This free growth marketing plan is prepared by Growth Channel for a B2B AI technology company targeting eCommerce business owners in the Netherlands and Germany. To learn more or create a marketing plan for your own business, go to https://growthchannel.io

1. GROWTH MARKETING PLAN
FREE SAMPLE: AI TECH
BY GROWTH CHANNEL
FEBRUARY 2021

2. INSPIRING MARKETERS & STARTUPS WITH
AI ENHANCED MARKETING INTELLIGENCE
2

3. METHODOLOGY
THIS GROWTH MARKETING PLAN IS BUILT BASED ON THE FOLLOWING SUBMISSION
▸ Industry: Tech solution / SAAS
▸ Priority: Product sales
▸ Landing page: YOUR LANDING PAGE
▸ Monthly marketing budget: <$2000
▸ Focus on: Awareness, Consideration,
Conversion
▸ Primary marketing KPI: Conversion rate
▸ Secondary marketing KPIs: Leads
▸ Target country: Germany & Netherlands
▸ Target type: Business customers
Submitted on growthchannel.io
3
▸ Demographic pro
fi
le: Both genders, age 31 - 65
▸ Job Functions: Marketing, Entrepreneurship,
Sales, Operation, Purchasing
▸ Seniority: Owner, Senior, VP, Director, Manager
▸ Skills: eCommerce, website, digital marketing,
retail, fashion, design
▸ Company Size: 2-200 employees
▸ Main competitors: Cadi Media, Monsoon, Attraqt
▸ Main competitive advantage: First mover
advantage, affordability, ease of use, algorithm
and the recommendation system

4. CONTENTS:
MARKET SITUATION & COMPETITIVE LANDSCAPE - 5
WEBSITE AUDIT - 15
TREND ANALYSIS - 24
PERSONAS - 25
CUSTOMER DECISION JOURNEY - 28
CAMPAIGN CONSIDERATIONS - 33
EMAIL SAMPLE WORKFLOW - 34
RESOURCES - 35
TIMELINE - 36
METRICS AND BENCHMARKS - 38
BUDGETING - 39

5. MARKET SITUATION & COMPETITIVE LANDSCAPE
ASSESSING YOUR INDUSTRY AND SECTOR OF OPERATIONS
▸ Qubit has 94% of all website traf
fi
c
across the four websites. Qubit also
remains the highest in all website
engagement aspects: unique
visitors, number of page views per
session, average session duration,
and page views per session.
▸ Attraqt has 6% of all website traf
fi
c
across the four websites.
▸ There is not enough data for Cadi
Media, Monsoon, and YOUR
LANDING PAGE websites.
5
Attraqt
6%
Qubit
94%
Qubit Attraqt YOUR WEBSITE
Cadi Media Monsoon
Source: SEM Rush. Conducted in February 2021 | Worldwide data

6. MARKET SITUATION & COMPETITIVE LANDSCAPE
ASSESSING YOUR INDUSTRY AND SECTOR OF OPERATIONS
6
Website Bounce rate Time on site Pageviews Visits Unique visits
Cadi Media no data available
Monsoon no data available
YOUR WEBSITE no data available
Qubit 40,48% 18:23 3,23 30.300 11.100
Attraq
74,01%
0:21 1,53 2.000 2.000
Source: SEM Rush. Conducted in February 2021 | Worldwide data
Total Engagement

7. MARKET SITUATION & COMPETITIVE LANDSCAPE
ASSESSING YOUR INDUSTRY AND SECTOR OF OPERATIONS
7
NON BRAND KEYWORDS:
personalization software
pro
fi
t formula
mobile shopping summit
revenue per unique visitor
website personalization
push not pull technologies and personalization
personalization in apps
farfetch business model
online personalization software
how to analyze a b test results
product recommendation
what is personalized software
testing and optimization
visual recommendation
product recommendation icon
ai personal shopper
e-commerce site search solutions
shopper journey
online merchandising platform
personal shopping system
guided navigation e- commerce
how to increase basket size e-commerce
best e-commerce personalization software
visual merchandising websites
customer segmentation machine learning
centralized commerce platform
machine learning for product recommendation
product recommendation software
REFERRING DOMAINS:
arisdesign.co.uk
aseacom.net
aiecommerce.com
contentenginellc.com
smashnotes.com
stitchdata.com
realwire.com
kontactr.com
hypbrands.com
saashub.com
jotup.co
econsultancy.com
wolfandbadger.com
google.com
ceotodaymagazine.com
fredhopper.com
seowave.org
thetechmap.com
partnerbase.com
imrg.org
acquireprime.com
tntcode.com
kontactr.com
mandasoft.com
dansconp.com
tablecrowd.com
retailtechnology.co.uk
ecommercemasterplan.com
early-birds.io
thepixelworks.uk
publicwww.com
Source: SEM Rush. Conducted in February 2021 | Worldwide data

8. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 1: ATTRAQT
8
Attraqt website traf
fi
c has decreased
over time. 2/3 of the website visits
came from search.
In the past month, engagement on site
has decreased signi
fi
cantly, with page
views per visit -41.62%, average
session duration -98.43%, and bounce
rate + 31.79%.
Source: SEM Rush. Conducted in February 2021 | Worldwide data

9. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 1: ATTRAQT
9
Source: SEM Rush. Conducted in February 2021| Worldwide data

10. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 1: ATTRAQT
10
Source: SEM Rush. Conducted in February 2021| Worldwide data

11. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 2: QUBIT
11
Qubit had a slight decrease in website traf
fi
c
in the past month by 9.05%%. Page views
per visit has decreased by 31.93%, bounce
rate has increased by 8.41% , and average
session duration has decreased by 63.36%.
Half of website traf
fi
c came from direct
source, following with search ( 27.66%) and
referral (20.31%)
Source: SEM Rush. Conducted in February 2021 | Worldwide data

12. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 2: QUBIT
12
Source: SEM Rush. Conducted in February 2021 | Worldwide data

13. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 2: QUBIT
13
Source: SEM Rush. Conducted in February 2021 | Worldwide data

14. MARKET SITUATION & COMPETITIVE LANDSCAPE
COMPETITOR 2: QUBIT
14
Source: SEM Rush. Conducted in February 2021 | Worldwide data

15. WEBSITE AUDIT
YOUR WEBSITE
15
Source: SEO Site Checkup. Conducted in February 2021 | Worldwide data
The below checklist can help you achieve better performance in search results.
High priority
fi
xes:
‣ Your website loading time is around 5.6 seconds and is over the average loading speed which is 5 seconds.
‣ Some of your website's JavaScript
fi
les are not mini
fi
ed!
‣ Some of your webpage's CSS resources are not mini
fi
ed.
‣ Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire
site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page,
you can improve your website's user experience by letting users know that only a speci
fi
c page is missing/broken (and not your entire site),
providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.

16. WEBSITE AUDIT
YOUR WEBSITE
16
Source: SEO Site Checkup. Conducted in February 2021 | Worldwide data
Medium priority
fi
xes:
‣ Your webpage is using "img" tags with empty or missing "alt" attribute.
‣ We found some HTML deprecated tags. You are advised to change these old tags with equivalent tags or proper CSS rules.
‣ A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traf
fi
c sources,
Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues
‣ It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your
database. It also helps lower server load by up to 80%. Caching most visibly bene
fi
ts high traf
fi
c pages that access a database, but whose content
does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for
Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
‣ Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that
regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
‣ Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages
for users that regularly visit your site.
‣ Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for
users that regularly visit your site.

17. WEBSITE AUDIT
YOUR WEBSITE
17
Source: SEO Site Checkup. Conducted in February 2021 | Worldwide data
Low priority
fi
xes:
‣ Your webpage is using inline CSS styles!
‣ Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
‣ Your webpage is not serving all resources (images, javascript and css) from CDNs.
‣ Your URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect
site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
‣ Your webpage doesn't take the advantages of HTML Microdata speci
fi
cations in order to markup structured data. View Google's guide for
getting started with microdata.
‣ Your webpage uses the noindex meta tag. This means that your webpage will be read but not indexed by search engines.
meta content="noindex, follow" name="robots"

