At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

1. The web The opportunity of a 1000 lifetimes

2. Websites Copyright Great Marketing Works 2009 (c)

3. Websites… How many websites in the world? How should a website look? What should it make someone feel? (Discuss) Copyright Great Marketing Works 2009 (c)

6. SEO Copyright Great Marketing Works 2009 (c)

7. SEO Everybody knows what this stands for? Search Engine Optimization This therefore carries for ALL in theory. But each one is also different. Copyright Great Marketing Works 2009 (c)

11. Copyright Great Marketing Works 2009 (c)

12. The principle of the longtail

14. Keywords Never presume: Trichology - 16 a day hair loss – 760 a day Copyright Great Marketing Works 2009 (c)

16. Balding vs hair loss Copyright Great Marketing Works 2009 (c)

17. Keywords Never presume: Who owns the market for your keyword Copyright Great Marketing Works 2009 (c)

19. Keywords Never presume: People can sppell Copyright Great Marketing Works 2009 (c)

24. What about over time? Never presume: Today’s markets will last forever What about in the past? Copyright www.greatmarketingworks.co.uk 2009 ©

26. What about by region and new phrases? What about for financial advice? Copyright www.greatmarketingworks.co.uk 2009 ©

28. What about the trends in just the UK? What about for financial advice? Copyright www.greatmarketingworks.co.uk 2009 ©

30. I know! But this is relevant to all ideas! As it shows you more information in a minute – than we used to get in a year! Copyright www.greatmarketingworks.co.uk 2009 ©

31. Keywords What do we do with them? It’s not just about the stuffing. Copyright Great Marketing Works 2009 (c)

35. Ok I will send you those pages Let’s go through a bit of that if we haven’t heard those terms before. If we have and get it – let’s skip it. Copyright Great Marketing Works 2009 (c)

36. Titles tags

48. Where do they rank in SEO? http://www.emmodels.co.uk/ huge site and shop been going for 4 years. http://www.lmcl.co.uk/ a 4 page site we put up last week Never presume:

50. Where do they rank in SEO? http://www.emmodels.co.uk/ huge site and shop been going for 4 years. http://www.lmcl.co.uk/ a 4 page site put up last week Never presume:

52. Why did we win? The power of SEO With www.lmcl.co.uk we used seo We linked into ourselves, we created alt descriptions, the url’s made sense, we were totally relevant. We did what Google wants. Time to get even more technical.

53. How we did do it? We show you how you can do it. You go into your website and like with a car You look under the bonnet. Go to page rank in the toolbar Don’t have it – get it from Google downloads.

54. There you go:

55. How we did do it? We show you how you can do it. You go into your website and like with a car You look under the bonnet. Go to page rank in the toolbar Then you go to cache snap shot of page and then Full text only.

56. There you go:

57. This shows you WHAT THE GOOGLE BOTS READ. (from our friend’s car site it is.)

60. What do those bots read? WHAT GOOGLE BOTS READ. Is whatever comes first, whatever you put in the most of, and whatever is relevant to the search i.e. the keywords, as well as the links to the page they are reading.

63. What do those bots read? They read keywords. So we had better get good at knowing what good keywords are.

64. Copyright Great Marketing Works 2009 (c)

65. Adwords (PPC) Copyright Great Marketing Works 2009 (c)

66. Exclaimer I love Google for what it has done for marketing and how easy it is to use for small businesses. However there are: Yahoo, MSN and other search engines out there who you can use and the principles are just the same

68. Explanation Throughout this workshop I am going to use a mixture of live demonstrations and case studies from past clients and success stories. These will come from different real companies.

69. PPC adverts: where are they?

70. How Google PPC is so very cost effective compared to TM Number of people to your site for your investment in both time and money

72. PPC adverts The rules: Remember keywords, ad variations and relevance.

74. PPC adverts and how they are made Remember three elements: Budget, location, and monitoring.

78. PPC adverts and how they are made Remember make more than one advert And then monitor the heck out of it.

80. Advanced opt in pages What about if you had four or five different opt in pages, aligned to five different perfected adverts, using keywords from your research. What would happen?

82. PPC adverts and how they are made Monitoring and measuring are the cornerstones to all great marketing.

84. What else could we use to trend watch? And why trend watch in the first place? The difference between ‘ want and need.’ Copyright www.greatmarketingworks.co.uk 2009 ©

86. How are you going to listen? How are you going to spot where your idea might go? How are you going to make your choice? Discuss in your groups. Copyright www.greatmarketingworks.co.uk 2009 ©