1. Voice of GMIC
2011

2. INTRODUCTION
About this report
This report will provide a comprehensive overview of the various topics discussed at this year’s Global
Mobile Internet Conference (GMIC) in Beijing. It combines material from speeches, presentations, panel
discussions and also direct interviews, refined with latest market statistics and news.
Summary
The dramatic increase in mobile application usage in the market and the growing penetration of
smartphones with GPS and augmented reality capabilities have caused a great increase in mobile
services, especially location-based services for mobile marketing, search and commerce.
China’s development is much harder to predict than the western ecosystems as it comes with unique
demographics, user needs and handsets: feature phones will still play an important role the next years.
But similar to emerging markets, China’s complex environment has a strong potential for a growth in user
base and value-added services as a result. Western players have to adapt their services to fit to this
ecosystem.
 Social, Local and Mobile - these services drive the industry, but require relatively higher
investment, with monetization coming after building a strong user base.
 Mobile Marketing - will see strong growth in Asia, driven by new device types, HTML5 and the
app environment.
 Mobile Gaming - a main segment; 460 million users bring many opportunities, and global
mobile gaming companies come to China to try their luck, which strengthens the market.
 Mobile Commerce - insufficient mobile payment options and the necessity for developers to
create a good mobile user experience make this a challenging market with only a few key
players.

3. “ I feel blessed and excited to witness this new age of
the internet. There are so many revolutionary
advances in our world. Our industry is blessed for
this new age.
Charles Zhang
CEO, SOHU
“ I’m blown away that the ecosystem that America and
Europe are used to is totally different here [in China].
Rolf Assev
CSO, Opera
“ All these kinds of conference are led by foreign,
European or US companies. This conference is
organized by Chinese in China, bringing Information
about the local market into the world.
Takeshi Natsuno
i-mode inventor

4. ABOUT
With over 40% attendees in C-
level, the conference specializes on
Intl.
high-quality executive-level content
local and insights from the leaders of
participants mobile Internet players worldwide.
appSpace GMIC
GMIC was one of those
Manager
& others
conferences where I wish I
C-Level
could have cloned myself
Director
WGA Advisory
VP
GMIC focuses especially on the Industry Association
service & content layer of mobile Government Agency
Consulting 3%
2%
Telecom Operator 4%
Internet ecosystems. University/Research Institute 4%
Over 40% of the attendees 2011
Mobile Handset
work in companies agitating in Manufacturer
5%
this area. 6% of the attendees
Other 7%
work in investment and seek for Service / Content
Provider
insights on start-ups and further
investment opportunities. Media 6%
Investing 6% Technical / System
Solution Provider
GMIC2011 built on the success of
Fully satisfied or the previous two events, taking
satisfied with the event best practices in Asia and
bringing them forth to the global
stage.
Recommend GMIC 2012
to others
The Le Web of China’s
Plan to attend GMIC
next year mobile Internet
CNN

5. THANKS TO ALL OUR SPONSORS

6. Markets
What are the trends in the industry?
China - the perfect mobile Internet market?
What are the user’s needs?
Who leads the industry?
Segments
Everything will be Social - Local – Mobile?
Will mobile marketing surpass traditional marketing?
Mobile gaming pushing the industry?
M-Commerce & M-Payment to become mainstream?
Which platform will win?
Opportunities
China Mobile Internet - a bubble?
How to start you own biz.
New

7. Markets
What are the trends in the industry?
China - the perfect mobile Internet market?
What are the user’s needs?
Who leads the industry?

8. MOBILE INTERNET CHINA
Internet services are not necessarily mobile services
Do mobile Internet Internet giants. But, the companies. Others don’t
services complement the real game terminator has even have the
traditional Internet or not yet been found. opportunity to consider.
can it be viewed as one? There will be someone Internet is driven by
Mobile handsets in who overturns the technology and
western economies e.g. business models created products. Mobile
are used in addition to by traditional internet. internet is driven by the
PCs, while mobile But the Mobile internet value chain and business.
phones in emerging value chain is much more
markets are the only complex than the one of
access point to the traditional Internet.
Internet. Most of people
think
structure
because
the
is
of
market
clear
the
Regarding
about
traditional
Internet, no one talks
network
terminal, as both are
or
“ Mobile is the
extension of our
services onto
different devices.
successful current monopolized by a few - Charles Zhang, SOHU CEO
Mobile trends emerge with technologies: location, cloud computing.
Trends in the Chinese mobile Internet for 2011 Two industry trends within 5 years
by Google Global VP, John Liu by Motorola Mobility VP
Smartphones and tablets PCs will continue 1. Mobile marketing ad rev. will
to blur the border between mobile and PC surpass traditional internet ad.
2. In big markets such as
Search & information collection will stay
China, US, Japan, and Europe, there
the most important task in mobile
will appear pure mobile internet
Complimentary PC based internet. players as big as
Enabling the 'always on‘ Tencent, Amazon, Yahoo
Location based services
Mobile-based new user behavior drives
new types of information collection, ad
and commerce
New opportunities in terms of personality
and mobility with cloud computing and
mobile devices
Mobile internet as open world. Open, fair
and free.
The mobile market is complex but brings opportunities for new players with
location-based services for mobile marketing, search and commerce.

