Best Practices for Social Media [Presented by John Foley, Jr. at the 2011 TLMI Annual Meeting]

Best Practices
for Social Media
By John Foley, Jr.
2011 TLMI Annual Meeting

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.

Questions or Comments?
1 Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113
Email Support@GrowSocially.com

John Foley, Jr.


I love
Mar(H)keting!










Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113

The Book

► Strategies, Plans, Case
Studies and More…

► A guide to help you
diversify your business
and sell solutions.
► http://ilink.me/BookSite


Phone’s on! Twitter and more,

@JohnFoleyJr
► Feel free to send questions, comments, feedback,
good info, and more!
► /johnfoleyjr

SOCIAL MEDIA’S IMPACT


Social Media Statistics

► 800 Million Users on Facebook

► 300 Million Users on Twitter

NOTE: As of September 2011


Social Media Statistics (cont.)

► 36+ Hours of Video Uploaded
every minute (#2 search engine)

► 50 million users on Google+
in 3 months


Facebook Growth: 2010-2011

Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-
infographic_n_945256.html


BEST PRACTICES FOR SUCCESS


The First Step is…

► Start with a Plan
► Address Goals
► Make a Schedule

► Know What You

Want to Do


The 8-Step Strategy
 Step 1: Describe the Business

 Step 2: Business Goal Strategy
Before
 Step 3: Where Is the Audience Cyclically? Tactics!

 Step 4: How Does the Audience Use Social Media?

 Step 5: The One Thing/Keywords

 Step 6: How Will You Humanize the Brand

 Step 7: Content Resource and Distribution Strategy

 Step 8: How Will You Measure Success?


Marketing Calendar

Announce Mail -
Send out on website Monthly
flyers to
Newsletter
clients
Phone Calls
Email
eNewsletter
(Announce)

Tell
Expo Event
colleagues
8AM-6PM
you’re
attending

Send thank Enter new
you cards contacts in
CRM

Marketing Calendar

Create Announce Announce on Mail -
Send out Post, Link on website & Monthly
flyers to back to Newsletter
clients website

Comment on Connect with Share event Email
event’s Keynote article on eNewsletter
page Speakers on (Announce)

Announce Tell
Share event Join in on Expo Event
booth # colleagues
article on event’s 8AM-6PM
with you’re
hashtag
video post attending

Send thank Enter new
Follow-Up Share Friend new
you cards contacts in
with speaking contacts on
Excel Questions or Comments?
Post & Post presentation
Pictures on Email Support@GrowSocially.com

Create Marketing Campaigns

Integrating content creation, distribution, customer
engagement, and measurement of your marketing efforts can
increase campaign effectiveness.


Effective Online – Inbound Marketing

► Online/Social Media Marketing Plan
► Website is the Hub: interactive and engaging?
► Search Engine Optimization

Online Marketing Plan


Optimize / Social Friendly
Get Noticed eNewsletter Sign-Ups
White Papers
Offers
Emails
Polls
Blogs
Landing Pages Inquiries
Engage
and
Nurture
Qualified and
Budgeted

Engage
Start with MKTG and
Integrated Multi-Channel Marketing Plan Buyers Nurture
Action – Publish – Engage – Converse – Share Product?
Social Media Blogging Analytics Service?
Content Mgmt SEO Asset?

$
Questionsor Comments?
Copyright © 2010 Grow Socially, Inc. All All Rights Reserved.
Copyright © 2011 Grow Socially, Inc. Rights Reserved. Phone 1.800.948.0113
Phone 1.800.948.0113

HOW TO GET MORE OUT OF EACH CHANNEL


Getting More out of Twitter

 Use it to engage others
(marketers, customers, partn
ers) in conversations

 Use Search.Twitter.com to
hear what people are saying


Learn about Prospects on Twitter


Distribute Key Information


Getting More out of Facebook

► Pay attention to News
Feed Optimization
► Post pictures, videos,
Questions, etc.

► Promote your page via
print, email, & web!


Create a Company Page

► Logo
► Name

► Content


Create a Personal Page

► Share
personal &
professional
information


Getting More out of YouTube

 Capitalize on SEO/link-
building opportunities:

Link to your website in
Video Description!

Use Keywords 


Create Your Own Channel


Getting More out of LinkedIn

► Do more than just make
connections… participate!

► Engage in Groups

► Fill out your profile


Complete Your LinkedIn Profile

Upload
your
photo!
Add
Company’s
Website &
Add Blog
Twitter
Name

Personalized URL


Get Involved in Groups

► Find groups for your industry… and those that
your customers belong to!

► Actively participate and engage

► Share relevant information that will help to
build your network


Getting More/Started with Google+


Google+ Highlights

► Speak longer than 140 characters 

► Engagement there is high!

► Tightly Integrated with other Google apps:


Google+ Highlights: Circles


Fundamentals for all Networks

1. Build your network

2. Engage with the network you have built

3. Be relevant

4. Be consistent

5. Track and analyze


The Question Is…

Can Social Media Benefit You?


Flexcon

► John
Bennett


Hands-On Strategic Plan

► In this hands-on exercise, we will create a
strategic plan for a Converter/Supplier.


Hands-On Twitter

► In this hands-on exercise, we will either create a
Twitter account with someone in the audience
or we will show them how to search for
prospects…. or both!


Hands-On YouTube

► In this hands-on exercise, we will create a quick
promotional video with a volunteer from the
audience and walk through best practices for
uploading it to YouTube.


Hands-On LinkedIn

► We will call upon an audience volunteer to
demonstrate their best use of LinkedIn.


Facebook

► Discuss Like’s and Facebook Tabs


ANY QUESTIONS? STORIES? COMMENTS?


Wrap Up

► Start with a Plan
► Create a Online
Marketing Strategy
► Incorporate Your
Social Media,
SEO and Website
► Measure the Results!


Contact Me

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iFlyMobi.com


Free Social Media White Paper

Get it for free at:
http://ilnk.me/10Tips


Best Practices for Social Media [Presented by John Foley, Jr. at the 2011 TLMI Annual Meeting]

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