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Integrative Converged Service Provider
Cable-Co’s Comeback Show with
Service Convergence



                              Cable and Wi-Fi as
                              Integral Service Mix
                              Cable operators have long parted with lucrative monies that come with pay per TV
 Customer Objectives          programs in its heyday. Faced with stagnant subscriber growth, cable operators are
 • Enhance Wi-Fi experience   seeking to capture more revenue and cut churn rates. The proliferation of free-views
   with QoS                   and alternative OTT players brandishing real-time programs at the convenience of an
 • Converge cable – Wi-Fi     Internet connection has phenomenally altered user expectations.
   service bundling across
   multiple devices
                              Cable-COs everywhere have responded with a portfolio of converged services including
                              voice, video, high speed Internet, cable and phone services. But in the midst of
                              intensive competition where austerity measures call for efficient operations has hit hard
                              on their lackluster performance.

                              On top of that, Cable-COs also wear the hat of integrative business communication
                              solution provider. The challenge lies not only in ensuring the breath of services gets to
                              the right market segment, but continue to champion customer satisfaction with added
                              value and raise their game ahead of telcos, ISPs and OTT players.

                              Operationally, Cable-COs are usually geographically vast and varied, as well as
                              challenged to lay cable infrastructure nationwide. Wireless technology like Wi-Fi is
                              readily available and can help bridge those needs. What is needed is a solution that can
                              bring them back on the spotlight by raising the bar on integrative Wi-Fi experience that
                              can delight and bring renewed hope of tackling customer churn and declining margins.
Easy as 1-2-3
                                             True to form and ease of deployment, the Intouch Carrier Wi-Fi Experience
                                             provides a software client solution that makes it simpler for subscribers to
                                             transparently access and have control on how and when to use Wi-Fi.
                                             Auto-login and seamless authentication to preferred or known Wi-Fi hotspots
                                             takes the hassle out of manually finding the right Wi-Fi SSIDs. The client is
Product Facts                                easily deployable as it is standards-based on native device settings and could
• Standards based design that leverages
                                             leverage on existing mobile network.
  on native device settings
• Support multiple access network
  technologies (3G, CDMA, 4G, LTE, Wi-Fi)    Based on intelligent connection management that takes into consideration
• Support a wide range of devices            signal strength, Wi-Fi link quality and network prioritization by the device,
  ranging from smartphones, tablets,         the guided experience ensures better user experience throughout. Wi-Fi is
  laptops and datacards                      no longer perceived as a poor substitute, but enhances the Internet
• Scalable and expandable options            experience from inside-out. Users have the best of cable and Wi-Fi, without
  with full analytics feature support        missing a single show, application or download while on the road at
                                             optimum speeds.


    Key Results
    Positive ratings and increased customer satisfaction help pushed key strategic expansion plans ahead of
    time and pushed forward up-sell opportunities into new market.



                                             Solution for Success
                                             It is vital for Cable-COs to maximize the usage and adoption of integrative
Key Benefits to Operator
• Extended coverage of services for both
                                             Wi-Fi to stimulate bundled service offering. To their customers, it means
  retail and wholesale segments              unlimited calling, high speed Internet and TV in a single plan that is real value
• Increased retention, conversion and        – triple play and enjoy maximum savings.
  upgrading of subscriber through multiple
  paid, unpaid and add-ons through           The client solution is the perfect companion to converge the Cable-Wi-Fi
  Wi-Fi bundling                             experience of getting online wherever there is a hotspot, take live TV
                                             anywhere and turn those iPads, iPods, and iPhones into a remote to
                                             control when to watch them and simply click to VoIP calls over the
                                             Internet made easy.

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Enhance Wi-Fi experience with QoS

  • 1. Integrative Converged Service Provider Cable-Co’s Comeback Show with Service Convergence Cable and Wi-Fi as Integral Service Mix Cable operators have long parted with lucrative monies that come with pay per TV Customer Objectives programs in its heyday. Faced with stagnant subscriber growth, cable operators are • Enhance Wi-Fi experience seeking to capture more revenue and cut churn rates. The proliferation of free-views with QoS and alternative OTT players brandishing real-time programs at the convenience of an • Converge cable – Wi-Fi Internet connection has phenomenally altered user expectations. service bundling across multiple devices Cable-COs everywhere have responded with a portfolio of converged services including voice, video, high speed Internet, cable and phone services. But in the midst of intensive competition where austerity measures call for efficient operations has hit hard on their lackluster performance. On top of that, Cable-COs also wear the hat of integrative business communication solution provider. The challenge lies not only in ensuring the breath of services gets to the right market segment, but continue to champion customer satisfaction with added value and raise their game ahead of telcos, ISPs and OTT players. Operationally, Cable-COs are usually geographically vast and varied, as well as challenged to lay cable infrastructure nationwide. Wireless technology like Wi-Fi is readily available and can help bridge those needs. What is needed is a solution that can bring them back on the spotlight by raising the bar on integrative Wi-Fi experience that can delight and bring renewed hope of tackling customer churn and declining margins.
  • 2. Easy as 1-2-3 True to form and ease of deployment, the Intouch Carrier Wi-Fi Experience provides a software client solution that makes it simpler for subscribers to transparently access and have control on how and when to use Wi-Fi. Auto-login and seamless authentication to preferred or known Wi-Fi hotspots takes the hassle out of manually finding the right Wi-Fi SSIDs. The client is Product Facts easily deployable as it is standards-based on native device settings and could • Standards based design that leverages leverage on existing mobile network. on native device settings • Support multiple access network technologies (3G, CDMA, 4G, LTE, Wi-Fi) Based on intelligent connection management that takes into consideration • Support a wide range of devices signal strength, Wi-Fi link quality and network prioritization by the device, ranging from smartphones, tablets, the guided experience ensures better user experience throughout. Wi-Fi is laptops and datacards no longer perceived as a poor substitute, but enhances the Internet • Scalable and expandable options experience from inside-out. Users have the best of cable and Wi-Fi, without with full analytics feature support missing a single show, application or download while on the road at optimum speeds. Key Results Positive ratings and increased customer satisfaction help pushed key strategic expansion plans ahead of time and pushed forward up-sell opportunities into new market. Solution for Success It is vital for Cable-COs to maximize the usage and adoption of integrative Key Benefits to Operator • Extended coverage of services for both Wi-Fi to stimulate bundled service offering. To their customers, it means retail and wholesale segments unlimited calling, high speed Internet and TV in a single plan that is real value • Increased retention, conversion and – triple play and enjoy maximum savings. upgrading of subscriber through multiple paid, unpaid and add-ons through The client solution is the perfect companion to converge the Cable-Wi-Fi Wi-Fi bundling experience of getting online wherever there is a hotspot, take live TV anywhere and turn those iPads, iPods, and iPhones into a remote to control when to watch them and simply click to VoIP calls over the Internet made easy.