9. MARKETS: CHINA
A strong market with tremendous growth.
China’s ‘high’ mobile internet market > 20 million smartphones sold in 2010, 60 million
estimated in 2012
High Numerous investment > Over 354 mln. users in 2011. Mobile Internet will
capital opportunities. surpass fixed line internet usage in 2013
High Proven by continuous ► Huge user base
talent growth for 10 years ► Simple usage behavior (which usually happens in
High Quick copy-cats in China. narrow bandwidth)
competition Example: Groupon ► WiFi and 3g growth bring high potential for richer
applications
Internet users (million) in China (source: MIIT) Internet users vs. mobile users (million) in China (source: MIIT)
Fixed: first 100 mln users in Mobile: 467
100% 500 6 years 2 years
400 351
80% 303 302.73
300 233.44
60% 182
200 111
137 117.6
40% 94
59.1 79.5 50.4
100 8.9 22.5 33.7 17
20%
0
0%
2010 Q1 2011 Q1
China Mobile WAP China Mobile China Unicom China Telecom WiFi
Fixed Internet Mobile Internet
But also a very diverse and complicated ecosystem.
"We want to be more Chinese past development in the USA
than most Chinese or Europe, the Chinese mobile
companies“, the CEO of Internet market shows
Angrybird developer Rovio several unique distinctions
announced. While there are and requires both an adapted
definitely similarities to the strategy and market behavior.
provincial mobile
mobile mobile phone phone
carriers carriers models users
460+
3 340+
mln
900+
3 3G
93 7400+
mln
mobile mobile
standards phone internet
brands users
The development of the Chinese mobile Internet is much harder to predict than
the western ecosystems. Western players have to adapt.

10. MARKETS: CHINA
Market needs derive from its demographics.
China’s unique demographics shape the future of the industry, as the duality of the
Chinese society results in a duality of China’s mobile Internet market. The current
market divides itself into two sides: high end in urban areas and low-end for rural
areas.
High end users have iPhone or modern
Android phones, they will access m-
commerce services. Low-end users didn’t
consume until recently, but only saved
money and transferred it to their
hometown. Their consumption was
restricted to food and clothes.
However, things change fast.
Traffic flow
75% of the Chinese mobile users only generate around 50MB/month traffic on
average, whereas US users’ average traffic flow is 325MB/month; showing a clear
difference in preferred mobile services.
Rising market share of low-income users defines future services.
Example for adapted services
OVI life tools: Informational services developed by
Nokia for rural markets in developing countries.
Information can be found on a variety of simple topics
including the weather, market prices and pregnancy
care.
47% urban 53% rural These tools have become the company's fastest-
growing service in the country.
“ We needed to understand who
needs mobile Internet
most, and found out that it’s
people in the rural areas. After
that, we tried to understand
what our audience wants and
again, we found out that price
is a very sensitive issue.
- Michael Song, SkyMOBI
The demographics of China are unique in Asia and will cause different
development and needs than e.g. Japan or Korea experienced.

