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2.0: The State of the Union
community :: conversation :: connections
Thesis 1
Markets are conversations.
Thesis 3
Conversations among human
beings sound human. They are
conducted in a human voice.
Thesis 6
The Internet is enabling
conversations among human
beings that were simply not
possible in the era of mass media.
1/8/09
h'p://www.flickr.com/photos/51035558560@N01/157042531/
Slide credit: Michael Sauers - travelinlibrarian.info
"And it's easy to deride this
sort of thing as self-
absorbed publishing―why
would anyone put out such
drivel in public.
It's simple. They're not
talking to you.“
―Clay Shirky
Thesis 7
Hyperlinks subvert hierarchy
Thesis 11
People in networked markets
have figured out that they get far
better information and support
from one another than from
vendors.
Thesis 17
Companies that assume online
markets are the same markets
that used to watch their ads on
television are kidding themselves.
Thesis 41
Companies make a religion of
security, but this is largely a red
herring. Most are protecting less
against competitors than against
their own market and workforce.
Thesis 9
These networked conversations
are enabling powerful new forms
of social organization and
knowledge exchange to emerge.
Thesis 12
There are no secrets. The networked
market knows more than
companies do about their own
products. And whether the news is
good or bad, they tell everyone.
Thesis 50
Today, the org chart is hyperlinked,
not hierarchical. Respect for
hands-on knowledge wins over
respect for abstract authority.

The web is ubiquitous.
Information is everywhere.

How does librarianship
change in the next 10 years?
How are our customers
changing?
How are the things we
love changing?
ケータイ小説
keitai shosetsu
How are the things our
customers love changing?
Thank
You
Cheap Commercial Plug
www.libraryblogging.com
Jason Griffey
www.jasongriffey.net
Jason-griffey@utc.edu
www.twitter.com/griffey
delicious.com/griffey/TLA2009/
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 License. To view a copy of this license,
visit http://creativecommons.org/licenses/by-nc-sa/2.5/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San
Francisco, California, 94105, USA. Any media used and not owned by Jason Griffey is understood to be copyright by the original
author, and is used under the US Fair Use guidelines.
Head of Library Information Technology
University of Tennessee at Chattanooga

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TLA 2009