Wireless technology like Wi-Fi is readily available and can help bridge those needs. What is needed is a solution that can bring them back on the spotlight by raising the bar on integrative Wi-Fi experience that can delight and bring renewed hope of tackling customer churn and declining margins.
1. Integrative Converged Service Provider
Cable-Co’s Comeback Show with
Service Convergence
Cable and Wi-Fi as
Integral Service Mix
Cable operators have long parted with lucrative monies that come with pay per TV
Customer Objectives programs in its heyday. Faced with stagnant subscriber growth, cable operators are
• Enhance Wi-Fi experience seeking to capture more revenue and cut churn rates. The proliferation of free-views
with QoS and alternative OTT players brandishing real-time programs at the convenience of an
• Converge cable – Wi-Fi Internet connection has phenomenally altered user expectations.
service bundling across
multiple devices
Cable-COs everywhere have responded with a portfolio of converged services including
voice, video, high speed Internet, cable and phone services. But in the midst of
intensive competition where austerity measures call for efficient operations has hit hard
on their lackluster performance.
On top of that, Cable-COs also wear the hat of integrative business communication
solution provider. The challenge lies not only in ensuring the breath of services gets to
the right market segment, but continue to champion customer satisfaction with added
value and raise their game ahead of telcos, ISPs and OTT players.
Operationally, Cable-COs are usually geographically vast and varied, as well as
challenged to lay cable infrastructure nationwide. Wireless technology like Wi-Fi is
readily available and can help bridge those needs. What is needed is a solution that can
bring them back on the spotlight by raising the bar on integrative Wi-Fi experience that
can delight and bring renewed hope of tackling customer churn and declining margins.
2. Easy as 1-2-3
True to form and ease of deployment, the Intouch Carrier Wi-Fi Experience
provides a software client solution that makes it simpler for subscribers to
transparently access and have control on how and when to use Wi-Fi.
Auto-login and seamless authentication to preferred or known Wi-Fi hotspots
takes the hassle out of manually finding the right Wi-Fi SSIDs. The client is
Product Facts easily deployable as it is standards-based on native device settings and could
• Standards based design that leverages
leverage on existing mobile network.
on native device settings
• Support multiple access network
technologies (3G, CDMA, 4G, LTE, Wi-Fi) Based on intelligent connection management that takes into consideration
• Support a wide range of devices signal strength, Wi-Fi link quality and network prioritization by the device,
ranging from smartphones, tablets, the guided experience ensures better user experience throughout. Wi-Fi is
laptops and datacards no longer perceived as a poor substitute, but enhances the Internet
• Scalable and expandable options experience from inside-out. Users have the best of cable and Wi-Fi, without
with full analytics feature support missing a single show, application or download while on the road at
optimum speeds.
Key Results
Positive ratings and increased customer satisfaction help pushed key strategic expansion plans ahead of
time and pushed forward up-sell opportunities into new market.
Solution for Success
It is vital for Cable-COs to maximize the usage and adoption of integrative
Key Benefits to Operator
• Extended coverage of services for both
Wi-Fi to stimulate bundled service offering. To their customers, it means
retail and wholesale segments unlimited calling, high speed Internet and TV in a single plan that is real value
• Increased retention, conversion and – triple play and enjoy maximum savings.
upgrading of subscriber through multiple
paid, unpaid and add-ons through The client solution is the perfect companion to converge the Cable-Wi-Fi
Wi-Fi bundling experience of getting online wherever there is a hotspot, take live TV
anywhere and turn those iPads, iPods, and iPhones into a remote to
control when to watch them and simply click to VoIP calls over the
Internet made easy.