18. WEBSITE AUDIT 18
Source: Google Page Speed Insights | Conducted in February 2021
MOBILE ▸ DESKTOP

19. WEBSITE AUDIT 19
Source: Google Page Speed Insights | Conducted in February 2021
MOBILE ▸ DESKTOP

20. WEBSITE AUDIT 20
Source: Unbounce Landing Page Analyzer. Conducted in February 2021

21. WEBSITE AUDIT 21
Source: Unbounce Landing Page Analyzer. Conducted in February 2021

22. WEBSITE AUDIT 22
Source: Unbounce Landing Page Analyzer. Conducted in February 2021

23. WEBSITE AUDIT 23
Source: Unbounce Landing Page Analyzer. Conducted in February 2021
Reduce JavaScript execution time
Preconnect to required origins
JavaScript execution time
Minify CSS
Defer offscreen images
Properly size images
Defer unused CSS
Speed Index
First CPU Idle
Avoids enormous network payloads
First Contentful Paint
Serve images in next-gen formats
Minimize Critical Requests Depth
Avoids an excessive DOM size
Preload key requests
Minify JavaScript
Avoid multiple page redirects
User Timing marks and measures
First Meaningful Paint
Page speed recommendation

24. MARKET SITUATION & COMPETITIVE LANDSCAPE
TREND ANALYSIS
24
“AI shopping” has the most weekly searches worldwide, followed by
“Personalized shopping”. There are few to no search for “shopper journey”
and “website personalization” in the beginning of February 2021.
Source: Google Trends. Conducted in February 2021 | Worldwide data

25. LET’S BUILD YOUR PERSONAS 25
Generated on 02/16/21, 6:30 AM on growthchannel.io

26. LET’S BUILD YOUR PERSONAS 26
Generated on 02/16/21, 6:30 AM on growthchannel.io

27. LINKEDIN OPPORTUNITIES (~1500) 27
Source: LinkedIn Sales Navigator
https://www.linkedin.com/in/paul-belt-352363127/
https://www.linkedin.com/in/donald-martens-87b31b86/
https://www.linkedin.com/in/caspermeurs/
https://www.linkedin.com/in/lisa-van-ingen-62717559/
https://www.linkedin.com/in/franziska-völlinger-mba-a637a3a5/
SAMPLE LINKEDIN PROFILES

28. CUSTOMER DECISION JOURNEY
MAPPING YOUR CUSTOMERS JOURNEY
28
▸ Priority: Product sales
▸ Focus steps: Awareness, Consideration, Conversion
Before a user heard
of your brand
A user learns more
about your brand
A user seeks
information about
your brand
A user completed a
purchase
User retention
User promotion,
referrals and
af
fi
liation
Generated on 02/16/21, 6:30 AM on growthchannel.io

29. CUSTOMER DECISION JOURNEY
YOUR STRATEGY
29
Complexity: Medium
High Level Ad Targeting
31-65 years old, both genders, interested in Shopping, Fashion. Industry: Fashion, Retail, eCommerce.
Locations: Germany, Netherlands. Scheduled targeting 07:00 am - 11:00 pm local time. Mobile - Tablet -
Desktop: 30-20-50 impressions distribution. Re-marketing to industry websites, SERP keyword searches.
Touchpoints
Social media, blogs, friend referrals &
word of mouth, video ads, PR, industry
events.
Mentions in fashion, retail,
eCommerce, clothing, business &
technology blogs, podcasts, industry
partnerships.
Website, Live chat, review sites,
directory listings, SEO, Location
targeted ads.
Website, social lead
generation ads, Email,
desktop & mobile
noti
fi
cations
Content
Educating about ways to increase
ecommerce sales through personalized
product recommendations (video, blog,
press, infographics, native advertising,
interviews, case studies)
Industry reviews, FAQ, guides,
factsheets, checklists, case
studies.
Exit intent popup, demos,
webinars, lead magnets, and
free access materials.
Budget allocation 30-40% 30-40% 20-30%
KPIs
Impressions, Video views, Brand
mentions
CTR, average session duration,
bounce rate, website visits
Leads, subscribers,
conversion rate, active
customers
Generated on 02/16/21, 6:30 AM on growthchannel.io

