The document discusses the benefits of social media marketing for plumbers. It notes that social media can triple website traffic and exposure for plumbers, leading to more relevant calls. It also provides tips to avoid common pitfalls like rushing into social media without a plan, failing to create engaging content, and not actively engaging on social media platforms. The document promotes the Green Plumbers brand and provides various marketing materials and services plumbers can use.
800% growth in website stats. On track for 5 million voters registered and over 70 million votes cast on the Refresh Project website in 2010—that's more votes than were cast for either candidate in the last presidential election. More than 250 projects have been funded so far, and over $10 million has already been directed to communities big and small nationwide. Through a special initiative, Pepsi just awarded 32 grants and $1.3 million to projects benefiting Gulf communities, and announced that they'll be taking the Refresh Project worldwide next year .
