3. About Me
Hi, I’m Gretchen
• Group Director, User Experience
@ Bader Rutter & Associates.
• Founded UX practice in Nov 2012
• Also started UX group at
Hanson Dodge Creative (2007),
UX Strategy practice at
Johnson Controls (2010)
gretchen@gretchen-thomas.com
@gretchen414
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4. About Me
my background
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UM ‘91 BA, Psychology. Minor in
Communications
Wendy’s Cashier > Telemarketer > Waitress >
Agency Intern > Car Rental Agent >
Administrative Assistant > Music Journalist >
Technical Writer > Digital Project Manager >
DJ > UX Designer > UX Strategist > UX Trainer >
UX Director
6. About Me
my UX team exists to
Bring businesses closer to their
customers, in order to
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Help them gain competitive advantage
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Improve their communications, products and
services
Improve human experience
7. About Me
because I believe
The purpose of a business is to
have and serve a customer.
…and profits are proof of that service.
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15. User Experience (UX) Design
A design methodology that focuses on
the person who will be using the
designed product or service.
Sometimes simply called:
User Centered Design.
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17. What’s a user experience?
A user experience is how a person thinks
and feels when using something.
Kind of fun
Confusing
Irrelevant
USER EXPERIENCE
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18. What’s a user experience?
If you think about it, everything has a user experience.
ENT
ELL
XC
E
IFIC
ORR
H
Some companies design for it, some don’t.
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19. What’s a good user experience?
USEFUL: it has utility in people’s lives
USABLE: people can easily complete tasks
PLEASANT: people enjoy it
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23. User Experience Design is Not
• A user experience
• “UI” or User Interface
• Usability
• Graphic design
• Making it pretty or “skinning”
• Easy to do
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41. Are you a UX person?
Do you have:
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Good listening skills
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Nerdy attention to detail
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Curiosity
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Patience
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Incurable empathy
Good communication skills