11. MARKETS
China and western markets both have to learn from each other.
China: unclear regulations, failure as a no-go.
Free Enterprise vs. not-free America can endorse
enterprise in China failure, which can help
innovation
Transparency (e.g. regulators like FCC, or open source) is very
important and goes a long way from the top down in western
ecosystems.
Western companies should learn from China’s flexibility.
In addition to the common Chinese government regulations, western companies block their
success to the market themselves by insisting on their own restrictions and company policies.
Example: while iOS developers easily could enter the market through one of Chinese many local
appStores with access to the country’s payment services, Apple restricts this step but does itself
not offer any working solution to sell apps in the country easily. Another example are strict
English language policies in western companies, requiring local engineers to be fluent in
English, which prevents most of the graduates from applying as English skills are still not as
common.
Japan and Korea are still leading in mobile service innovations.
Japanese mobile phones were already very advanced with functions
which global smartphones did not have at that time. Japan is all about
uniqueness, and manufacturers frequently add innovative services to
the handsets. (Sample: earthquake warning systems in phones)
Biggest Japanese mobile Internet players
25 mln users
US$ 1.3 bln revenue
49% operating profit
coop.
with ARPU of US$ 52
Launched global mobile social game platform
based on ngCore, covering
Japan, Europe, USA, and China; also started
Mobage China, a social game-focused mobile
SNS.
25 mln users In Korea, Supermarket TESCO recently
US$ 414 mln revenue
56% operating profit
installed out-of-home storefronts in
coop. subways with QR codes. Waiting passengers
with ARPU of US$ 17
with compatible camera phones are able to
Acquired mobile gaming platform OpenFeint shop for groceries. Tesco employees deliver
in April 2011, reaching a user base of 100 the goods directly to the home.
million users.
Japan and Korea continue to be the role model as the adoption of mobile
services is stronger and the networks further developed.

12. MARKETS
In emerging markets, every ecosystem is different.
In emerging markets, strategies for feature phones work as well or even better than for
smartphones, as they are more affordable and fit the user’s needs. In 2010, MediaTek alone sold
500 million units of their fully-integrated mobile phone chipsets. Challenges arise from complex
cultural environments like scattered languages and religious restrictions, but also from complex
telco environments: Indian operators e.g. take 60-7-% of the VAS revenue (vs. ~30% in China and
~10% in Japan).
Important strategies for B2B in emerging markets
Awareness, Preference Short time-to-
Fulfill local needs
and Commitment market
Companies need to explore and Sth. Asia: affordable entertainment Handsets need to be rolled out
partner with local key SEA: SNS, entry 3G & Android very quickly, not being important
players, provide one-stop shopping MEA: ultra low cost, cheap VAS whether smart- or feature phone.
for these companies, and provide LATAM: local special IM support But internet access is important.
direct technical support E-Europe: low cost, charming UI
Leading positions depend strongly on speed and adaption to the market.
Like the U.S. market is defined by iPhone, so are the
emerging markets by Nokia handsets. Over 50% of the
mobile handsets in China and India are Nokia phones, and
the company is still market leader in Vietnam, Indonesia and
Russia.
But with the development speed and market prices of
Android phones and the recent commitment to Windows
Phone OS, the company will struggle to keep it’s position.
“ The mobile phone is the
only possible way for me
to access the internet.
“ Most of the emerging markets have lots of
problems, and where there are problems
there are opportunities.
Emerging markets are a complex environment but have a strong potential for
user & VAS growth.

13. Segments
Everything will be Social - Local – Mobile?
Will mobile marketing surpass traditional marketing?
Mobile gaming pushing the industry?
M-Commerce & M-Payment to become mainstream?
Which platform will win?

14. SEGMENTS
Solomo requires a lot of resources and a good knowledge base.
Social, Local, Mobile. Especially the social feature phones, which represent
part is an important factor in China. thousands of different models. Building a
China’s unique demographics split this cross platform R&D team is costly. And
segment into two user bases: in cross platform services are necessary for
urban, white-collars and low end users developing a strong user base.
such as students, migrant workers, or This business is about both consumers and
people in rural areas. For a full local merchants. HR cost are very high.
coverage, service provider also need to This also means that LBS might not be
consider the need of low-end users. good for people who are doing their own
A second big barrier is the diverse mobile venture for the 1st time, as both business
handset environment in China. Potential development and fundraising are equally
users divide into 15% smartphone and 85% important.
Mobile service comparison: western and Asian SNS networks
Network SNS Platform Gaming Mobile strength







General
General
Strong
“ The key component
of every ecosystem
is the developer.
- Microsoft, Benjamin Tan
   Strong
Monetization will be an important topic in the future.
One barrier of LBS in China is the
missing mobile payment options.
Ideally, location based services can sell
goods directly like in a ‘groupon’
model, but current mobile payment
services are not convenient enough.
Mobile ads are still the only way to go.
One next step is to find better, context-
Monetizing the site isn‘t at the top of the
aware ad solutions, based on the user’s
company‘s agenda. Its highest priority, Sina’s CEO
location or check-in.
Chao said, is to build its platform and user base.
Social, local and mobile services require relatively higher investment, while
monetization should come after building a strong user base.

