SlideShare uma empresa Scribd logo
1 de 22
Business Guide
• Statistics
– People
– Activity
– Global Reach
– Platform
– Resource and budget
• Marketing opportunities
– Groups
– Pages
– Ads
– Places
• Case study
AGENDA
STATISTICS
People
• More than 1.3 billion monthly active users worldwide
• 48% of active users return daily
• 42% male – 58% female UK
• Average user has 130 friends
• People spend over 20 billion minutes
per day on Facebook
Activity
• There are over 54 million pages that people can interact with
• Average user is connected to 80
community pages, groups and event
• Average user uploads 217 photos
• On average 4.75 billion items are
shared on Facebook daily
Global Reach
• More than 70 translations available on the site
• About 75% of Facebook users are outside the United States
• Over 300,000 users helped translate the site through the translations application
Platform
• More than one million developers and entrepreneurs from more than 180 countries
• Every month, more than 70% of Facebook users engage with Platform applications
• 7 million applications and websites currently integrated with Facebook
• More than 150 million people engage with Facebook on external websites every
month
• Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top
100 websites have integrated with Facebook
Mobile
• There are more than 680 million active users currently accessing Facebook through their
mobile devices.
• People that use Facebook on their mobile devices are twice as active on Facebook than
non-mobile users.
MARKETING OPPORTUNITIES
Facebook Group
• Facebook Groups are the place for small group communication and for people to share their common
interests and express their opinion. Groups allow people to come together around a common cause,
issue or activity to organize, express objectives, discuss issues, post photos and share related content.
When you create a group, you can decide whether to make it publicly available for anyone to join,
require administrator approval for members to join or keep it private and by invitation only.
Facebook Page
• Like a friend's profile, Facebook Pages enable public figures, businesses, organizations
and other entities to create an authentic and public presence on Facebook. Unlike your
profile, Facebook Pages are visible to everyone on the internet by default. You, and every
person on Facebook, can connect with these Pages by becoming a fan and then receive
their updates in your News Feed and interact with them.
Difference?
• Facebook Group: offers more control as you can opt to keep it private and members
can then only join by invitation
• Facebook page: visible to non-members and it can also be found in search engine
results
Facebook Ads
Why use Facebook Ads?
• Ready made database of more than 500 million active users
Select your audience by :
Facebook Ads - Stats
“Find customers before they search”
•68 % increase in ad recall
•2x increase in message awareness
•4x increase in purchase intent
Facebook Ads - Types
Types
• CPC: advisable if you want people to click through to your website
• CPM: if focus is on people seeing your ad but not taking a specific action after seeing it
Costs
• Min CPC: $0.01
• Min CPM: $0.02
• Min daily budget for CPC and CPM is $1.00. Also, your budget must be at least 2x the
CPC or CPM you have specified
Facebook Ads - Types
Premium Ads (CPM based): featured on Facebook homepage
• Events (viral)
• Like
• Video commenting
• Poll
• Sampling (product research)
• Sponsored stories
• Page post or promoted pose
Market Place Ads (CPC or CPM based)
• Standard
• Like
• Event
Facebook Ads Analytics
Facebook Ad Reports
• Provides insights into the likes and interests of users who click on your ads providing
detailed information about your target audience
• Offers five types of customisation so you get the most out of the reports according to your
objectives & interests
Facebook Places
Facebook Places: feature that allows you to see where your friends are and share your
location in the real world.
Facebook Places
Place Page
A Place page shows you a map of where the Place is located, a list of friends who are
currently checked in at the Place (if any), as well as a Friend Activity stream of other friends
who have visited the Place in the past.
Why use Facebook Places for your business?
The Places product creates more ways for you to promote and grow your business on
Facebook. By giving your potential customers the ability to check in at your business, you give
them the power to tell their friends about your business.
It provides a presence for your business’s physical store locations encouraging your
customers to share that they’ve visited your business by ―checking in‖ to your Place.
Case study
Facebook as an authentic part of everyone’s lives, so you can be sure you are connecting
with real people with real interest in your products. Facebook Adverts provided CM
Photographic with the ability to target its exact demographic — 24-30-year-old women
whose relationship status on Facebook indicated that they were engaged.
Targeting Original advert placed
Case Study
Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a
$600 advertising investment on Facebook. Of the Facebook users who were directed
to CM Photographics’ website from the adverts, 60% became qualified leads and
actively expressed interest in more information.
“I have found [Facebook Adverts] SO effective. My business wouldn’t be anywhere close
to where it is today if it wasn't for Facebook and the adverts campaign.”
— Chris Meyer, President
Source:
http://www.facebook.com/advertising/?campaign_id=402047449186&placement=pf&extra_1=0
THANK YOU
Online Marketing Specialists –Grow* Online Marketing
http://www.growonlinemarketing.co.uk