30. CUSTOMER DECISION JOURNEY 30
Focus keywords (for
content + ads)
increase ecommerce sales, launch an
ecommerce store, launch a webshop,
launch ecommerce store, boost
ecommerce sales, ecommerce
increase sales, grow ecommerce
sales, increase sales on ecommerce
website, improve ecommerce sales,
start my own ecommerce business,
ways to increase ecommerce sales
webshop personalization, ecommerce
personalization, ecommerce product
recommendations, ecommerce
recommendation engine, ecommerce
personalisation
ecommerce personalization tools, ecommerce
personalization platform, personalization tools
for ecommerce, personalized recommendations
shopify, suggested products shopify, shopify
app recommended products, shopify
recommended products app, shopify
personalized recommendations
Paid channels examples
Facebook ads, Instagram ads, Native
ads (Taboola, Outbrain), Quora ads,
Press outreach, industry publications,
events and news media
LinkedIn ads, LinkedIn sponsored updates,
LinkedIn InMail, Google ads, aggregators
and review sites,
LinkedIn Lead generation ads, Facebook Lead
generation ads
Organic channels
examples
Facebook, Instagram, LinkedIn,
Twitter, Podcasts, Press mentions,
Content contributions, Events,
referrals, word of mouth, Pinterest
LinkedIn, Quora, Blog, aggregator/
directory sites, Website, Push noti
fi
cations
WhatsApp, Email, Website
YOUR STRATEGY
Generated on 02/16/21, 6:30 AM on growthchannel.io

31. CUSTOMER DECISION JOURNEY 31
Content titles, samples &
templates
How COVID-19 Has Impacted the Growth of E-
Commerce
Fashion’s Tech Awakening: Time for Transformation
E-Commerce Personalization: A Complete Guide
(2021
)
What is Ecommerce Personalization
?
How to Enhance Customer Journey in E-commerc
e
Why Isn't Every Retail Customer Experience
Personalized
?
The Power of Ecommerce Personalizatio
n
eCommerce personalization trends, stats and best
practice
s
How is Arti
fi
cial Intelligence transforming
eCommerce
?
What are some hot innovation trends in
ecommerce
?
How can Big Data help E-commerce
?
What trends are revolutionizing online retail?
27 Ecommerce Personalization
Examples To Boost Conversion
s
How to Reduce Cart
Abandonment with
Personalizatio
n
How to increase sales of a
fashion ecommerce site
?
How to decrease Magento cart
abandonment
?
How to use WordPress for
Ecommerce
?
How to increase sales of a
fashion ecommerce site
?
How to lower cart abandonment
rate in 4 steps
?
How to optimize your e-
commerce store for conversion
?
How to improve my retail product
page conversion
?
30 website personalization and
recommendations software tool
s
What are some ways to
automate personalization?
Ecommerce Site Search Best
Practice
s
7 Content Personalization Tools
That’ll Boost Your Sales
Get a demo: ecommerce
personalization using arti
fi
cial
intelligence
Download the guide: how to increase
sales of your fashion webshop with
smart product recommendations
Download a checklist: how to start
and grow a clothing ecommerce
business
Complexity: Medium
YOUR STRATEGY
Generated on 02/16/21, 6:30 AM on growthchannel.io

32. QUORA OPPORTUNITIES 32
Source: Quora

33. LET’S GET CREATIVE
CAMPAIGN CONSIDERATIONS
Imke
[Video series] xx Tips to Boost Your E-
Commerce Conversions
[Infographic] How to set up your
Webshop for Sales Conversions
[Quiz] Find the right marketing & sales tools
for your fashion e-store
[Sign up] Create personalised customer
experience for your fashion e-store in less
than an hour
Ahmet
[Blog] xx Bene
fi
ts of ecommerce
personalization
[Video series] xx Latest innovations in
ecommerce every fashion webshop
needs to know in 2021
[Infographic] Europe’s top eCommerce tools
for fashion SMBs
[Free demo] Increase sales of your fashion
webshop with smart product
recommendations
Generated on 02/16/21, 6:30 AM on growthchannel.io