15. SEGMENTS
Asia leads the mobile advertising statistics.
Region 2010 2011 2015
“ Advertising worked for PC internet
as a business model. But it remains
to be seen if it will work for mobile.
- Tetsuzo Matsumoto, Softbank
North America 304.3 701.7 5,791.4
Western Europe 257.1 569.3 5,131.9
Asia-Pacific & Japan 868.8 1,628.5 6,925.0
Print
Rest of the World 196.9 410.4 2,761.7
Total 1,627.1 3,309.9 20,610.0
TV
Mobile Advertising Revenue, 2010-2015, in Million USD
Source: Gartner, June 2011
Internet
$2.5
十亿
$2.0
Mobile
$1.5
$1.0
0% 50% 100%
$0.5
$- Transaction Viral
2009 2010 2011 2012 2013 2014 2015 Engagement Targeting
Reach
China Japan India
Mobile marketing compared to
traditional media
Mobile Ad Spending in China, India, Japan
New device types and LBS accelerate mobile marketing growth
Gossip news, social networking and messaging are the most common PC Internet activities in
China. Mobile internet usage behavior is more or less the same, but content aggregation,
personalization, user experience and stability would be some improvements coming with the
next step.
Smartphone & OS-driven trends Location services as a driver
Mobile App Over 30 app stores and thousands of mobile Research estimates that 50% of total
Consumption app developers in China developing apps for LBS revenue will come from
Explodes the fast growing smart phone segment location based search advertising.
Renren e.g. just launched a mobile
In-App Ads In-app ads, especially HTML5-enabled check-in feature, planning to
enable ones, bring engaging brand and interaction monetize its mobile traffic through
Interaction experience.
mobile advertising and location-
Tablet Adv. Effective media channel to reach tech savvy based services (LBS), such as
brings new consumers, using theirs tablets for discount information from nearby
Audience casual, leisurely exploration. merchants.
Mobile Marketing will see strong growth in Asia, driven by new device
types, HTML5 and the app environment.

16. SEGMENTS
China is becoming a very popular mobile gaming market.
The Ambitious China strategy of Rovio Online Gaming Market Size
“ We are very serious about
China. We want to be the
leading entertainment
brand. $5 bln $4.7 bln $1.5 bln
“ Consumers are more quality
focused nowadays, not like 10
years ago where ‘everything
While looking for partnerships with Chinese sold’.
companies and distributors, Rovio currently - James Gwertzman, Popcap Games
sets up its first office outside of Finland for
game development in China.
The ambitious goal of the Angry Birds developers are 100 million downloads for 2011 in
China. As a next step, Rovio plans to become one of the leading entertainment brands in
China, naming Disney as one of it’s main competitors.
Game development requires creativity and localization.
Game development strategy Localization
 Be inspired by other games, but innovate too. Social games can be
 Prototype your ideas. accepted by users all
 Add fun, remove frustration. over the world. The key is
 Don’t be afraid to be creative. the localization of the product.
 Don’t worry about the name. Rekoo CEO, Liu Yong
 Share creative ownership with the team.
 Test early, test often. Encourage feedback. In mobile internet market, we
 Prevent players from making bad choices. need to consider
 Measure. handset, operator, billing
 Take time to polish. system, users behavior, more
 Have fun!! complicated than traditional
 Adapt carefully to other devices internet. Localization of product is
a key. In addition, finding good
local partners is also important.
Zynga China GM, Andy Tian
The strong user base brings many global mobile gaming companies to China to
try their luck, which strengthens the market.

17. SEGMENTS
Strong growth and technology trends show the industry’s interest.
With more mobile commerce services that provide
value such as location based offers or discounts
combined with the rise of smartphone, a boom in
m-commerce might be near. China had a 2.6 billion
RMB mobile commerce transaction value in 2010
and a YoY growth of 370%.
Mobile payment and m-commerce companies may
become the biggest retail operators in the world.
Until then it is inevitable that key players have to
open up their platform for aggregators to help Mobile payment growth will be driven in
bring in the necessary deals. the short term by services launched by
mobile network operators. China is
 20.2% mobile internet users indicate they have expected to be the leading country, with
placed an order through mobile. a mobile payment growth of 48% YoY to
 10.6% use mobile banking services 410 mln users by 2013. Another driver
 7.2% users tried mobile payment. are integrated NFC chips in
handsets, like Google’s Nexus S. Recent
market forecasts suggests a rapid
adoption of NFC services over the next 3
years, with almost 300 million NFC
capable smartphones (20% adoption
rate) by 2014.
Biggest obstacle: user acceptance.
Mobile commerce depends traditional internet VANCL started trying mobile
on how creative the services. commerce in January 2011, and
industry players and The company Innovation was surprised to see the high
entrepreneurs are. In this Works has a fluctuation of potential. They did not have
respect, user experience 40 people in 6 months in problem of payment as people
and design have its user experience paid on delivery.
increasingly become an department. A detail may
important factor: Mobile decide if users’ stay or  In April, 6000 order forms
internet companies need leave. per day, 500,000 RMB sales
to pay more attention on per day, or 3% total daily
user experience than sales
internet companies, as the  Most users are coming from
mobile phone is so small Symbian. iOS is
that a tiny inconvenience second, followed by
for the user can be much Android.
more serious than similar
M-Commerce depends on a not yet standardized mobile payment infrastructure
and a well thought-through user experience.

