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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
A virtual campfire where RVers learn to become better RVers, betterRVing quickly became one of the most respected education resources. These engaging stories feed RVers the information they crave in an entertaining way while helping to keep Lazydays top-of-mind for when its time to buy the next RV.
BetterRving - a content marketing tool
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In print and online, betterRVing is the
definitive source of expert information
for the adventurous RVer.
Simply put… it’s where RVers go to
become better RVers.
betterRVing.com was created to be a virtual campfire that
opened a perpetual dialog between Lazydays and their
customers. Through its diverse content, betterRVing provides
RVers with the knowledge they crave, while positioning
Lazydays as the definitive experts on everything RV-related.
Grownman Brand worked closely with Lazydays’ most
knowledgeable employees to essentially transform their
insight into entertaining stories experienced by tens of
thousands of RVers every month.
PURCHASE + OWNERSHIP
The RV industry's buying cycle is typically three to five years. betterRVing
served as successful inbound marketing tool that aids in customer retention
during a long buying cycle. Every story encourages an interaction, which
leads to the kind of communication that keeps Lazydays at the top of the
consumer’s mind when it’s time to shop for a new RV.