Mais conteúdo relacionado

Mais procurados

Get the best bang for your buck with Facebook advertising
Get the best bang for your buck with Facebook advertisingGet the best bang for your buck with Facebook advertising
Get the best bang for your buck with Facebook advertisingJanina Lear
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Anson Tung
 
Soi dog preso by leonard coyne march 2011
Soi dog preso by leonard coyne march 2011Soi dog preso by leonard coyne march 2011
Soi dog preso by leonard coyne march 2011WWF-Australia
 
NFPtweetup Facebook presentation
NFPtweetup Facebook presentation NFPtweetup Facebook presentation
NFPtweetup Facebook presentation NFPtweetup
 
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...Dachis Group
 
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work EffectivelyDachis Group
 
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14Noisy Little Monkey
 
Social Advertising for the Local Business
Social Advertising for the Local BusinessSocial Advertising for the Local Business
Social Advertising for the Local BusinessBFO
 
Maximize Social Media Non-Profit Case Studies
Maximize Social Media Non-Profit Case StudiesMaximize Social Media Non-Profit Case Studies
Maximize Social Media Non-Profit Case StudiesGo For Your Dream Inc
 
HSMAI 10 Steps Presentation
HSMAI 10 Steps PresentationHSMAI 10 Steps Presentation
HSMAI 10 Steps PresentationMike Rosenberg
 
NGOs Digital Case studies
NGOs Digital Case studiesNGOs Digital Case studies
NGOs Digital Case studiesKijamii
 
Overview of Social Platforms | Pacific New Media Course Taught By Wahine Media
Overview of Social Platforms | Pacific New Media Course Taught By Wahine MediaOverview of Social Platforms | Pacific New Media Course Taught By Wahine Media
Overview of Social Platforms | Pacific New Media Course Taught By Wahine MediaWahine Media
 
Fran camp facebook beyond the hype final draft
Fran camp facebook beyond the hype final draftFran camp facebook beyond the hype final draft
Fran camp facebook beyond the hype final draftInbound Lead Solutions
 
EverTrue Near You! Pomfret Fall 2013
EverTrue Near You! Pomfret Fall 2013EverTrue Near You! Pomfret Fall 2013
EverTrue Near You! Pomfret Fall 2013EverTrue
 
Destination Marketing Webinar Search Powering Your Marketing Mix
Destination Marketing Webinar Search Powering Your Marketing MixDestination Marketing Webinar Search Powering Your Marketing Mix
Destination Marketing Webinar Search Powering Your Marketing MixMike Rosenberg
 
Future of Digital Marketing: Brand Communities (Webinar)
Future of Digital Marketing: Brand Communities (Webinar)Future of Digital Marketing: Brand Communities (Webinar)
Future of Digital Marketing: Brand Communities (Webinar)Build Your Community
 
Innovating with Facebook Ads for Restaurants
Innovating with Facebook Ads for RestaurantsInnovating with Facebook Ads for Restaurants
Innovating with Facebook Ads for RestaurantsVarun Gambhir
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmadclubvgsom
 

Mais procurados (20)

Get the best bang for your buck with Facebook advertising
Get the best bang for your buck with Facebook advertisingGet the best bang for your buck with Facebook advertising
Get the best bang for your buck with Facebook advertising
 
Fbeyesknow
FbeyesknowFbeyesknow
Fbeyesknow
 
Social Media for NGO by Guruonline
Social Media for NGO by Guruonline Social Media for NGO by Guruonline
Social Media for NGO by Guruonline
 
Soi dog preso by leonard coyne march 2011
Soi dog preso by leonard coyne march 2011Soi dog preso by leonard coyne march 2011
Soi dog preso by leonard coyne march 2011
 
NFPtweetup Facebook presentation
NFPtweetup Facebook presentation NFPtweetup Facebook presentation
NFPtweetup Facebook presentation
 
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
2011 SBS Singapore | Putting Facebook to Work Effectively: Lessons From Over ...
 
