Why should only the big companies with the big ideas make the big profits?
How can you have high impact marketing at a low cost?
When could it be better to use your wits rather than just your wallet?
What’s the big idea about "marketing small"? What is Guerrilla marketing?
If you can answer these questions, have a low cost marketing plan which gets you big results and own a business that is makes all the money you want it to – then don’t come to this workshop. You’re already doing Guerrilla marketing.
However, if you are like most business owners with a real passion and drive to achieve, mixed with a knowledge of your product / service with little ‘in the field guerrilla ’ marketing know how, then maybe this has been made especially for you.
2. How to BE GREAT at marketing your business when you start. Ok we only have 55 minutes. So plan is: 7 sections / 7 mins / 3 min QnA. It will NOT work – so we will do as much as we can Copyright www.greatmarketingworks.co.uk (c) 2012
8. Always run my own businesses ideas to make money from the age of 12 Car washing Computers Events Club Promotions Societies Always working in Marketing / PR. Copyright www.greatmarketingworks.co.uk (c) 2012
30. And more... Now we are nationwide. Even more we are now International (Off to Nigeria) I do talks for BIS, private trainings for companies, and mentoring. Have helped over 3000 SME’s so far and plan to help 12,000 before the end of 2012. Copyright www.greatmarketingworks.co.uk (c) 2012
31. Just search for “Dan Sodergren” Copyright www.greatmarketingworks.co.uk (c) 2012
32. Doing talks with people like: “ How can I beat that guy!” Copyright www.greatmarketingworks.co.uk (c) 2012
33. Doing talks with people like: Copyright www.greatmarketingworks.co.uk (c) 2012
34. And Copyright www.greatmarketingworks.co.uk (c) 2012
35. Even advising Ex Dragon’s too Copyright www.greatmarketingworks.co.uk (c) 2012
39. Has everyone got one of these? Copyright www.greatmarketingworks.co.uk (c) 2012
40. Has everyone got one of these? Copyright www.greatmarketingworks.co.uk (c) 2012
41. A question for today is: Who said: Know thyself? The person who said it and the year. Nearest wins….. Something great. Copyright www.greatmarketingworks.co.uk (c) 2012
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43. Put the following 5 animals in the order of your preference. Cow Signifies CAREER Tiger Signifies PRIDE Sheep Signifies LOVE Horse Signifies FAMILY Pig Signifies MONEY Copyright www.greatmarketingworks.co.uk (c) 2012
44.
45. Before you start – BUDGET! The B in Great Marketing Is remembering to BUDGET! Copyright www.greatmarketingworks.co.uk (c) 2012
53. Entrepreneurial Mindset The E in Great Marketing Is Emotions or Entrepreneurs I tweet about this all the time. Go find me on www.twitter.com/ukmarketinghelp Copyright www.greatmarketingworks.co.uk (c) 2012
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56. Guerrilla Marketing The G in Great Marketing Copyright www.greatmarketingworks.co.uk (c) 2012
63. Guerrilla Marketing There are over 100 different guerrilla marketing principles, tactics and strategies. Copyright www.greatmarketingworks.co.uk (c) 2012
81. If we are having to connect with someone many times, we MUST narrow down the number of people. Copyright www.greatmarketingworks.co.uk (c) 2012
82.
83. Have we ran out of time? If not then let’s move on and do more! Copyright www.greatmarketingworks.co.uk (c) 2012
84. Relationship Marketing The R in Great Marketing Copyright www.greatmarketingworks.co.uk (c) 2012
85. Relationship Marketing Not just with your market place, but with your real customers, the press and everyone else. Copyright www.greatmarketingworks.co.uk (c) 2012
86. When you get the right customers Then you can really make a difference. With their “Life Time Value”. Copyright www.greatmarketingworks.co.uk (c) 2012
87. How much is each customer? Copyright www.greatmarketingworks.co.uk (c) 2012
107. Adwords Marketing The A in Great Marketing (otherwise known as PPC) How to use social media etc without being social Copyright www.greatmarketingworks.co.uk (c) 2012
108. A - adwords By this we mean: How are you going to use PPC? Copyright www.greatmarketingworks.co.uk (c) 2012
109. PPC adverts: where are they? Copyright www.greatmarketingworks.co.uk (c) 2012
112. How Google PPC is so very cost effective compared to TM That’s 169 people to your website for around £30. Flyers usually pull in at a rate of 0.1% to 10% depending on a whole host of factors. Copyright www.greatmarketingworks.co.uk (c) 2012
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115. Have we ran out of time? If not then let’s move on and do more! Copyright www.greatmarketingworks.co.uk (c) 2012
116. T – Togetherness By this we mean: How are you going to each other? Copyright www.greatmarketingworks.co.uk (c) 2012
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119. Make the pie bigger Not just your slice of it Copyright www.greatmarketingworks.co.uk (c) 2012
124. So what have we learnt today? B. Budgets. E. Emotions. G. Guerrilla Marketing. R. Relationships and life time value. E. E – marketing: for all your business. A. Adwords: how you can use these. T. Togetherness: concept partnering. Copyright www.greatmarketingworks.co.uk (c) 2012
125. Have we ran out of time? Probably…. Copyright www.greatmarketingworks.co.uk (c) 2012
126. Thanks for listening. And thanks to Post Grad event. Copyright www.greatmarketingworks.co.uk (c) 2012