This keynote outlines the 4 user-centered actions anyone can take to start developing new ways of working in their organization tomorrow. The disruption impacting every industry is clear, but developing new ways of working to navigate change and create new value in your organization isn't. As we share our Ignite practice and #workdifferently with customers they ask us, “how do we develop new ways of working in our organization?” Based on our experience across organizations and collaborating with industry experts we’ve seen what works, and what doesn’t. Changing behaviors is different than learning a technical skill, and requires a user-centered approach.

1. Ignite WORKdifferently
Nina Ziebarth-Pavlovich, Director WORKdifferently
Ignite WORKdifferently:
How to scale new ways of
working in your organization
Homer Ong, Director Ignite

2. Thoughts & Observations
Jumping off points to get the conversation started
Homer Ong
Director, Strategic Innovation, Ignite
Nina Ziebarth-Pavlovich
Director, Ignite WORKdifferently

3. Ignite WORKdifferently
Agenda
New ways of working
Challenges with traditional approaches
4 pillars for user-centered change
Planning your change
Understand a user-centered
approach to changing
working behaviors
Practical next steps to experiment
in your organization
Objectives

4. Ignite WORKdifferently
New ways of working

5. Ignite WORKdifferently
There are many driving forces
exerting pressure on companies
Market
Segments
Switching Costs
Customer Needs
Shifting Customer Behavior
Industry
Competitors
Substitutes
New Entrants
Value Chain
Trends
Technology
Regulatory
Societal
Socioeconomic
BUSINESS
Internal
Inventive
Global
Agile
Collaborative

6. Ignite WORKdifferently
BUSINESS
As an individual, manager or
leader, we all have a need to
change the way we work
Market
Industry
Trends
Internal

7. CCI video —-
VIDEO: Catalyst Program // Center for Care Innovations

8. Ignite WORKdifferently
What did you notice that is different
from “business as usual?”

9. Ignite WORKdifferently
They changed the
way they worked
Engaged in the work, not managing it
Entrepreneurial spirit
Experiment and prototype over talking

10. We all want
new ways of working
for ourselves and our
organizations
It’s challenging to do.

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The mandate

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The evangelist

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The secret ops

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15. Ignite WORKdifferently

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Take a user-centered
approach to changing
the way you work

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A new approach to
changing work practices

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4 pillars for user-centered change
Build a movement to pull people in. Meet people
where they are, and experiment to understand
what works in your organization.
Develop your
trailblazers
Create proof
points
Assemble basic
space and tools
Coach leaders

19. Ignite WORKdifferently
What
Provide simple tools required to
productively collaborate to trailblazers.
Goal
Create an environment to support and
communicate new ways of working
without significant investment.
Assemble basic tools and space

20. Ignite WORKdifferently
Post-its, sharpies,
boards
An unused corner
Muji caddies for
supplies to transport
Assemble basic
tools and space

21. Ignite WORKdifferently
Buy basic supplies
Identify the most
flexible spaces
Let people get
creative
Assemble basic
tools and space
GETTING STARTED

22. Ignite WORKdifferently
Think about a skill you want to
develop in your personal life.
How would you approach learning?

23. Ignite WORKdifferently
Develop your trailblazers
What
Develop core skill set and connections
among a group of individuals who
show propensity for change.
Goal
Start a peer-led movement of
personal behavior change.

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Make 1 commitment
Sticky notes to
collaborate
Mutual support and
accountability
Develop your
trailblazers

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Begin with your own
behavior
Focus on a few
simple techniques
Build a small cohort
Develop your
trailblazers
GETTING STARTED

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What
Scope and run a meaningful project.
Goal
A visible demonstration project
that umpires and informs
practices for your organization.
Create a proof point

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In-patient
preparedness
Part of work and
dedicated time
Sharing to many
groups
Create a proof
point

28. Ignite WORKdifferently
Pick a meaningful,
doable project
Staff it for success
Socialize and
communicate often
Create a proof
point
GETTING STARTED

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How do leaders shut down
exploration and discussion?

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What
Give leadership the language to engage
and articulate new expectations for
how work gets done.
Goal
Enable leaders to communicate
and support teams who are working
differently.
Coach leaders

31. Ignite WORKdifferently
No phones or laptops
Making prototypes
with simple materials
No PowerPoint
Coach leaders

32. Ignite WORKdifferently
Find a curious leader
Involve them in the
journey
Frame interactions
for success
Coach leaders
GETTING STARTED

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AS YOU GET STARTED
Engage people by meeting them where they are
Identify practical applications
Focus on the most accessible techniques
Harness entrepreneurial spirt
Connect trailblazers across groups and orgs
Build peer-to-peer connections
Experiment to understand what works in your organization
Ask questions in a way that encourages learning
Remove roadblocks and sponsor a project
Take a user-centered approach
Develop your
trailblazers
Create proof
points
Assemble basic
space and tools
Coach leaders

34. Ignite WORKdifferently
WORKdifferently provides the knowledge,
skills and structures to work faster, grow
your business and create new value
6 principles to work and
collaborate differently
Downloadable how-to
guides, tools and videos
Instructional articles and
practitioner trainers
Behavioral Methodology
Tools and Resources
Capability Building
Salesforce.com/workdifferently

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