Infuse design thinking and innovation into your day-to-day work. Creating new value and tackling big problems isn’t contingent on a prescribed sequence or linear design process. It’s about maintaining a core set of principles that create the foundation for a flexible, behavioral methodology to tackle any situation. Test and Shape is about repeatedly learning and refining to improve solutions.

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TEST and SHAPE
Repeatedly learning and refining to improve solutions
ignite

2. “Feedback is the breakfast of
champions.”
K E N B L A N C H A R D

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Test and Shape

4. Copyright © 2017 Salesforce 4https://www.entrepreneur.com/article/223692

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1 car
1 notebook
1 set of keys under a doormat

6. Testing leads to
better results, faster

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No solution starts
out perfect

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It’s easier to start small

9. Why don’t we
experiment more
in our work?

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Organizations seldom
encourage experimentation
P E R F E C T
Culture of getting
things perfect
C O M P E T I T I O N
Risk letting others
onto our ideas
R E S O U R C E S
Lack of facility in
doing it quickly,
naturally

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Creating something
new is easier when we
learn along the way
IDENTIFY
UNKNOWNS
Engaging others
surfaces unknowns
and things we didn’t
consider
ADDRESS
ASSUMPTIONS
Predicting people’s
behavior is hard
BUILD
CONVICTION
Learning and insight
helps build
momentum and belief
in ideas

12. + Shape
Use feedback to iterate
and improve ideas
Test
Share ideas to gather feedback
and understand assumptions

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Test and Shape is about
learning and improving,
NOT validating
ACT QUICKLY AND OFTEN
Actively seeking opportunities to
practice and try out a skill or idea
leads to natural experimentation
and improvement.
FROM ‘FAILURE’ TO
LEARNING
Pixar made a cultural shift to
reimagine ‘failure’ and focus on
the growth that comes with
candid feedback
It’s a mindset for how to approach the
ongoing development and refinement
of ideas versus waiting until the end to
either fail or succeed.

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Great execution
Great concept
Poor concept
Poor execution
Understand ideas and
execution separately
We often lump idea and execution together and
view a solution as “complete,” which limits our
ability to understand what is resonating and can
lead to missed opportunities.

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It’s what you didn’t expect,
that’s interesting
ADDRESS ASSUMPTIONS
Predicting people’s behavior is
hard, and often leads to
inaccurate assumptions or
missed opportunities
IDENTIFY UNKNOWNS
You can’t possibly surface or
know all the potential issues up
front; identify unknowns and
develop solid answers to
questions

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Successful businesses continue to learn
Italian themed bistro
focused on coffee beans
Hot or not video site Online book selling
Wine and cheese plates Gaming Digital and streaming
Cloud drive
Fashion

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…without trying on
…without seeing
it in person
Women will rent a dress
for a single occasion…
Have focused learning goals
TIP #1

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Keep prototypes lightweight
Production level should be as low as
possible for what you need to learn.
TIP #2

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Aim to learn
something surprising
We don’t realize our assumptions and are
often blind to information gaps.
TIP #3

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Translate the learning to
refine the idea
What you learned must be interpreted
and used to further develop the ideas.
2121
TIP #4

22. Thank you!
L e a r n m o r e
s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y
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