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively
2011 SBS Sydney | Kevin Tate, Putting Facebook to Work Effectively
 
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
Seasonal Facebook Campaigns. Bath & Bristol Marketing Network. 09.09.14
 
Social Advertising for the Local Business
Social Advertising for the Local BusinessSocial Advertising for the Local Business
Social Advertising for the Local Business
 
Maximize Social Media Non-Profit Case Studies
Maximize Social Media Non-Profit Case StudiesMaximize Social Media Non-Profit Case Studies
Maximize Social Media Non-Profit Case Studies
 
HSMAI 10 Steps Presentation
HSMAI 10 Steps PresentationHSMAI 10 Steps Presentation
HSMAI 10 Steps Presentation
 
Facebook Tips Women Ties
Facebook Tips Women TiesFacebook Tips Women Ties
Facebook Tips Women Ties
 
NGOs Digital Case studies
NGOs Digital Case studiesNGOs Digital Case studies
NGOs Digital Case studies
 
Overview of Social Platforms | Pacific New Media Course Taught By Wahine Media
Overview of Social Platforms | Pacific New Media Course Taught By Wahine MediaOverview of Social Platforms | Pacific New Media Course Taught By Wahine Media
Overview of Social Platforms | Pacific New Media Course Taught By Wahine Media
 
Fran camp facebook beyond the hype final draft
Fran camp facebook beyond the hype final draftFran camp facebook beyond the hype final draft
Fran camp facebook beyond the hype final draft
 
EverTrue Near You! Pomfret Fall 2013
EverTrue Near You! Pomfret Fall 2013EverTrue Near You! Pomfret Fall 2013
EverTrue Near You! Pomfret Fall 2013
 
Destination Marketing Webinar Search Powering Your Marketing Mix
Destination Marketing Webinar Search Powering Your Marketing MixDestination Marketing Webinar Search Powering Your Marketing Mix
Destination Marketing Webinar Search Powering Your Marketing Mix
 
Future of Digital Marketing: Brand Communities (Webinar)
Future of Digital Marketing: Brand Communities (Webinar)Future of Digital Marketing: Brand Communities (Webinar)
Future of Digital Marketing: Brand Communities (Webinar)
 
Innovating with Facebook Ads for Restaurants
Innovating with Facebook Ads for RestaurantsInnovating with Facebook Ads for Restaurants
Innovating with Facebook Ads for Restaurants
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 

Destaque

Mayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best PracticesMayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best PracticesMakala Arce
 
Best business practices for posting content on facebook
Best business practices for posting content on facebookBest business practices for posting content on facebook
Best business practices for posting content on facebookJonathan Mackintosh
 
Posting on Your Facebook Page
Posting on Your Facebook PagePosting on Your Facebook Page
Posting on Your Facebook PageLouise Jett
 
Social Media: The Ultimate Guide to Facebook Pages
Social Media: The Ultimate Guide to Facebook PagesSocial Media: The Ultimate Guide to Facebook Pages
Social Media: The Ultimate Guide to Facebook PagesNexteppe Pages
 
Laying Down the Law: Social Media Policy and Strategy
Laying Down the Law: Social Media Policy and StrategyLaying Down the Law: Social Media Policy and Strategy
Laying Down the Law: Social Media Policy and StrategyJennifer Riehle McFarland
 
Best Practices [Facebook]
Best Practices [Facebook]Best Practices [Facebook]
Best Practices [Facebook]Gabriela Gotay
 
Vegan Booklet
Vegan BookletVegan Booklet
Vegan BookletBHuyton10
 
Content Posting Guidelines Facebook
Content Posting Guidelines FacebookContent Posting Guidelines Facebook
Content Posting Guidelines Facebook42inception
 
Facebook Best Practices (in the World of Academics) That Can Actually Get Stu...
Facebook Best Practices (in the World of Academics) That Can Actually Get Stu...Facebook Best Practices (in the World of Academics) That Can Actually Get Stu...
Facebook Best Practices (in the World of Academics) That Can Actually Get Stu...jonathanmcbride
 
Build a facebook page
Build a facebook pageBuild a facebook page
Build a facebook pageMaggie Zerkus
 

Destaque (10)

Mayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best PracticesMayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best Practices
 
Best business practices for posting content on facebook
Best business practices for posting content on facebookBest business practices for posting content on facebook
Best business practices for posting content on facebook
 
Posting on Your Facebook Page
Posting on Your Facebook PagePosting on Your Facebook Page
Posting on Your Facebook Page
 
