SlideShare uma empresa Scribd logo

Best Practices for Using Free Social Media Tools to Engage Audiences

•
•
G
Great Start Collaborative
Tecnologia
1 de 15
Baixar para ler offline
Technology & Social Media Free or Low Cost Tools Best Practices Amy Hess, Sommer Poquette and Amy Coulter
Today we will talk… •What, Why and Is it For You? •Twitter Best Practices, Examples, Tips and Tools. • Facebook Fan Pages Vs. Causes and Personal Pages. •Examples of Non-Profits using Social Media. •Determine your ROI for social media, realistically. •Free online tools and resources.
Contributing Share Listen What?
The Stats… -1,111,991,000 – number of Tweets to date. -3,000,000 – number of Tweets/day(March 2008) (from TechCrunch) -200,000,000 – number of active users -100,000,000 - number of users who log on to Facebook at least once each day -133,000,000 – number of blogs indexed by Technorati since 2002 -70,000,000 – number of total videos on YouTube (March 2008 Deepening the Engagement. Reaching New People in a New Way = Embracing Social Change. WHY? Source: Future Buzz
• Follow those Listen and Learn • RT Don’t Just Broadcast related to you. • Reply • Search key • #FF word on • Link Love Twitter. • Evaluate other Non-Profits and Organizations. Twitter Best Practice
YES No  Okay with  You do not like candid transparency. feedback.  Understand or are  Does not want to invest willing to understand in the time. It might be the value. free but it takes TIME.  Will listen and learn.  You only want to  Can give up control. promote your cause.  Will invest in the  Don’t believe in social time. media etiquette. Is it for you?
Link Love Replying To Being Replied To Conversation Listen, Share, Reply and Converse
Twitter Tricks and Tools
Facebook IS Fans Matter Communicate Not Twitter • Optimize • Do not cross • Welcome your post all of New Fans via settings. the time. a landing Allow for • Recognize page. fans to leave you probably • Social Media comments, have Policy. post pictures separate • Ask and videos. audiences. questions • Promote your and be Fan Page on interesting. other properties. Facebook Fan Page
Post Content Daily Use your own Photo and Share Content for personal pages. Daily (drip marketing). Share Inspirational Use your logo for Fan Thoughts. page and groups. Utilize Events, Messages to Fans and Group Members. Facebook Tips and Tools
BEGIN WITH THOUGHT PROVOKING WORDS LIKE… I WAS THINKING, CAN YOU IMAGINE, I AM HOPEFUL OR DID YOU KNOW? Helpful Way to Start and End the CONVERSATION
Metrics Plan Time ROI
Helpful Tools
• http://www.mnaonline.org/conferences.asp • http://www.hubspot.com/marketing-webinars • http://www.wildapricot.com/blogs/newsblog/archive/2010/04/01/30-free- webinars-for-nonprofits-april-2010.aspx • http://www.nonprofitmarketingguide.com/resources/live-webinars Trainings • http://www.diosacommunications.com/services/webinars.htm • http://www.mnaonline.org • http://www.chrisbroagan.com/define-a-social-media-system-for-yourself • http://www.frogloop.com/care2-case-studies Websites • http://www.shareyourstory.com • http://www.sierraclub.org/welcome • http://www.healthychild.org Examples Helpful Links and Resources
Sommer Poquette @greatstart Greatstartforkids.com greatstartforkids@gmail.com Amy Hesse @kidsgreatstart Kidsgreatstart.org hessea@coorisd.k12.mi.us Connect With Us

Recomendados

Social Media for Artists
Social Media for ArtistsSocial Media for Artists
Social Media for ArtistsSusan Tenby
 
UC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignUC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignGizmogirlsf
 
Social Media and your Fundraising Program
Social Media and your Fundraising ProgramSocial Media and your Fundraising Program
Social Media and your Fundraising ProgramSusan Tenby
 
Twitter compasspoint
Twitter compasspointTwitter compasspoint
Twitter compasspointSusan Tenby
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares FundSusan Tenby
 
Turning your online community into a dense social network
Turning your online community into a dense social networkTurning your online community into a dense social network
Turning your online community into a dense social networkSusan Tenby
 
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your VisibilityUsing Social Media to Raise Your Visibility
Using Social Media to Raise Your VisibilityPeter Kuo
 
Twitter tips
Twitter tipsTwitter tips
Twitter tipsLizzie Jespersen
 

Recomendados

Social Media for Artists
Social Media for ArtistsSocial Media for Artists
Social Media for ArtistsSusan Tenby
 
