followers
retarget industry keywords search (i.e. ‘y combinator’, ‘techstars’, ‘500startups’)
retarget website visitors who visited application page but did finish applying
retarget email addresses who receive communication from your competitors
retarget competitor brand names
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7. Growth Plan 1.01
Few growth hacks to consider
To help you along this journey, here are some cool tools you can employ:
• Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software,
marketing automation & other tools with Secret
• Mailmeteor sends personalised bulk email with Gmail
• Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections
• ConverFlow’s free plan for your marketing automation and lead generation solution
• Bonjoro for personalised video email marketing
• Use PromoteHour to get PR coverage for the lowest rate
Get access to the best marketing resources in our Growth Library >>
Thank you!
Thanks for showing interest in Growth Channel and participating in our MVP! We very much
appreciate your feedback. Let us know if you liked this stack of marketing ideas, if it was on par
with your team’s plans by completing this short survey.
We hope you enjoyed the read! Please help us spread the word about Growth Channel and our
vision. You can share below link with your network, so they can also benefit from the free set of
marketing ideas:
https://growthchannel.io
If you want to take the next step and let Growth Channel prepare your full custom marketing plan,
let us know! We charge only $99 as opposed to any consultant or a marketing agency. Your plan
will include everything from persona mapping, content templates, distribution channels, email
marketing workflow, referral program scope, target keywords, and reporting dashboard.
Growth Channel solution is built on AI and machine learning technology, which allows us keep the
price at a fraction of the cost. If you’re interested to learn more, simply send an email to
hello@growthchannel.org
Happy hacking 😃
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