Following a year of record growth in 2010, the solar industry is facing another period of uncertainty. In this session, GTM Research’s Solar Analyst Team will discuss the implications of their research findings on corporate strategy to help your company succeed in the increasingly dynamic solar market.
2. From Polysilicon to Power:
The Solar Market in 2011 and Beyond
Greentech Media Solar Summit
Shayle Kann, Managing Director, Solar
Shyam Mehta, Senior Analyst, Solar Markets
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
3. Agenda
Global PV Demand
2010 Recap
2011 Outlook
U.S. Market Focus
Global PV Supply
The Industrial Age
Manufacturing Costs: Current Benchmarks, Evolution, Revolution
Supply-Demand Dynamics
Thin Film PV: Time to Taste the Pudding
Supplier Competitive Positioning
Where is U.S. PV Manufacturing Heading?
Q&A
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
4. Global PV Demand: A Series of Gold Rushes
Source: GTM Research
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
4
5. Germany in 2011? Look at 2010
Source: Bundesnetzagentur, GTM Research
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
6. Are Other Gold Rush Markets Brewing?
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
7. 2011 and Beyond: Global Market Outlook
Source: GTM Research Source: GTM Research
Current 2011 estimate: 20.6 GW (17% growth), but significant uncertainty
2012: flat given clamp-down of incentives in key FiT markets, followed by 12-20%
growth in 2013-2015
Key trend is demand diffusion
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
8. U.S. Market Focus
Source: GTM Research/SEIA® U.S. Solar Market Insight TM: 2010 Year-in-Review
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
9. The Growing Importance of the U.S. Market
Source: GTM Research
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
9
10. U.S. States With >10 MW of PV Installations, 2007
NJ
NV
CO
CA
Source: GTM Research
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
11. U.S. States With >10 MW of PV Installations, 2010
MA
OR
NY
PA
NJ
OH
NV
IL
CO
CA
NC
AZ
NM
TX
FL
HI
Source: GTM Research
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
12. U.S. Market in 2010 - by State & Segment
Pie Size Represents Total Residential
258.9
Capacity Installed (MWdc)
MWdc
Non-Residential
2.2
MWdc Utility
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
13. Will the Utility Market Take Over?
Source: GTM Research
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
13
14. U.S. Utility PV Project Developer Taxonomy
Foreign Entrants
European PV Developers
Utility Affiliates
Vertically Integrated Manufacturers
Upstream Entrants
Traditional Entrants
Pure Play U.S. PV Developers
Independent Power Producers
Divisions Joint Ventures
of Other
Corporate
Parents
Corporate
Entrants JV Entrants
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
15. Final Thoughts: We Have a Long Way to Go
Source:
DOE,
GTM
Research
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
15
16. How a PV Module is Born
Polysilicon Wafer Cell Module
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
17. PV Enters the Industrial Age
Factories w/capacity above 1 GW
2009: 1 wafer, 1 cell, 1 module
2013: 22 wafer, 15 cell, 11 module
Vertically integrated wafer-cell-
module facility is dominant model
of the “gigawatt fab”
Distributed module assembly
model still favored by many
Polysilicon: Absence of sustained
bottleneck, capital risk, technical
challenges limited instances of
integration
How important is downstream
integration at this scale?
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
18. Manufacturing Costs: Current Benchmarks
China Vertically Integrated (wafer-module) Crystalline Si
Polysilicon Wafer Cell Module
$0.42/W $0.28/W $0.23/W $0.30/W $1.23/W
$60/kg at 7g/Wp, low-cost location, 750 MW scale, full utilization, 14% efficiency
CdTe (First Solar)
Materials Depreciation Labor Utilities, Overhead
$0.47/W $0.11/W $0.06/W $0.11/W $0.75/W
Low-cost location, 1 GW scale, 90%+ yield, high throughput, full utilization,
11.5% efficiency
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
19. Manufacturing Costs: Evolution
Need to distinguish b/w
incremental improvements
(current technology) vs. step-
function reduction (innovation)
Incremental drivers:
Cheaper poly (~$35/kg)
Thinner wafers (~145 ųm)
Efficiency up (~15%)
Vertical integration (wafer-module)
Scale-up (2 GW+)
Threats to cost reductions:
Poly bottlenecks
Commodity prices (Al, Ag, glass)
Cost/efficiency trade-offs
When does existing technology
hit a plateau?
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
20. Manufacturing Costs: Revolution
What technologies could drive step-
function cost reductions in $/kWh?
Polysilicon
FBR (MEMC, REC)
UMG (CaliSolar)
Wafer
Diamond saws
Ultra-thin wafers (< 100 ųm)
Kerfless wafering (SiGen, 1366)
Cell
N-type (Yingli, Suniva)
Ion implantation (Suniva)
Back-contact (Trina)
Selective emitter (Solarfun, Schott)
Other (PERL, EWT, MWT, Silicon ink)
Module
High-efficiency glass (Corning)
Ultra-thin/reflective encapsulant (DuPont)
Glass-free front sheet (Saint-Gobain)
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
21. Supply-Demand Dynamics
Wafer/cell – need to distinguish
between low-cost and high-
cost supply; module – bankable
supply vs. other
Acute undersupply of low-cost
cells, wafers, and bankable low-
cost modules in 2010; likely to
continue in H1 2011 and gate
demand; pricing, availability will
be tight
H2 2011 more uncertain, but
likely to see price drops, higher
availability of modules
2012: The return of oversupply?
Price reductions required to
trigger demand elasticity?
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
22. Thin Film PV: Time to Taste the Pudding
2010 TF production: 1,454 MW CdTe,
1,543 MW a-Si, 395 MW CIGS/CIS
Stable c-Si pricing, strong demand drive
high utilizations, cost reductions at 25-75
MW capacity
Multiple hurdles to cross to scale
successfully:
Process optimized for high yield/throughput
Capital for expansion
Downstream partners
Product reliability (product bankability)
Financing partners (supplier bankability)
Who will drive the market?
CdTe: First Solar, Abound, GE
CIGS: Solar Frontier, Solibro, ~7 U.S.
manufacturers
Amorphous Si: Sharp, ~20 Chinese producers
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
23. Supplier Competitive Positioning
Canadian, Jinko,
Solar Frontier SunPower
Trina, Hanwha
Yingli Suntech Sharp (tandem)
First
Solar
REC (Singapore)
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
23
24. Where is U.S. PV Manufacturing Headed?
2013
P Polysilicon
W
c -‐Si
Wafer
C
c -‐Si
Cell M c-‐Si
Module
CdTe
CIGS
Amorphous
Si
i
Inverter
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!
25. Thank You!
Email:
kann@gtmresearch.com
mehta@gtmresearch.com
GTM Research:
www.gtmresearch.com
SEIA/GTM Research U.S. Solar
Market Insight:
www.gtmresearch.com/solarinsight
COPYRIGHT 2011 GTM RESEARCH ALL RIGHTS RESERVED!