UC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignUC Davis Susan Abplanalp Design
UC Davis Susan Abplanalp DesignGizmogirlsf
 
Social Media and your Fundraising Program
Social Media and your Fundraising ProgramSocial Media and your Fundraising Program
Social Media and your Fundraising ProgramSusan Tenby
 
Twitter compasspoint
Twitter compasspointTwitter compasspoint
Twitter compasspointSusan Tenby
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares FundSusan Tenby
 
Turning your online community into a dense social network
Turning your online community into a dense social networkTurning your online community into a dense social network
Turning your online community into a dense social networkSusan Tenby
 
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your VisibilityUsing Social Media to Raise Your Visibility
Using Social Media to Raise Your VisibilityPeter Kuo
 
Twitter tips
Twitter tipsTwitter tips
Twitter tipsLizzie Jespersen
 
Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsBruce Floyd
 
Social Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step PlanSocial Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step PlanKaren Kefauver
 
Pa network community manager
Pa network community managerPa network community manager
Pa network community managerSusan Tenby
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSusan Tenby
 
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSocial Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSusan Tenby
 
Social Crush: Social Media Case Study
Social Crush: Social Media Case StudySocial Crush: Social Media Case Study
Social Crush: Social Media Case StudyBrett McCoy
 
Mpi TechCon: Event Promotion
Mpi TechCon: Event PromotionMpi TechCon: Event Promotion
Mpi TechCon: Event PromotionOrbit Media Studios
 
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Orbit Media Studios
 
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)WP Web Wizards
 
Social Media Goals, Team and Tools
Social Media Goals, Team and ToolsSocial Media Goals, Team and Tools
Social Media Goals, Team and ToolsLightBox Collaborative
 
Saanich Parks & Recreation, Dec 8, 2011
Saanich Parks & Recreation, Dec 8, 2011Saanich Parks & Recreation, Dec 8, 2011
Saanich Parks & Recreation, Dec 8, 2011BWEST Interactive
 
Beginning social media
Beginning social mediaBeginning social media
Beginning social mediaSarahDayOwen
 
Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSusby Digital
 
Socia media workshop
Socia media workshopSocia media workshop
Socia media workshopdaniellefriel77
 
"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessBeyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessRhonda Hurwitz
 
Twitter & Instagram 101
Twitter & Instagram 101 Twitter & Instagram 101
Twitter & Instagram 101 Hilary Kemptner
 
"Science of Social Media"
"Science of Social Media""Science of Social Media"
"Science of Social Media"Rhonda Hurwitz
 
What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?Sherry Nouraini, PhD
 
Social Media for Nonprofit Success
Social Media for Nonprofit SuccessSocial Media for Nonprofit Success
Social Media for Nonprofit SuccessPamela Anderson
 
Chapter 11
Chapter 11Chapter 11
Chapter 11Los Angeles Southwest
 
Char-Em Great Start Collaborative Pizza Box Presentation
Char-Em Great Start Collaborative Pizza Box PresentationChar-Em Great Start Collaborative Pizza Box Presentation
Char-Em Great Start Collaborative Pizza Box PresentationGreat Start Collaborative
 

Mais conteúdo relacionado

Mais procurados

Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsBruce Floyd
 
Social Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step PlanSocial Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step PlanKaren Kefauver
 
Pa network community manager
Pa network community managerPa network community manager
Pa network community managerSusan Tenby
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSusan Tenby
 
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSocial Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSusan Tenby
 
Social Crush: Social Media Case Study
Social Crush: Social Media Case StudySocial Crush: Social Media Case Study
Social Crush: Social Media Case StudyBrett McCoy
 
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Orbit Media Studios
 
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)WP Web Wizards
 
Saanich Parks & Recreation, Dec 8, 2011
Saanich Parks & Recreation, Dec 8, 2011Saanich Parks & Recreation, Dec 8, 2011
Saanich Parks & Recreation, Dec 8, 2011BWEST Interactive
 
Beginning social media
Beginning social mediaBeginning social media
Beginning social mediaSarahDayOwen
 
Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSusby Digital
 
"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessBeyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessRhonda Hurwitz
 
Twitter & Instagram 101
Twitter & Instagram 101 Twitter & Instagram 101
Twitter & Instagram 101 Hilary Kemptner
 
"Science of Social Media"
"Science of Social Media""Science of Social Media"
"Science of Social Media"Rhonda Hurwitz
 