Social Media: The Ultimate Guide to Facebook Pages
Social Media: The Ultimate Guide to Facebook PagesSocial Media: The Ultimate Guide to Facebook Pages
Social Media: The Ultimate Guide to Facebook Pages
 
Laying Down the Law: Social Media Policy and Strategy
Laying Down the Law: Social Media Policy and StrategyLaying Down the Law: Social Media Policy and Strategy
Laying Down the Law: Social Media Policy and Strategy
 
Best Practices [Facebook]
Best Practices [Facebook]Best Practices [Facebook]
Best Practices [Facebook]
 
Vegan Booklet
Vegan BookletVegan Booklet
Vegan Booklet
 
Content Posting Guidelines Facebook
Content Posting Guidelines FacebookContent Posting Guidelines Facebook
Content Posting Guidelines Facebook
 
Facebook Best Practices (in the World of Academics) That Can Actually Get Stu...
Facebook Best Practices (in the World of Academics) That Can Actually Get Stu...Facebook Best Practices (in the World of Academics) That Can Actually Get Stu...
Facebook Best Practices (in the World of Academics) That Can Actually Get Stu...
 
Build a facebook page
Build a facebook pageBuild a facebook page
Build a facebook page
 

Semelhante a Facebook Business Guide

Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNwickedsimple
 
Facebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great AgentsFacebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentationethanparker61
 
Social Media Marketingwithsample..pptx
Social Media Marketingwithsample..pptxSocial Media Marketingwithsample..pptx
Social Media Marketingwithsample..pptxCatherineMutuc
 
Facebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering OverviewFacebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering OverviewNadia James
 
Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your BusinessMichael Rodriguez
 
Fundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaFundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaJay Baratilla
 
Win Your Election on Facebook
Win Your Election on FacebookWin Your Election on Facebook
Win Your Election on FacebookOttawaFB
 
Digital marketing ad campaign by pielverse for 2016
Digital marketing ad campaign by pielverse for 2016Digital marketing ad campaign by pielverse for 2016
Digital marketing ad campaign by pielverse for 2016Manish Gurung
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training  in HyderabadSocial Media Marketing (SMM) training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM)  training  in HyderabadSocial Media Marketing (SMM)  training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training  in HyderabadSocial Media Marketing (SMM) training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training  in HyderabadSocial Media Marketing (SMM) training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training  in HyderabadSocial Media Marketing (SMM) training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
 

Semelhante a Facebook Business Guide (20)

Social Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBNSocial Media Half Day Workshop SSWBN
Social Media Half Day Workshop SSWBN
 
Facebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great AgentsFacebook Pay Per Click Ads For Great Agents
Facebook Pay Per Click Ads For Great Agents
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentation
 
Social Media Marketingwithsample..pptx
Social Media Marketingwithsample..pptxSocial Media Marketingwithsample..pptx
Social Media Marketingwithsample..pptx
 
Facebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering OverviewFacebook Platform & Ad Offering Overview
Facebook Platform & Ad Offering Overview
 
Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your Business
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
$ocial media marketing PPT
$ocial media marketing PPT$ocial media marketing PPT
$ocial media marketing PPT
 
How to start the facebook campaign
How to start the facebook campaignHow to start the facebook campaign
How to start the facebook campaign
 
Fundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay BaratillaFundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
Fundamentals in Facebook Advertising (PPC and Organic) by Jay Baratilla
 
Win Your Election on Facebook
Win Your Election on FacebookWin Your Election on Facebook
Win Your Election on Facebook
 
Digital marketing ad campaign by pielverse for 2016
Digital marketing ad campaign by pielverse for 2016Digital marketing ad campaign by pielverse for 2016
Digital marketing ad campaign by pielverse for 2016
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training  in HyderabadSocial Media Marketing (SMM) training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM)  training  in HyderabadSocial Media Marketing (SMM)  training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training  in HyderabadSocial Media Marketing (SMM) training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training  in HyderabadSocial Media Marketing (SMM) training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
Social Media Marketing (SMM) training in Hyderabad
Social Media Marketing (SMM) training  in HyderabadSocial Media Marketing (SMM) training  in Hyderabad
Social Media Marketing (SMM) training in Hyderabad
 
smm.pdf
smm.pdfsmm.pdf
smm.pdf
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 

Mais de Garry Davis

LinkedIn A Goldmine for your Business
LinkedIn A Goldmine for your BusinessLinkedIn A Goldmine for your Business
LinkedIn A Goldmine for your BusinessGarry Davis
 
