My Final Presentation for NMDL

1. Vancouver Whitecaps FC By: Sara Greenspan

2. History A Canadian soccer team Based out of Vancouver, British Columbia Part of Major League Soccer (MLS) Joined MLS in 2011

3. Goals Increase attendance Increase team recognition and awareness

4. Challenges Having a family friendly environment Including children in game time activities Get involved with fans during the off season Off season advertising

5. Why Use Social Media? To interact with fans and help bring attention to the team

7. Timeline Promote Whitecaps during off season Engage community in beginning of the season Release a Groupon Have Bell’s contest run through second half of the season Release another Groupon **Use social media year-round**

8. Measuring Success Surveys Compare turnstile numbers from game to game. Ticket Sales Online Tools

9. Sit back, relax and enjoy the game!