Mobile Apps Unlocked Vegas 2016
Main Stage — 9:50am - 10:10am
Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns.
Dennis Mink, VP Marketing @ Liftoff
BDSM⚡Call Girls in Sector 71 Noida Escorts >༒8448380779 Escort Service
MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Creative on User Acquisition
1. An Inside Look at the Impact of Programmatic
Creative on User Acquisition
DYNAMIC ADS
Dennis Mink – VP Marketing
2. Liftoff is a performance-based
app marketing & re-
engagement platform
• CPA-optimized UA and retargeting
• Focus on post-install conversions
• Machine learning platform
• 100% programmatic
• Pay on CPA, not CPI
18. Device is determined:
iPhone
Locationis determined:
New York
Income isdetermined
70-100K
Example: Travel App
• Device type
• Location
• Demographics
• App library
19. Dynamic Ads increase post-install
conversion rates by an average
150%-400%
Ads perform exceptionally well across all app categories
22. Dynamic Ads:
An Inside Look at the Impact
of Programmatic Creative
on User Acquisition
Want to learn more?
Come talk to us in person today
www.liftoff.io
Notas do Editor
Creative tech which we can use for the dynamic templates >> always improving