The document provides information about how to use LinkedIn effectively from Lisa Snedeker, Director of Communications at a law school, and Gretchen Edwards, an assistant director of digital engagement. It discusses enhancing one's online presence, getting started on LinkedIn by creating a profile, maintaining a presence by building a network and finding the right balance. Live demos are provided on enhancing online presence and creating a LinkedIn profile. Questions are taken at the end regarding maintaining a profile and network.

1. Get LinkedIn:
How to Use LinkedIn to Get Connected
Lisa Snedeker
Director of Communications and Public Relations, School of Law
Gretchen Edwards
Assistant Director of Digital Engagement, University Advancement

2. Your facilitators
Lisa Snedeker brings more than 25 years of media/
communications experience to her position as the law school's
communications and public relations director. Before coming
to Wake Forest, Lisa worked as a reporter and editor for The
Associated Press, the St. Louis Post-Dispatch, the Las Vegas
Sun and The Fayetteville (N.C.) Observer, among other
newspapers, magazines and broadcast outlets. She has a BA
from Saint Mary-of-the-Woods College in Indiana and a MA
from the University of Illinois at Springfield.
Gretchen Edwards promotes alumni advocacy and
engagement through web based media and electronic tools
as the alumni office's assistant director of digital
engagement. She began her work at Wake Forest
sponsored by Cisco, where she liaised between the
company and the institution to foster the adoption and
assess the effectiveness of collaborative technologies within
the University community. She graduated from Wake Forest
in 2010 with a BA in History, and minors in Journalism and
Global Trade & Commerce Studies.

3. How to ask questions
● Please chat in your questions
Chat box
Type here

4. Agenda
● Enhancing your online presence
● Getting started on LinkedIn
● Maintaining your presence on LinkedIn
● Finding the right balance

5. Enhancing your online presence
● Why is your online presence important?
● 70% of employers have rejected a job candidate
based on information they found about that
person online
● 85% of employers say that a positive online
reputation influences hiring decisions

6. Enhancing your online presence
Live demo of
how to enhance your online presence

7. Enhancing your online presence
● Remember, LinkedIn is constantly growing:
○ Over 135 million professionals
○ 1 million+ company profiles
○ Over 150 industries
○ Executives from every Fortune 500 firm
○ More than 14 million students and recent
college graduates from around the world

8. Getting started on LinkedIn
● How to create a LinkedIn profile

9. Getting started on LinkedIn
Live demo of
How to create a LinkedIn profile

10. Getting started on LinkedIn
● Build your network
○ Join groups
■ Examples:
■ Wake Forest School of Law Students
and Alumni
■ Wake Forest University Law and
Business
■ Wake Forest Alumni
■ Wake Forest University Career
Connectors
○ Affiliate yourself with appropriate associations
and specialities
■ Example:
■ ABA Young Lawyers Division

11. Maintaining your presence on
LinkedIn
● Who should you accept into your network?
○ Two philosophies
■ Protected
■ Open

12. Finding the right balance
● Importance of maintaining your profile, network

13. Questions
● Please chat in your questions
Chat box
Type here

14. Contact
We look forward to hearing from you!
Lisa Snedeker Gretchen Edwards
● on LinkedIn ● on LinkedIn