SlideShare uma empresa Scribd logo
1 de 1
Baixar para ler offline
The modern media landscape is broken and publishers struggle to efficiently monetize audiences,
while managing relationships with third parties across revenue channels and content distribution.
Agents for change offer a variety of support, but at what cost?
How We Help Publishers
The Challenge
Dowling, Best and Smith help leading publishers develop editorial distribution and revenue
strategies that enable the sustainable production of quality content in an increasingly digital and
platform dominated media environment. Contact info@dowlingbestsmith.com for more info.
MANAGEMENT CONSULTANTS:
Six figure organizational change
AGENCY NETWORKS:
Creative first approach
to build in margin
CONSULTANTS:
Single lens with
one frame of reference
Ecosystem
REACH
• Search
• Social
• Mobile
• Partnerships
• Distribution
• Amplification
• Content Strategy
RETENTION:
• User Funnel
• Newsroom Data
• Products/Services
• CRM
• Churn Reduction
• Propensity Models
REVENUE:
• Paywalls
• Subscriptions
• Paid Content
• Advertising
• Events
• eCommerce
• Affiliate
• Branded Content
Actionable Publisher Strategy
PUBLISHING EXPERTS:
Focused, effective and
Passionate
Dowling, Best, Smith © 2019. All Rights Reserved

Mais conteúdo relacionado

Semelhante a HOW WE HELP PUBLISHERS

Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement ComBlu, Inc.
 
MindRocket Media Group Capabilities Deck
MindRocket Media Group Capabilities DeckMindRocket Media Group Capabilities Deck
MindRocket Media Group Capabilities DeckFinanceMRMG
 
Brands as Publishers.pdf
Brands as Publishers.pdfBrands as Publishers.pdf
Brands as Publishers.pdfssuser1cd0ea
 
Reality Digital Digiday Social
Reality Digital Digiday SocialReality Digital Digiday Social
Reality Digital Digiday SocialDM2EVENTS
 
Unlimited solutions profile 2017
Unlimited solutions profile 2017Unlimited solutions profile 2017
Unlimited solutions profile 2017Abdelrahman Eliwa
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
 
Creating Ideal Customers - How Modern Marketing Works
Creating Ideal Customers - How Modern Marketing WorksCreating Ideal Customers - How Modern Marketing Works
Creating Ideal Customers - How Modern Marketing WorksValeria Donaldson
 
Education Marketing - Higher Education Marketing
Education Marketing - Higher Education MarketingEducation Marketing - Higher Education Marketing
Education Marketing - Higher Education MarketingAdReady Sales & Service
 
Software as a Collaboration Tool - DBS, 12/7/14
Software as a Collaboration Tool - DBS, 12/7/14Software as a Collaboration Tool - DBS, 12/7/14
Software as a Collaboration Tool - DBS, 12/7/14Digiday
 
16.09.26-BusinessinVancouver (1)
16.09.26-BusinessinVancouver (1)16.09.26-BusinessinVancouver (1)
16.09.26-BusinessinVancouver (1)Christopher Severs
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
 
web development
web developmentweb development
web developmentBlueSpace
 
Ultimate Guide to Content Distribution
Ultimate Guide to Content DistributionUltimate Guide to Content Distribution
Ultimate Guide to Content DistributionEvgeny Tsarkov
 

Semelhante a HOW WE HELP PUBLISHERS (20)

Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement
 
MindRocket Media Group Capabilities Deck
MindRocket Media Group Capabilities DeckMindRocket Media Group Capabilities Deck
MindRocket Media Group Capabilities Deck
 
CSG|PR Consumer Practice Portfolio
CSG|PR Consumer Practice PortfolioCSG|PR Consumer Practice Portfolio
CSG|PR Consumer Practice Portfolio
 
Brands as Publishers.pdf
Brands as Publishers.pdfBrands as Publishers.pdf
Brands as Publishers.pdf
 
Engaging Your Communities
Engaging Your CommunitiesEngaging Your Communities
Engaging Your Communities
 
Reality Digital Digiday Social
Reality Digital Digiday SocialReality Digital Digiday Social
Reality Digital Digiday Social
 
Unlimited solutions profile 2017
Unlimited solutions profile 2017Unlimited solutions profile 2017
Unlimited solutions profile 2017
 
Customer centric content and authority leadership
Customer centric content and authority leadershipCustomer centric content and authority leadership
Customer centric content and authority leadership
 
Data-Driven Marketing Master Class - Bart Burggraaf, MediaGroup Worldwide
Data-Driven Marketing Master Class - Bart Burggraaf, MediaGroup WorldwideData-Driven Marketing Master Class - Bart Burggraaf, MediaGroup Worldwide
Data-Driven Marketing Master Class - Bart Burggraaf, MediaGroup Worldwide
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry Social Media B2B Marketing: Adhesives and Sealants Industry
Social Media B2B Marketing: Adhesives and Sealants Industry
 
MindSHARE: Media Made Simple
MindSHARE: Media Made SimpleMindSHARE: Media Made Simple
MindSHARE: Media Made Simple
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Creating Ideal Customers - How Modern Marketing Works
Creating Ideal Customers - How Modern Marketing WorksCreating Ideal Customers - How Modern Marketing Works
Creating Ideal Customers - How Modern Marketing Works
 
Education Marketing - Higher Education Marketing
Education Marketing - Higher Education MarketingEducation Marketing - Higher Education Marketing
Education Marketing - Higher Education Marketing
 
Software as a Collaboration Tool - DBS, 12/7/14
Software as a Collaboration Tool - DBS, 12/7/14Software as a Collaboration Tool - DBS, 12/7/14
Software as a Collaboration Tool - DBS, 12/7/14
 
16.09.26-BusinessinVancouver (1)
16.09.26-BusinessinVancouver (1)16.09.26-BusinessinVancouver (1)
16.09.26-BusinessinVancouver (1)
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
 
web development
web developmentweb development
web development
 
Ultimate Guide to Content Distribution
Ultimate Guide to Content DistributionUltimate Guide to Content Distribution
Ultimate Guide to Content Distribution
 

Último

Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership areajaynee G
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYNiteshKumar82226
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 

Último (20)

Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITYHITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
HITECH CITY CALL GIRL IN 9234842891 💞 INDEPENDENT ESCORT SERVICE HITECH CITY
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 

HOW WE HELP PUBLISHERS

  • 1. The modern media landscape is broken and publishers struggle to efficiently monetize audiences, while managing relationships with third parties across revenue channels and content distribution. Agents for change offer a variety of support, but at what cost? How We Help Publishers The Challenge Dowling, Best and Smith help leading publishers develop editorial distribution and revenue strategies that enable the sustainable production of quality content in an increasingly digital and platform dominated media environment. Contact info@dowlingbestsmith.com for more info. MANAGEMENT CONSULTANTS: Six figure organizational change AGENCY NETWORKS: Creative first approach to build in margin CONSULTANTS: Single lens with one frame of reference Ecosystem REACH • Search • Social • Mobile • Partnerships • Distribution • Amplification • Content Strategy RETENTION: • User Funnel • Newsroom Data • Products/Services • CRM • Churn Reduction • Propensity Models REVENUE: • Paywalls • Subscriptions • Paid Content • Advertising • Events • eCommerce • Affiliate • Branded Content Actionable Publisher Strategy PUBLISHING EXPERTS: Focused, effective and Passionate Dowling, Best, Smith © 2019. All Rights Reserved