MAU Vegas 2016 — How to Build an Internal Growth Culture

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Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 3:55pm - 4:15pm Last but certainly not least, we continue with practical and tactical insights from innovators at scale. Rounding out an amazing Day 2, come learn how SoundCloud built a best in class growth team – the people, the process, and how growth is woven into the fabric of the organization. Sridharan Ravichandran, Senior Product Manager, Growth @ SoundCloud

Celular

T: @sridharsmusic
soundcloud.com/sridharsmusic
Building a Growth Culture
Lessons Learned

DAU/MAU
M1 RETENTION
SIGNUPS UPLOADS
CREATOR %
W1 RETENTION
ACTIVATION RATE
CHURN %
WAU
REPEAT LISTENERS

LT
LMAL
listening time
logged-in monthly active listeners

- Andy Johns
The Growth team manages the ﬂow of
users just as a ﬁnance team manages the
ﬂow of money in/out of the org.

-45
0
45
90
135
180
April May June July
Returning Repeat New Churn

- Are we growing sustainably?
- Is churn under control?
- Pain points

4. SPRINT TOGETHER
reduce friction with other teams

size of user base
expected
return / test

5. EMBRACE CONSTRAINTS
limits set you free

GROWTH TEAM (OR NOT)
THE METRIC
ACCOUNT FOR GROWTH
EMBRACE CONSTRAINTS
DEFINE VALUES
SPRINT TOGETHER

THANKS
T: @sridharsmusic
soundcloud.com/sridharsmusic

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MAU Vegas 2016 — How to Build an Internal Growth Culture