1. British Memes since 2000 David Edmundson-Bird @groovegenerator

2. Why am I talking about Memes and History? It all started with this Polovina, Simon; Bird, David; French, Tim (2005) "Can Transactions and Organisational Semiotics Help Chronic, Wicked Problems through Interaction Design?“ Proceedings of the "Designer, User, Meaning Maker: Rethinking Relationships for a More Creative HCI" workshop (ISBN 0-904354-90-3) if you’re interested We wanted to know why communities put up with shoddy “make do” systems It was an excuse to surf the net B3ta.com was our case study

3. What is a Meme? First mention Die mnemischen Empfindungen in ihren Beziehungen zu den Originalempfindungen Richard Semon 1904 Social contagion Imitation (key issue in the demise of Memes too) Criticism: Benitez-Bribiesca “A pseudoscientific dogma“, random, lacking a script

4. Historical Pre Internet Memes January 10th 1984 Clara Peller “Where’s the Beef?” http://www.youtube.com/watch?v=h-ka_edE-CM&feature=player_embedded Catchphrase instant hit around USA Wendy’s sales rocketed

5. Historical Pre Internet Memes

6. B3ta – birthplace of the British Meme?

7. First Animals appear 20/09/01 Note this usability reference

8. First Kitten on B3ta

9. Influences on B3ta and The British Meme Arguably FARK squirrel,Kevin Schafer Also

10. The Growth of Memes and “The Bandwagon” Apparently, “The Fear”was knitted by Spacefish’s girlfriend. Spacefish was one ofthe first B3tans to notegrowth of memes onthe site, including useof l337speke terms(hedescribed them asAOLISMS)

11. Key Animal Memes Clean Kitty Dancing Bear Fluffy the Penguin No Hands Clive Evil Lemur Eyes

12. Key Human Memes Casey Chump Manbear Teh Quo Svenno Brian Blessed Munter Dick Beattie Smug Bastard

13. Key Meme Case: “Teh Quo”

14. Key Meme Case: “Teh Quo”

15. Key Meme Case: “Teh Quo” & Evil

16. Animals as Memes in Competitions Ca. Nov 2001 Ca. Dec 2002

17. Demise of Memes On B3ta Blandwagon effect (imitation aggressor) “Glasscock” Network beyond individual influence

18. Demise of Memes Arrival of the professional meme

19. And finally – a real Panda Chaser

20. Thanks and Questions I know I won’t have your favourite Questions (but no answers) Contact me: d.edmundson-bird@mmu.ac.uk @groovegenerator Via LinkedIn