What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?Sherry Nouraini, PhD
 
Social Media for Nonprofit Success
Social Media for Nonprofit SuccessSocial Media for Nonprofit Success
Social Media for Nonprofit SuccessPamela Anderson
 

Mais procurados (20)

Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media Tips
 
Social Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step PlanSocial Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step Plan
 
Pa network community manager
Pa network community managerPa network community manager
Pa network community manager
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for Nonprofits
 
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSocial Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid them
 
Social Crush: Social Media Case Study
Social Crush: Social Media Case StudySocial Crush: Social Media Case Study
Social Crush: Social Media Case Study
 
Mpi TechCon: Event Promotion
Mpi TechCon: Event PromotionMpi TechCon: Event Promotion
Mpi TechCon: Event Promotion
 
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
Content Jam 2015: How to Start (and maintain!) a Blog That Doesn't Stink by K...
 
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
Be The Talk Of The Town: Event Promotion Done Right (From Social Media Camp SD)
 
Social Media Goals, Team and Tools
Social Media Goals, Team and ToolsSocial Media Goals, Team and Tools
Social Media Goals, Team and Tools
 
Saanich Parks & Recreation, Dec 8, 2011
Saanich Parks & Recreation, Dec 8, 2011Saanich Parks & Recreation, Dec 8, 2011
Saanich Parks & Recreation, Dec 8, 2011
 
Beginning social media
Beginning social mediaBeginning social media
Beginning social media
 
Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010b
 
Socia media workshop
Socia media workshopSocia media workshop
Socia media workshop
 
"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA"Brand of You in the Digital Age" - MNAMA+MIMA
"Brand of You in the Digital Age" - MNAMA+MIMA
 
Beyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your BusinessBeyond Social Media: Using Online Marketing to Build Your Business
Beyond Social Media: Using Online Marketing to Build Your Business
 
Twitter & Instagram 101
Twitter & Instagram 101 Twitter & Instagram 101
Twitter & Instagram 101
 
"Science of Social Media"
"Science of Social Media""Science of Social Media"
"Science of Social Media"
 
What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?What does it take to gain value from the time you spend on Linkedin?
What does it take to gain value from the time you spend on Linkedin?
 
Social Media for Nonprofit Success
Social Media for Nonprofit SuccessSocial Media for Nonprofit Success
Social Media for Nonprofit Success
 

Destaque

Char-Em Great Start Collaborative Pizza Box Presentation
Char-Em Great Start Collaborative Pizza Box PresentationChar-Em Great Start Collaborative Pizza Box Presentation
Char-Em Great Start Collaborative Pizza Box PresentationGreat Start Collaborative
 
Two In One
Two In OneTwo In One
Two In OneDepEd
 

Destaque (7)

Chapter 11
Chapter 11Chapter 11
Chapter 11
 
Char-Em Great Start Collaborative Pizza Box Presentation
Char-Em Great Start Collaborative Pizza Box PresentationChar-Em Great Start Collaborative Pizza Box Presentation
Char-Em Great Start Collaborative Pizza Box Presentation
 
Community Report On Children 5 17 07
Community Report On Children 5 17 07Community Report On Children 5 17 07
Community Report On Children 5 17 07
 
Great Start & Brain Development
Great Start & Brain DevelopmentGreat Start & Brain Development
Great Start & Brain Development
 
Berger Ls 7e Ch 8
Berger Ls 7e Ch 8Berger Ls 7e Ch 8
Berger Ls 7e Ch 8
 
Two In One
Two In OneTwo In One
Two In One
 
Psychology Pretest Chapter 7&11
Psychology Pretest Chapter 7&11Psychology Pretest Chapter 7&11
Psychology Pretest Chapter 7&11
 

Semelhante a Best Practices for Using Free Social Media Tools to Engage Audiences

Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaCosmic
 
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Social Media Listening and Curation: Amplifying Your Message, Finding your C...Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Social Media Listening and Curation: Amplifying Your Message, Finding your C...Susan Tenby
 
Meaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMeaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMythology LLC
 
Advanced Social Media by LightBox Collaborative
Advanced Social Media by LightBox CollaborativeAdvanced Social Media by LightBox Collaborative
Advanced Social Media by LightBox Collaborativepcgak
 
Understanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsUnderstanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsLinda Davis in Ledyard CT
 
How your organisation can make 140 characters work for you
How your organisation can make 140 characters work for youHow your organisation can make 140 characters work for you
How your organisation can make 140 characters work for youMarc Bowker
 