Social media report 240615
Social media report 240615Social media report 240615
Social media report 240615Garry Davis
 
Social media report 17/06/15
Social media report 17/06/15Social media report 17/06/15
Social media report 17/06/15Garry Davis
 
Social media report 110615
Social media report 110615Social media report 110615
Social media report 110615Garry Davis
 
Social media report 030615
Social media report 030615Social media report 030615
Social media report 030615Garry Davis
 
Social media news 27/05/15
Social media news 27/05/15Social media news 27/05/15
Social media news 27/05/15Garry Davis
 
Social Media Round-Up 21/05/15
Social Media Round-Up 21/05/15Social Media Round-Up 21/05/15
Social Media Round-Up 21/05/15Garry Davis
 
Social media report 14/05/2015
Social media report 14/05/2015Social media report 14/05/2015
Social media report 14/05/2015Garry Davis
 
Social Media Round-Up
Social Media Round-Up Social Media Round-Up
Social Media Round-Up Garry Davis
 
Social media new report 28 April 2015
Social media new report 28 April 2015Social media new report 28 April 2015
Social media new report 28 April 2015Garry Davis
 
Social Media Update 21st April 2015
Social Media Update 21st April 2015Social Media Update 21st April 2015
Social Media Update 21st April 2015Garry Davis
 
An Intro To Image Editing With PowerPoint
An Intro To Image Editing With PowerPointAn Intro To Image Editing With PowerPoint
An Intro To Image Editing With PowerPointGarry Davis
 
How is Mail Delivered Around the World?
How is Mail Delivered Around the World?How is Mail Delivered Around the World?
How is Mail Delivered Around the World?Garry Davis
 
Twitter Business Guide
Twitter Business GuideTwitter Business Guide
Twitter Business GuideGarry Davis
 
The evolution of commemorative stamps
The evolution of commemorative stampsThe evolution of commemorative stamps
The evolution of commemorative stampsGarry Davis
 
How is mail delivered around the world?
How is mail delivered around the world?How is mail delivered around the world?
How is mail delivered around the world?Garry Davis
 
What are the key elements of a marketing automation system
What are the key elements of a marketing automation systemWhat are the key elements of a marketing automation system
What are the key elements of a marketing automation systemGarry Davis
 
Marketing automation the challenges: 10 Useful Statistics
Marketing automation the challenges: 10 Useful StatisticsMarketing automation the challenges: 10 Useful Statistics
Marketing automation the challenges: 10 Useful StatisticsGarry Davis
 

Mais de Garry Davis (18)

LinkedIn A Goldmine for your Business
LinkedIn A Goldmine for your BusinessLinkedIn A Goldmine for your Business
LinkedIn A Goldmine for your Business
 
Social media report 240615
Social media report 240615Social media report 240615
Social media report 240615
 
Social media report 17/06/15
Social media report 17/06/15Social media report 17/06/15
Social media report 17/06/15
 
Social media report 110615
Social media report 110615Social media report 110615
Social media report 110615
 
Social media report 030615
Social media report 030615Social media report 030615
Social media report 030615
 
Social media news 27/05/15
Social media news 27/05/15Social media news 27/05/15
Social media news 27/05/15
 
Social Media Round-Up 21/05/15
Social Media Round-Up 21/05/15Social Media Round-Up 21/05/15
Social Media Round-Up 21/05/15
 
Social media report 14/05/2015
Social media report 14/05/2015Social media report 14/05/2015
Social media report 14/05/2015
 
Social Media Round-Up
Social Media Round-Up Social Media Round-Up
Social Media Round-Up
 
Social media new report 28 April 2015
Social media new report 28 April 2015Social media new report 28 April 2015
Social media new report 28 April 2015
 
Social Media Update 21st April 2015
Social Media Update 21st April 2015Social Media Update 21st April 2015
Social Media Update 21st April 2015
 
An Intro To Image Editing With PowerPoint
An Intro To Image Editing With PowerPointAn Intro To Image Editing With PowerPoint
An Intro To Image Editing With PowerPoint
 
How is Mail Delivered Around the World?
How is Mail Delivered Around the World?How is Mail Delivered Around the World?
How is Mail Delivered Around the World?
 
Twitter Business Guide
Twitter Business GuideTwitter Business Guide
Twitter Business Guide
 
The evolution of commemorative stamps
The evolution of commemorative stampsThe evolution of commemorative stamps
The evolution of commemorative stamps
 
How is mail delivered around the world?
How is mail delivered around the world?How is mail delivered around the world?
How is mail delivered around the world?
 
