Endangered Species or New Winner? How to navigate the 5 Forces, and not end up writing newsletters (that no one reads) for a living.

1. The Strategic Internal Comms Leader:
Endangered Species or New Winner?
How to navigate the 5 Forces, and not end up writing
newsletters (that no one reads) for a living.
gregory shove, founder and ceo
@gregshove

2. 2
You know what your CEO cares about:
-engaged workforce
-digital transformation
-talent war
All in Top 10 CEO Priorities for 2016
Source: McKinsey Survey 2015, PWC CEO Survey 2015

3. 3
Your CFO expects you do more with less
and asked for more data to prove that your efforts are effective
60% of
internal communicators
are still not measuring
internal communication

4. 4
We bring it
back to life.
CONFIDENTIAL
Your CIO is still deploying 15+ year old software

5. Promote our new product
via Linkedin
Watch this training video
Complete this employee
survey
Check out our latest ad
campaign
Share this job posting
Tweet this announcement
Your employee engagement continues to drop – down to 13%
Source: Gallop 2015

6. 6
1. Everything is content and there is more and more of it
every day.
Source: Neilson, 2015

7. 7
2. Your employees are not at their desks
Source: New York Times & Society for Human Resource Management
A greater increase in the number of
companies planning to offer telecommuting
than any other new benefit.

8. 8
3. In world of employee screens, smartphones have won…
Source: Mary Meeker Internet Trends Report 2014

9. 9
4. Employees expect consumer-like experiences
Your Personal Life
News
Recommendations
Personal files
Social Networks
Apps
Your Company Life
Corporate Updates
Access to experts
Secure Files
Employee Network
Business Apps

10. 10
5. It’s a “winner take all battle” for employee attention

11. 11
You are in a battle for employee attention, with…

12. 12
It’s called Microsoft Sharepoint

13. 13
Good news: entrepreneurs don’t want you to lose
Source: Emergence Capital State of Mobile Enterprise 2015

14. 14
The Content Reader for Every Employee
Company
Newsroom
and Email
Company
Social Feeds
Industry
News Feeds
• Training Videos
• Employee Surveys
• Job Postings
• CSR Content

15. 15
The content that matters most to employees...
Office InfoEmployee Spotlights Product Launches

16. 16
Company Meetings Business UpdatesIn the News

17. 17
Weekly HighlightsCelebrating Sales Upcoming Releases

18. 18
Benefits Enrollment Compliance TrainingTalent Acquisition

19. 19
Surveys Employee WellnessContent Creation

20. 20
From “what’s for lunch” to “what does the CEO have
to say?”...

21. 21
Your Brand Team
Ranked in Fortune’s Top 100
Places to Work list for the 4th year in
a row!

22. 22
Employees who work on mobile apps
Are happier and
more productive
Feel better about
the company
Represent, advocate
and refer
Source: Forrester’s Global Research Technogrophics Mobility Survey 2015

23. 23
It’s a movement.
You will not be alone.
It’s not easy but it’s
possible.