[Magento Imagine 2011] 5 Ways to Supercharge Your Magento Enterprise Site

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Groove Commerce

Tecnologia Negócios

Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
2400 Boston Street,
Services include: Suite 320,
Baltimore, Maryland 21224
• eCommerce Website Design
• Magento Development & Integration www.groovecommerce.com
800.564.9826
• Social Media Marketing
@GrooveCommerce
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 2

AOV

Traffic

Conversion
Rate

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 3

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 4

1. What’s Your History?
2. Write Good Content
3. Create Buyers
Guides
4. Have an Opinion
5. Show Your Expertise
6. How are You
Different from the Big
Boys?

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 6

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 7

1. AOV 24-50% Higher
than Site Average
2. Most Retailers Never
Look Under the Hood
3. Great PPC Landing
Pages

Much Easier to
Double Conversion
Rate from Search

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 8

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 9

1. API vs Hosted
2. Commerce + Content
3. Synonyms
4. Result Boosting
5. Filters
6. Redirects
7. Autocomplete
8. Analytics

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 11

"The Linksys E2000 offers selectable
dual-band Wireless-N technology and
extended range to provide wireless
coverage throughout your home.
Cisco Connect"

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12

1. Unique Page Titles &
Meta Tags
2. Define Your URL’s
3. Set Your Canonical
Tags’s
4. Robots.txt
5. Google Sitemap
(Don’t Forget the Cron)

6. Spider Your Site
(Xenu or Integrity)

7. Look at Site Speed

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 14

1. Directly Affects
Conversion Rate
2. Lowers Adwords
Quality Score
3. Can Sink Your SEO
4. Limits Ability to
Diagnose Errors
5. Check Your Site with
Pingdom & YSlow

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 15

1. Turn on Compression
2. Remove Unneeded
Code & Files
3. CDN Hosting
4. Use Google jQuery
Scripts
5. Full Page Caching
6. Track Server Errors &
Performance
(Watchdog)
7. Read, then re-read
recent Whitepaper

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 17

1. The only place you
can add top line
revenue through
optimization
2. Test elements such
as button color and
text
3. Test
OneStepCheckOut
versus Accordion
4. Setup your Funnel
Visualization in GA by
using Fooman
Analytics Plus

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 18

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 19

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 20

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 21

OneStepCheckout
Aheadworks iPhone Theme
Aitoc Watchdog
Mageworx SEO Enterprise
Fooman Google Analytics Plus
Whats in Your Toolbox?

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22

With over a decade of industry experience in eCommerce, Ethan E. Giffin
SEO and the dynamic technologies that drive them Ethan CEO & Founder
Giffin founded Groove Commerce to be a boutique web
ethan@groovecommerce.com
agency that provides enterprise class service for online
Twitter: @Opie
retailers.

This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association PubCon and Ad:Tech.

Currently, as CEO Ethan is leading the charge to make Groove
Commerce the Mid-Atlantic’s premier Magento partner.

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23

February 2011 Supercharge Your Magento Enterprise | Imagine 2011 24

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[Magento Imagine 2011] 5 Ways to Supercharge Your Magento Enterprise Site

1. Ethan Giffin, CEO Groove Commerce February 2011

2. Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients. 2400 Boston Street, Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Magento Development & Integration www.groovecommerce.com 800.564.9826 • Social Media Marketing @GrooveCommerce • Pay Per Click (PPC) Management • Search Engine Optimization (SEO) • eCommerce Site Analysis • Conversion Consulting February 2011 Supercharge Your Magento Enterprise | Imagine 2011 2

3. AOV Traffic Conversion Rate February 2011 Supercharge Your Magento Enterprise | Imagine 2011 3

4. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 4

5. 1. What’s Your History? 2. Write Good Content 3. Create Buyers Guides 4. Have an Opinion 5. Show Your Expertise 6. How are You Different from the Big Boys? February 2011 Supercharge Your Magento Enterprise | Imagine 2011 5

6. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 6

7. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 7

8. 1. AOV 24-50% Higher than Site Average 2. Most Retailers Never Look Under the Hood 3. Great PPC Landing Pages Much Easier to Double Conversion Rate from Search February 2011 Supercharge Your Magento Enterprise | Imagine 2011 8

9. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 9

10. 1. API vs Hosted 2. Commerce + Content 3. Synonyms 4. Result Boosting 5. Filters 6. Redirects 7. Autocomplete 8. Analytics February 2011 Supercharge Your Magento Enterprise | Imagine 2011 10

11. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 11

12. "The Linksys E2000 offers selectable dual-band Wireless-N technology and extended range to provide wireless coverage throughout your home. Cisco Connect" February 2011 Supercharge Your Magento Enterprise | Imagine 2011 12

13. 1. Unique Page Titles & Meta Tags 2. Define Your URL’s 3. Set Your Canonical Tags’s 4. Robots.txt 5. Google Sitemap (Don’t Forget the Cron) 6. Spider Your Site (Xenu or Integrity) 7. Look at Site Speed February 2011 Supercharge Your Magento Enterprise | Imagine 2011 13

14. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 14

15. 1. Directly Affects Conversion Rate 2. Lowers Adwords Quality Score 3. Can Sink Your SEO 4. Limits Ability to Diagnose Errors 5. Check Your Site with Pingdom & YSlow February 2011 Supercharge Your Magento Enterprise | Imagine 2011 15

16. 1. Turn on Compression 2. Remove Unneeded Code & Files 3. CDN Hosting 4. Use Google jQuery Scripts 5. Full Page Caching 6. Track Server Errors & Performance (Watchdog) 7. Read, then re-read recent Whitepaper February 2011 Supercharge Your Magento Enterprise | Imagine 2011 16

17. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 17

18. 1. The only place you can add top line revenue through optimization 2. Test elements such as button color and text 3. Test OneStepCheckOut versus Accordion 4. Setup your Funnel Visualization in GA by using Fooman Analytics Plus February 2011 Supercharge Your Magento Enterprise | Imagine 2011 18

19. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 19

20. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 20

21. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 21

22. OneStepCheckout Aheadworks iPhone Theme Aitoc Watchdog Mageworx SEO Enterprise Fooman Google Analytics Plus Whats in Your Toolbox? February 2011 Supercharge Your Magento Enterprise | Imagine 2011 22

23. With over a decade of industry experience in eCommerce, Ethan E. Giffin SEO and the dynamic technologies that drive them Ethan CEO & Founder Giffin founded Groove Commerce to be a boutique web ethan@groovecommerce.com agency that provides enterprise class service for online Twitter: @Opie retailers. This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech. Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23

24. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 24

[Magento Imagine 2011] 5 Ways to Supercharge Your Magento Enterprise Site

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