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Six Key Design Thinking Principles

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Six Key Design Thinking Principles

  1. 1. 23 1 6 Key Design Thinking Principles Seeing the hidden. Take a step back and re-look at there challenge from different angles. Are there underlying assumptions that can prevent you from uncovering the real business challenge faced? ReFRAMING COLLABORATIVE USER UNDERSTANDING COLLABORATIVE: Embrace differences. Learn to work in a collaborative and multi-disciplinary setting to encourage different perspectives in any problem-solving. Know the person behind your customer. Through various tools and methods, gain a deeper insight into your users’ behavior and unearth their real needs and values.
  2. 2. 1 4 5 6 Key Design Thinking Principles ReFRAMING Seeing the hidden. Take a step back and re-look at the business challenge from different angles. Are there underlying assumptions that can prevent you from uncovering the real business challenge faced? IDEATION No idea is too wild. Encourage everyone in your business to give ideas quickly and avoid restraints. Generate a wide range of human- centric solutions and work from there. Test It Out. With simple and cheap materials, refine your ideas by creating low-cost prototypes. Validate your concepts through role-play or getting users’ feedback quickly. PROTOTYPING
  3. 3. 1 6 6 Key Design Thinking Principles ReFRAMING Seeing the hidden. Take a step back and re-look at the business challenge from different angles. Are there underlying assumptions that can prevent you from uncovering the real business challenge faced? INTEGRATION Gain the Big Picture. See a holistic view of your business and design strategies to create more value for everyone.

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