18. SEGMENTS
Open source leverages services.
“ Android is one of
the most successful
acquisitions Google
has made so far
Mobile devices are becoming smaller and also
increasing in mobility. For Tencent Senior
Director of Wireless R&D, software and hardware
integration between companies is an important
- Ming Guang Yong, Google factor to make ‘2.0 users needs’ a reality. It
requires an open source mobile platform to allow
leverage on public, open technology. (Tencent
e.g. provides an open source mobile platform
Feature phones dominate China until 2013
supporting flash and LBS.)
Smartphone Feature Phone
百万
350
300
Chinese search interest in mobile platforms
250 (Baidu)
200
150
21.6% Symbian
100
Android
50
0 iOS
8.7% WinMo
56.8%
6.7% BlackBerry
Android takes market share from MTK chip phones
Other (Proprietary)
2010 2011 (est)
百万
1.8%
12 4.4%
10
8 Feature phones will slowly become less
6 important in China, with smartphone sales
4 surpassing feature phones in 2013. (source:
2
DDCI). Despite Nokia being a clear leader in the
0
handset market, Android is gaining market
share and is one of the favorites of Chinese
users.
Partnerships with local mobile service providers will have influence.
How to choose the right platform and partner
 Create a win-win situation for both parties. Winning together
would keep partnership strong.
 Speed is essential to be always ahead in the mobile industry.
 Open source platform to ensure users have the best user
experience based on collective wisdom from the developers.
(Shaodong Zhen, of Nokia emphasized that their focus on user
experience is the very core of Tencent-Nokia’s success.)
Reasons for the partnership of Tencent with Symbian
 High market penetration in China (Nokia’s feature phones are widely used in China)
 Strong communication and synergy in expertise and resources between both companies.
The Chinese market is still characterized by feature phones but will Feature
phones continue to become less important to the world

19. Opportunities
China Mobile Internet - a bubble?
How to start you own biz.
New

20. OPPORTUNITIES
There are heavy investments in the Chinese market.
Very high growth rates are fundamentally
driving a lot of the businesses, with an
enormous hunger for investments in
mobile internet business from leading
institutional investors in the U.S. and
“ China now feels like
Silicon Valley 1999. It
has a great naivety
but also a lot of
energy.
elsewhere.
Comparison: Investment in Chinese Mobile Internet Industry
(Source: zdbchina.com)
Fund growth and foreign investment in China
Biggest funds focused on mobile internet
 The9 - Fund9, 100 million USD, Dec. 2010
 NetDragon - mFund, 50 million USD, Nov. 2010
 Shanda Wireless - JoyFund, Jan. 2011, only android
 Gree, Tencent, KDDI, DCM - A-Fund, 100 million USD, Apr 2011, only Android
 Lenovo - LeFund, 100 million RMB, Nov. 2010
Many of the issues seen in US in 2000 currently appear in China: a wave of IPOs, uncertain
business models and a hard fight over the user-base. Western companies search for their part
and try to establish themselves in China. Rovio sets up an office this year in China, the 1st office
outside Finland. Gree is to set up an office this year in Beijing as well. At the same time, big
Chinese companies like SOHU or Baidu could afford high salaries but have problems finding good
staff. Many people at the moment prefer to create their own ventures, as this the best moment
for raising money from VCs, although investments in key leaders in the sector – like Baidu or
Netease – could be safer.
“ If you want to go for an IPO,
you have to brush up your English.
- Michael Song, SkyMOBI
A rising number of mobile Internet funds and foreign companies drive the
market.