Social Media for Professional Speakers
Social Media for Professional SpeakersSocial Media for Professional Speakers
Social Media for Professional SpeakersSarah J Storer
 
Twitter 201: So you can tweet; now what? From Social media summit, Hawaii
Twitter 201: So you can tweet; now what? From Social media summit, HawaiiTwitter 201: So you can tweet; now what? From Social media summit, Hawaii
Twitter 201: So you can tweet; now what? From Social media summit, HawaiiSusan Tenby
 
Social media networking
Social media networkingSocial media networking
Social media networkingMedia Barker
 
Hands-On Social Media Class 3
Hands-On Social Media Class 3Hands-On Social Media Class 3
Hands-On Social Media Class 3ParasolCC
 
Social Media Bootcamp 2013 - Session 1
Social Media Bootcamp 2013 - Session 1Social Media Bootcamp 2013 - Session 1
Social Media Bootcamp 2013 - Session 1Marissa Wasseluk
 
Social Media 101 for Non-Profits
Social Media 101 for Non-ProfitsSocial Media 101 for Non-Profits
Social Media 101 for Non-ProfitsJeannine Kennedy
 
5 - 6 Wicked SEO Secrets For World Domination
5 - 6 Wicked SEO Secrets For World Domination5 - 6 Wicked SEO Secrets For World Domination
5 - 6 Wicked SEO Secrets For World DominationDana Shaut
 
Twitter 101: How to Humanize Your Tweets in 2017
Twitter 101: How to Humanize Your Tweets in 2017 Twitter 101: How to Humanize Your Tweets in 2017
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
 
Social Media 101 for Artists and Musicians
Social Media 101 for Artists and MusiciansSocial Media 101 for Artists and Musicians
Social Media 101 for Artists and MusiciansKatt Stearns
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]CanadaHelps / MyCharityConnects
 
Social Media Best Practices for Non Profits
Social Media Best Practices for Non ProfitsSocial Media Best Practices for Non Profits
Social Media Best Practices for Non Profitsfelicelam
 
Fearless engagement the next level of facebook marketing
Fearless engagement the next level of facebook marketingFearless engagement the next level of facebook marketing
Fearless engagement the next level of facebook marketingTerry Eccles-Pettet
 

Semelhante a Best Practices for Using Free Social Media Tools to Engage Audiences (20)

Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Social Media Listening and Curation: Amplifying Your Message, Finding your C...Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
 
Meaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLCMeaningful Social Media by Mythology LLC
Meaningful Social Media by Mythology LLC
 
Advanced Social Media by LightBox Collaborative
Advanced Social Media by LightBox CollaborativeAdvanced Social Media by LightBox Collaborative
Advanced Social Media by LightBox Collaborative
 
Understanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsUnderstanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of Realtors
 
How your organisation can make 140 characters work for you
How your organisation can make 140 characters work for youHow your organisation can make 140 characters work for you
How your organisation can make 140 characters work for you
 
Social Media for Professional Speakers
Social Media for Professional SpeakersSocial Media for Professional Speakers
Social Media for Professional Speakers
 
Office hours 08 11 15 - Social Media for your DV org
Office hours 08 11 15 - Social Media for your DV orgOffice hours 08 11 15 - Social Media for your DV org
Office hours 08 11 15 - Social Media for your DV org
 
Twitter 201: So you can tweet; now what? From Social media summit, Hawaii
Twitter 201: So you can tweet; now what? From Social media summit, HawaiiTwitter 201: So you can tweet; now what? From Social media summit, Hawaii
Twitter 201: So you can tweet; now what? From Social media summit, Hawaii
 
Social media networking
Social media networkingSocial media networking
Social media networking
 
Hands-On Social Media Class 3
Hands-On Social Media Class 3Hands-On Social Media Class 3
Hands-On Social Media Class 3
 
Social Media Bootcamp 2013 - Session 1
Social Media Bootcamp 2013 - Session 1Social Media Bootcamp 2013 - Session 1
Social Media Bootcamp 2013 - Session 1
 
Social Media in Short- January 2014
Social Media in Short- January 2014Social Media in Short- January 2014
Social Media in Short- January 2014
 
Social Media 101 for Non-Profits
Social Media 101 for Non-ProfitsSocial Media 101 for Non-Profits
Social Media 101 for Non-Profits
 
