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Demo example
1. Vision
A fun learning experience that
teaches how money works as
kids grow.
Friday, July 20, 2012
2. Customer Problem
Teaching kids responsible money habits needs to
start early. Busy parents often struggle to provide
consistent and timely feedback on money
"moments of truth".
Friday, July 20, 2012
6. The Kids
•I like money.
•It’s fun to count it.
•I like collecting money &
adding to my stash/bank.
•I like marking my chart.
Target: Age 7-9
Friday, July 20, 2012
7. The Parents
•I want my kids to learn
about responsibility.
•I want them to learn to
save money.
•I want them to learn to
Target: Parents spend wisely on quality.
with Kid(s)
•I want them to learn to
save for goals.
Friday, July 20, 2012
8. Household Challenges
Consistency “We forget to track it”
Adaptability “We have kids at
different ages. “
Busy Lives “Most of the time we are
in chaos.”
Tools Kids Can Manage “We want
the kids to track what they do.”
Friday, July 20, 2012