21. OPPORTUNITIES
Players vs. newcomers.
People realize the high potential of
mobile Internet business. But
taking the opportunity is hard for
newcomers due the existent, big
players. The result may be that
entrepreneurs start, but are soon
substituted by services of
established companies, or might
just be bought to become an
advanced research for the big Where are the opportunities for the newcomers?
ones. We can consider this question from what users do with
their mobile:
 Information services
 Entertainment : game, music, video, etc.
 Practical usage in life and business: the combination
of mobile and daily life, the combination of mobile
and business/commerce
How to find VCs
Founders should network more often – meeting people, building the network. To get the
investors’ attention by knowing their friends and to have someone they know to
recommend.
How to pitch your business: practice and refine your ideas
Experience: the experience of the start-up
team is what investors value a lot.
People, people, people. The team needs
to know how to execute at the right
timing.
Communication: Communicating the vision of a
start-up is important because investors have to
be able to “see” your vision to be able to invest.
Goal: don’t think about exit or
valuation, but about building the
company. Scrap the market analysis slides
and go straight to the main points: do the
foundation work first

22. GMIC 2012
The annual Global Mobile Internet Conference is the leading
mobile internet conference in Asia. Organized and hosted by
the Great Wall Club, attracts the newly emerging forces and
industry elites from around the globe. The Great Wall Club, the
leading CEO club of the global mobile Internet industry.
GMIC started in 2009 with only 300 attendees, but the last edition in 2011 was attended by a total
of over 3200 people, and featured 100+ speakers from over 25 countries.
The GMIC 2012 will again take place in the China National Convention Center in April 2012.
Connect Connect with prominent executives worldwide and
find your strategic partners & clients in Asia.
Learn Learn exclusive insights and innovations from the
industry cutting-edge leaders and create your own
opportunities for advancement.
Promote Market your brand & product via multiple channels
and access large media conglomerates from around
the globe.
>> http://gmic.greatwallclub.com
Stay tuned…
…we will continually update the details of the Global Mobile Internet Conference 2012 on our website!

23. ABOUT US
The Great Wall Club (GWC) is a CEO member-based company focused on the rapidly
growing mobile internet market. GWC seeks to develop a more innovative and
competitive landscape in the mobile internet industry through events, executive
trips, reports, research & consulting and investment.
BO YIQUN | CEO OF GWC CHINA, CO-FOUNDER OF THE GWC GROUP
 Main host of Global Mobile Internet Conference 2011, annual event of GWC and
the #1 mobile Internet conference in Asia. Now leading GWC China office.
 10+ years experience in ICT industry. Prior to joining GWC, he was Consulting &
Research director at Plus Eight Star, focused on Internet & Mobile innovation in
China, Japan and Korea.
 The clients he had served include MIH, Mitsui Global Strategic Studies
Institute, Bouygues Telecom, Mobilkom, SK Telecom, Adidas, etc.
 MBA from Université Paris I, he speaks Chinese, English and French.
yiqun@greatwallclub.com
ARNDT FOCKE | SENIOR RESEARCH & CONSULTING MANAGER
 Arndt Focke is in charge of research and consulting services at GWC.
 Experience in ICT industry since 2005, worked in R&D for Deutsche Telekom
Laboratories and Fraunhofer Institute for Open Communication Systems.
 In China since 2007, performing research on innovation in Chinese ICT
companies, also worked for Daimler Northeast Asia in Beijing.
 German degree (Dipl.-Ing.) in Business Administration and Engineering (ICT)
from Berlin Institute of Technology. He speaks fluent German, English, and
Chinese.
arndt@greatwallclub.com
SHAWN MICHAEL CUI | STRAT. MARKETING & CONSULTING MANAGER
 Shawn Michael Cui is in charge of strategic marketing and consulting services at
GWC.
 5+ years experience in strategic marketing and cross-cultural project
management, worked with Nokia, Plam and HP on marketing consulting
service.
 Former entrepreneur (2 years), a keen belief and enthusiasm in startups, social
media and developer ecosystem.
 MA in Business Leadership (Strategic Leadership) from Trinity Western
University, Canada. He speaks fluent English and Chinese.
shawn@greatwallclub.com
HTTP://WWW.GREATWALLCLUB.COM HTTP://WWW.MOBISIGHTS.COM
Yingu Mansion, Office #901 info@greatwallclub.com
#9 North 4th Ring West Road
Haidian District Tel: +86 10 8252 5377
Beijing, China, 100190 Fax: +86 10 8252 5217