5 - 6 Wicked SEO Secrets For World Domination
5 - 6 Wicked SEO Secrets For World Domination5 - 6 Wicked SEO Secrets For World Domination
5 - 6 Wicked SEO Secrets For World Domination
 
Twitter 101: How to Humanize Your Tweets in 2017
Twitter 101: How to Humanize Your Tweets in 2017 Twitter 101: How to Humanize Your Tweets in 2017
Twitter 101: How to Humanize Your Tweets in 2017
 
Social Media 101 for Artists and Musicians
Social Media 101 for Artists and MusiciansSocial Media 101 for Artists and Musicians
Social Media 101 for Artists and Musicians
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
Social Media Best Practices for Non Profits
Social Media Best Practices for Non ProfitsSocial Media Best Practices for Non Profits
Social Media Best Practices for Non Profits
 
Fearless engagement the next level of facebook marketing
Fearless engagement the next level of facebook marketingFearless engagement the next level of facebook marketing
Fearless engagement the next level of facebook marketing
 

Último

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 

Último (20)

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 

Best Practices for Using Free Social Media Tools to Engage Audiences

  • 1. Technology & Social Media Free or Low Cost Tools Best Practices Amy Hess, Sommer Poquette and Amy Coulter
  • 2. Today we will talk… •What, Why and Is it For You? •Twitter Best Practices, Examples, Tips and Tools. • Facebook Fan Pages Vs. Causes and Personal Pages. •Examples of Non-Profits using Social Media. •Determine your ROI for social media, realistically. •Free online tools and resources.
  • 3. Contributing Share Listen What?
  • 4. The Stats… -1,111,991,000 – number of Tweets to date. -3,000,000 – number of Tweets/day(March 2008) (from TechCrunch) -200,000,000 – number of active users -100,000,000 - number of users who log on to Facebook at least once each day -133,000,000 – number of blogs indexed by Technorati since 2002 -70,000,000 – number of total videos on YouTube (March 2008 Deepening the Engagement. Reaching New People in a New Way = Embracing Social Change. WHY? Source: Future Buzz
  • 5. • Follow those Listen and Learn • RT Don’t Just Broadcast related to you. • Reply • Search key • #FF word on • Link Love Twitter. • Evaluate other Non-Profits and Organizations. Twitter Best Practice
  • 6. YES No  Okay with  You do not like candid transparency. feedback.  Understand or are  Does not want to invest willing to understand in the time. It might be the value. free but it takes TIME.  Will listen and learn.  You only want to  Can give up control. promote your cause.  Will invest in the  Don’t believe in social time. media etiquette. Is it for you?
  • 7. Link Love Replying To Being Replied To Conversation Listen, Share, Reply and Converse
  • 9. Facebook IS Fans Matter Communicate Not Twitter • Optimize • Do not cross • Welcome your post all of New Fans via settings. the time. a landing Allow for • Recognize page. fans to leave you probably • Social Media comments, have Policy. post pictures separate • Ask and videos. audiences. questions • Promote your and be Fan Page on interesting. other properties. Facebook Fan Page
  • 10. Post Content Daily Use your own Photo and Share Content for personal pages. Daily (drip marketing). Share Inspirational Use your logo for Fan Thoughts. page and groups. Utilize Events, Messages to Fans and Group Members. Facebook Tips and Tools
  • 11. BEGIN WITH THOUGHT PROVOKING WORDS LIKE… I WAS THINKING, CAN YOU IMAGINE, I AM HOPEFUL OR DID YOU KNOW? Helpful Way to Start and End the CONVERSATION
  • 12. Metrics Plan Time ROI
  • 14. • http://www.mnaonline.org/conferences.asp • http://www.hubspot.com/marketing-webinars • http://www.wildapricot.com/blogs/newsblog/archive/2010/04/01/30-free- webinars-for-nonprofits-april-2010.aspx • http://www.nonprofitmarketingguide.com/resources/live-webinars Trainings • http://www.diosacommunications.com/services/webinars.htm • http://www.mnaonline.org • http://www.chrisbroagan.com/define-a-social-media-system-for-yourself • http://www.frogloop.com/care2-case-studies Websites • http://www.shareyourstory.com • http://www.sierraclub.org/welcome • http://www.healthychild.org Examples Helpful Links and Resources
  • 15. Sommer Poquette @greatstart Greatstartforkids.com greatstartforkids@gmail.com Amy Hesse @kidsgreatstart Kidsgreatstart.org hessea@coorisd.k12.mi.us Connect With Us