34. EMAIL SAMPLE WORKFLOW
SUBSCRIBED FOR NEWSLETTER
DOWNLOADED A GUIDE
CREATED AN ACCOUNT
PARTICIPATED IN A WEBINAR
ATTENDED EVENT / PODCAST
EMAIL LIST
CUSTOMER SURVEY
34
OTHER SUBSCRIPTION SOURCES
bi-weekly newsletters
[NAME], YOUR ECOMMERCE
PERSONALIZATION GUIDE INSIDE
WHY [XYZ COMPANIES] CHOOSE SMART
PRODUCT RECOMMENDATIONS FOR
THEIR WEBSHOP
COMPARING BEST ECOMMERCE
PERSONALIZATION TOOLS
HOW YOU CAN INCREASE SALES BY
XXX % USING SMART PRODUCT
RECOMMENDATIONS
JOIN US LIVE TO DISCUSS HOW TO OPTIMIZE
YOUR ONLINE FASHION SALES WORKFLOWS AND
BOOST YOUR ECOMMERCE BUSINESS
XX REASONS YOU NEED A
PERSONALIZATION ENGINE FOR
YOUR WEBSHOP
3 days, no upgrade
3 days, no
upgrade
7 days, no
upgrade
7 days, no
upgrade
7 days, no
upgrade
15 days, no
upgrade
ARE YOU STILL LOOKING TO
INCREASE YOUR ONLINE SALES?
30 days, no
upgrade
YOUR CUSTOMER
WELCOME
8/10
CASE STUDY INVITATION
last touch point
Your account settings, product
recommendations, connect your website
MONTHLY UPDATES
while active
conversion rate, sales, top products
after increased sales
by 10% or more
Generated on 02/16/21, 6:30 AM on growthchannel.io

35. DETAILS & LINKS TO RESOURCES 35
LIST OF 200+ WEBSITES &
BLOGS THAT ACCEPT
GUEST POSTS
aiecommerce.co
m
capterra.com
getapp.com
fashionunited.com
entrepreneur.com
saashub.com
wordpress.org
epages.com
shopify.com
growthhackers.com
neatly.io
appsforwork.com
o
ff
reviewer.com
retailtechnology.co.uk
https://aiecommerce.com
ecommerce-platforms.com
fashionplatforms.com
ecommercetech.io
PR OPPORTUNITIES
CONTENT CONTRIBUTION
OPPORTUNITIES
Promotehour
Press Hub
PODCAST OPPORTUNITIES
THE APPAREL
ENTREPRENEURSHIP PODCAST
Material Matters with Grant
Gibson
The Successful Fashion Designer
Fiber Nation
Apparel Success
REMARKETING OPPORTUNITIES
Clicked to Sign Up, but did not
register
Registered, but did not activate
the account
Visited a landing page, but did not
click to register
Visited Blog page, but did not
click to register
Followed on Facebook /
Instagram, but did not register
Engaged with a post on Facebook
/ Instagram, but did not register
Haven’t used the account for 30
days
Women in eCommerce
eCom Dropshipping For
Entrepreneurs
Clothing Designer Resources
eCommerce Fashion
Entrepreneurs & Marketers
Ecommerce Entrepreneurs
eCommerce : BigCommerce,
Shopify, Magento, Woocommerce
Fashion Entrepreneur Club
Hangout
COMMUNITIES
Generated on 02/16/21, 6:30 AM on growthchannel.io

36. GROWTH EXPERIMENTS
A FEW HACKS TO POWER UP YOUR MARKETING
36
▸ Ads:
▸ Use automation tools such as Zalster or Madgicx for Facebook & Google Ads.
▸ Uncover best converting ads across Facebook, Google, Instagram and YouTube
▸ Add extra layers of niche interest targeting (recommended 5-10 layers) for Facebook.
▸ Apply data layering to exclude more audiences in re-marketing ad sets.
▸ Set up separate campaigns per Persona + Journey step + Keyword sets
▸ Get $300-$2,300 in TikTok ad credit
▸ Email:
▸ Increase your open rates and CTR with personalised video
▸ Improve signup con
fi
rmation rates with Sniper Link Technique
▸ Content:
▸ Generate creative content headlines using Headlime
▸ Get your product reviewed by top bloggers with GetReviewed.org and Easy Bloggers
▸ Instantly transform your content into unique video, audio, stories & collections
▸ Use Biteable to create quick videos at low cost
▸ Conversion optimization:
▸ Add a short form above the fold on your home page (1-2
fi
elds maximum). This can later lead to complete a full form on step 2. By splitting form
fi
elds you can capture more leads,
which you can later nurture and convert into sales.
▸ Add an explainer video above the fold to tell about your core advantage over other alternatives. Show how it works "in a nutshell”
▸ Showcase who is already using your product, add reviews, testimonials and client logos
▸ Add your app reviews to the home and landing pages on the website. External ratings show more credibility than your own stars.
▸ Add more lead capturing options on your website: a guide, a quiz, a newsletter subscription
▸ Use Noti
fi
cationX to show who used Kabbex, while they are browsing your landing page
▸ Community:
▸ Create your own community for Fashion eCommerce using PeerBoard. This way you will be driving more organic traf
fi
c to your own website, generate inbound leads and increase
your organic conversion rate.
Generated on 02/16/21, 6:30 AM on growthchannel.io