What are the key elements of a marketing automation system
What are the key elements of a marketing automation systemWhat are the key elements of a marketing automation system
What are the key elements of a marketing automation system
 
Marketing automation the challenges: 10 Useful Statistics
Marketing automation the challenges: 10 Useful StatisticsMarketing automation the challenges: 10 Useful Statistics
Marketing automation the challenges: 10 Useful Statistics
 

Último

PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 

Último (20)

PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLJAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
JAYNAGAR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 

Facebook Business Guide

  • 2. • Statistics – People – Activity – Global Reach – Platform – Resource and budget • Marketing opportunities – Groups – Pages – Ads – Places • Case study AGENDA
  • 4. People • More than 1.3 billion monthly active users worldwide • 48% of active users return daily • 42% male – 58% female UK • Average user has 130 friends • People spend over 20 billion minutes per day on Facebook
  • 5. Activity • There are over 54 million pages that people can interact with • Average user is connected to 80 community pages, groups and event • Average user uploads 217 photos • On average 4.75 billion items are shared on Facebook daily
  • 6. Global Reach • More than 70 translations available on the site • About 75% of Facebook users are outside the United States • Over 300,000 users helped translate the site through the translations application
  • 7. Platform • More than one million developers and entrepreneurs from more than 180 countries • Every month, more than 70% of Facebook users engage with Platform applications • 7 million applications and websites currently integrated with Facebook • More than 150 million people engage with Facebook on external websites every month • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook
  • 8. Mobile • There are more than 680 million active users currently accessing Facebook through their mobile devices. • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • 10. Facebook Group • Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content. When you create a group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only.
  • 11. Facebook Page • Like a friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.
  • 12. Difference? • Facebook Group: offers more control as you can opt to keep it private and members can then only join by invitation • Facebook page: visible to non-members and it can also be found in search engine results
  • 13. Facebook Ads Why use Facebook Ads? • Ready made database of more than 500 million active users Select your audience by :
  • 14. Facebook Ads - Stats “Find customers before they search” •68 % increase in ad recall •2x increase in message awareness •4x increase in purchase intent
  • 15. Facebook Ads - Types Types • CPC: advisable if you want people to click through to your website • CPM: if focus is on people seeing your ad but not taking a specific action after seeing it Costs • Min CPC: $0.01 • Min CPM: $0.02 • Min daily budget for CPC and CPM is $1.00. Also, your budget must be at least 2x the CPC or CPM you have specified
  • 16. Facebook Ads - Types Premium Ads (CPM based): featured on Facebook homepage • Events (viral) • Like • Video commenting • Poll • Sampling (product research) • Sponsored stories • Page post or promoted pose Market Place Ads (CPC or CPM based) • Standard • Like • Event
  • 17. Facebook Ads Analytics Facebook Ad Reports • Provides insights into the likes and interests of users who click on your ads providing detailed information about your target audience • Offers five types of customisation so you get the most out of the reports according to your objectives & interests
  • 18. Facebook Places Facebook Places: feature that allows you to see where your friends are and share your location in the real world.
  • 19. Facebook Places Place Page A Place page shows you a map of where the Place is located, a list of friends who are currently checked in at the Place (if any), as well as a Friend Activity stream of other friends who have visited the Place in the past. Why use Facebook Places for your business? The Places product creates more ways for you to promote and grow your business on Facebook. By giving your potential customers the ability to check in at your business, you give them the power to tell their friends about your business. It provides a presence for your business’s physical store locations encouraging your customers to share that they’ve visited your business by ―checking in‖ to your Place.
  • 20. Case study Facebook as an authentic part of everyone’s lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Adverts provided CM Photographic with the ability to target its exact demographic — 24-30-year-old women whose relationship status on Facebook indicated that they were engaged. Targeting Original advert placed
  • 21. Case Study Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics’ website from the adverts, 60% became qualified leads and actively expressed interest in more information. “I have found [Facebook Adverts] SO effective. My business wouldn’t be anywhere close to where it is today if it wasn't for Facebook and the adverts campaign.” — Chris Meyer, President Source: http://www.facebook.com/advertising/?campaign_id=402047449186&placement=pf&extra_1=0
  • 22. THANK YOU Online Marketing Specialists –Grow* Online Marketing http://www.growonlinemarketing.co.uk