2. Electronic Media
• Media produced
through electronic
technology.
• It includes
television, radio, inter
net, DVDs, fax, CDs, c
omputers, or any
other electronic
device, such as a cell
phone. The term
"electronic media" is
known as a contrast
with print media.
3. Print Media
• Industries associated with the printing and
distribution of media through the form of
newspapers and magazines.
4. Social Media
• Websites or mobile technologies that may
back political parties and support interactive
dialogue between users.
• Another way to think about social media is
that it is special software the mediates human
communication.
5. Bandwagon Media
• When people believe
something should be
done because majority
of the people do it.
People yield their
opinion to what the
public's opinion.
• An example would be
any TV commercial that
states, “because
everyone else is doing
then you should too”.
• Politicians often use
this method to try to
convince people to vote
for them.
6. Horserace Media
• A way of illustrating a
political race to
convey the leader.
Rather than focusing
on the issues,
horserace solely
focuses on the poll
numbers. It is often
described similar to a
sporting event.
7. Gatekeeper Media
• The person in the media who decides what is
worthy of being seen by the people.
• Another way to think about it is a gatekeeper
is the person who tells the writers what to
write about
8. Propaganda Media
• Information that could
be skewed or biased
to publicize a specific
political cause or view
that could either help
or harm an
organization.
• Often appeals to
emotion rather than
reason.
9. Media Elite
• Denotes to the means
by which mass media
influences the
political agenda.
• Sources include
television, internet,
newspapers,
magazines, radio and
social networking.
10. Liberal Bias
• Refers to the selection
or alteration of
information backing
liberal politics.
• Sources of liberal bias
include
journalists, educators,
reporters, and other
forms of mainstream
media
11. Fundamental Question:
Does the media fulfill its role of educating the American public about
the leading issues of the day?
The media has gotten increasingly better since the turn of the
century. Now a days the media does an excellent job of educating the
masses about worldwide news. The only problem with the media is
that as a whole it is mostly biased. Biased, meaning it leans to the left
or right. Certain news companies will bring to light issues while others
who support the same movement might keep it in the dark. An
example of media hiding information from the public comes from the
attacks on the American Embassy in Libya. The event outside the
Embassy was reported by MSNBC (a liberal news network) as a
peaceful protest. It was reported a week later by The Drudge Report (a
conservative network) that the peaceful protest was actually a
organized terror attack.
12. Multiple Choice
1. Which is not an example of electronic media?
a.)Radio
b.) Television
c.) Magazine
d.) Computer
2. Complete this sentence: Industries associated with the printing and distribution of media through the form
of--------___________and__________.
a.) Newspapers
b.) Magazines
c.)A and B
d.) B and A
e.) All of the above
3. Propaganda appeals to_______.
a.)Reason
b.)Emotion
c.) Humor
d.) Senses
4. The media’s ability to focus on and present particular issues is known as the ________?
a.) Minesweeper
b.) Referee
c.) Gatekeeper
d.) Editor
5. Rather than focusing on the issues, horserace media solely focuses on-- what?
a.) Sporting events
b.) Poll numbers
c.) Horse races
d.) Weather