37. TIMELINE
WHERE TO START, WHAT TO FOCUS ON
37
▸ Create content:
▸ digital ad copy
▸ email
▸ blog
▸ guest posts
▸ Update website
▸ Set up email work
fl
ow
▸ Set up re-marketing audiences
▸ Initiate campaigns development
▸ Contact media publishers,
bloggers
▸ Contact podcast hosts
▸ Ask customers for testimonials
▸ Set up referral terms
▸ Join communities
REMARKETING >>
SETTING UP PRODUCTION
▸ Develop dedicated
campaign materials and
media: polls, infographics,
videos, quiz, checklists,
guides, email work
fl
ow
▸ Schedule events and
podcasts
▸ contact external
events for
participation &
speaking
▸ Set up native advertising
▸ Update website:
▸ New blog posts
▸ Conversion
optimization
▸ Technical SEO
CAMPAIGNS - 1
▸ First set of campaigns go
live:
▸ initial tests launched
fi
rst, then learn &
iterate
▸ digital: video, social,
external sites, blog, re-
marketing,
communities
participation
▸ Launch of referral program
▸ Lead magnet (downloadable
guides, checklists, factsheets)
campaigns launch
▸ Ongoing monitoring,
responding, reporting &
optimisation
CAMPAIGNS - 2
▸ Second wave of campaigns
go live:
▸ digital: SEA, media
publishers, other ads,
video, social, events,
blog, PR, InMails
▸ Launch the hashtag
campaign on social
media
#FashionECommerce
▸ Ongoing monitoring,
responding, reporting &
optimisation
▸ Launch community
Generated on 02/16/21, 6:30 AM on growthchannel.io

38. REPORTING DASHBOARD
TRACK & ANALYSE PERFORMANCE
38
Benchmark Actual
Overall:
‣ Customer acquisition cost (CAC)
‣ MoM Leads growth rate
‣ MoM Sales growth rate
‣ LVC
-
10%
8%
-
Website:
‣ Unique visits
‣ Bounce rate
‣ Average session duration
‣ Conversion rate
‣ Organic website visits
-
40%
18 m
3%
70%
Email:
‣ Open rate
‣ CTR
‣ Unsubscribe rate
22%
2.25%
0.24%
Social:
‣ Engagement rate
‣ CTR
‣ Followers
5%
2%
5k
Referrals:
‣ Website traf
fi
c from referrals
‣ Number of referred new customers
20%
-
Benchmark Actual
Ads:
‣ CPC
‣ Conversion rate
‣ CTR
$0.5 - $3.8
0.86 - 2.92%
0.39 - 2%
Generated on 02/16/21, 6:30 AM on growthchannel.io

39. REPORTING DASHBOARD
CAMPAIGN BUDGET: BELOW $2000
39
In $ USD Budget (low end) Budget (high end) Actual
Paid search - $350
Paid social $250 $350
Remarketing $250 $350
Native ads $250 $250
Content production - $250
SEO - $100
PR - $350
Generated on 02/16/21, 6:30 AM on growthchannel.io

40. THAT’S A WRAP
▸ That’s it for now. We hope that this marketing plan has brought new insights to your
marketing planning, and you are now better set to start your activations.
▸ As we are still in BETA, any feedback is very valuable for us to continuously improve
our solution! Please complete a short survey, it will just take you a minute!
▸ https://growthplan.typeform.com/to/CTNxXk
▸ As you have signed up during our special offer promotion, you will also be receiving
free private beta access to our upcoming dashboard, for a whole month!
▸ If you have any questions or suggestions, please do not hesitate to contact us on
hello@growthchannel.org
Happy hacking!
40

41. 🚀 GROWTHCHANNEL.IO 🚀