Ali Bouhouch spoke at the NewCo Silicon Valley event in 2015 about the Future of Shopping. Ali walks through the new technologies and how it fits together into a new retailing world. He touches on Virtual Shelves, the influence of Social Networks, Personalization, Augmented Reality,

1. The Future of Shopping
NewCo Session: 2:00 pm - 2:20 pm
Ali Bouhouch

2. The Future of Shopping is
• Ubiquitous
• Social
• Personal
• Immersive
• Entertaining
• Convenient
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3. Ubiquitous: Virtual Shelves Everywhere
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4. Social: Influence and be Influenced by your
Social Network
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5. Personal: Targeted Contextualized Advertising

6. Personal: Magic Mirror
Gestural interfaces will transform dress shopping of the future
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Source: Cisco

7. Personal: Digital Changing Room
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8. Immersive: Holograms & Augmented Reality
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9. Immersive: Buy on the fly through visual and voice recognition
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Source: Frog Design

10. Entertaining: Shop from Your Favorite Show
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Source: Sony/Delivery Agent

11. Convenient: On-Demand Delivery
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12. The Future Shopping Experience

13. Thank You
Ali Bouhouch
SVP Client Service
abouhouch@griddynamics.com
(925) 331-7058

14. Hot Omnichannel Trends
• Buy online, pickup anywhere
• Ship from store or supplier
• Mobile “In-Store” mode
• Endless aisle (everything, everywhere)
• Augmented reality shopping (using mobile)
• Internet of things (appliances placing orders)
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15. • Free in-store pickup at 7/11 or Staples stores for Amazon online orders.
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Buy online, pickup anywhere – Amazon example
Source: amazon

16. Mobile “In-Store” Mode – Assisted Shopping
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Real-time store
navigation
Product info inquiry
Get digital coupon
by scanning
barcode
Receive promotion
information
Source: Loyalty360

17. Endless Aisle (Everything, Everywhere)
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• Shared
Inventory
• All items are
available to all
channels
• No channel
specific
inventory
• Fulfill online
orders from
stores
• Missing items
in store are
delivered to
home
• Deliver new
items directly
from suppliers

18. Augmented Reality Shopping (using mobile and wearables)
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• Use mobile device
to provide
augmented data for
• Pricing
• Offers
• Ingredients
• Nutrition
• Recipes
• Alternatives
• Wearables are
coming soon
• Google Glass
• Apple Watch
• Smart Cart

19. • Low on Milk?
Order Automatically via Tesco API
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Source: tesco.com/groceries
Internet of Things (Appliances Placing Orders)

20. Concluding Remarks
• Understand your role in fulfilling for omnichannel demand
• Build a strategy around your position in the value chain
• Contribute to better visibility, agility and responsiveness
• Be ready to participate in last-mile delivery
─ Smaller shipments
─ On-demand shipping
─ Shipping direct to the consumer
• Start manual, automate as you go
• Stay focused on the Customer Experience
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