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DPA
Theo Tijssen, chairman
Agadir, December 9, 2009
2.The European fruit and
vegetables sector in
upheaval
The coming ten years
• Complexity will increase
• Continuing up-scaling involving all parties in the chain
• A lot of small/single producers will disappear
• Sector will become more professional/enterpreneurial
• International partnerships
• Europeanisation of the sector
• Food providers are coming up
• Agriculture part of food sector
• More EU-legislation and standardisation
Food providers
• International/European food providers will
source produce from producer groups in
various countries
• Food providers supply produce, packaging,
stock management, logistics, transport,
marketing and other services
• Standardisation and certification will play a
vital role
How to anticipate
How to anticipate (1)
• Don’t fight a lost battle
• Try to organise growers in producer groups
• Try to use all the EU funds available
• Be part of an international network
• Try to get scale in partnerships
• Smaller companies: specialise yourself
• Specialisation can be in: product, region,
target group, market etc.
But make a choice!
How to anticipate (2)
• See what is happening in the rest of the world
• Stay optimistic and be sure that the fruit and
vegetable sector has a completely different
face 20 years from now
• The real entrepreneur will survive and the
number of employees in the sector will stay
the same

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The European fruit and vegetables sector in upheavel

  • 2. 2.The European fruit and vegetables sector in upheaval
  • 3. The coming ten years • Complexity will increase • Continuing up-scaling involving all parties in the chain • A lot of small/single producers will disappear • Sector will become more professional/enterpreneurial • International partnerships • Europeanisation of the sector • Food providers are coming up • Agriculture part of food sector • More EU-legislation and standardisation
  • 4. Food providers • International/European food providers will source produce from producer groups in various countries • Food providers supply produce, packaging, stock management, logistics, transport, marketing and other services • Standardisation and certification will play a vital role
  • 6. How to anticipate (1) • Don’t fight a lost battle • Try to organise growers in producer groups • Try to use all the EU funds available • Be part of an international network • Try to get scale in partnerships • Smaller companies: specialise yourself • Specialisation can be in: product, region, target group, market etc. But make a choice!
  • 7. How to anticipate (2) • See what is happening in the rest of the world • Stay optimistic and be sure that the fruit and vegetable sector has a completely different face 20 years from now • The real entrepreneur will survive and the number of employees in the sector will stay the same