1. Think (Evaluate)- How successful is my final advert …
1. What does your main image
show?
6. how successful is my
final advert in making it
obvious what is/are the
USP of the my news
programme and why I
think my audience will find
the USP appealing
5. how successful is my final
advert in reflecting/appealing
to my target audience’s profile
and their needs?
4. How successful is
my my page design &
layout?
7. What anchorage did I
use (i.e. slogan) and how
successful do I judge it to
be?
2. What types of camera
shots/framing have you used
and why?
3. What connotations
have I used in my advert
and why?(e.g. use of
colour, props,
background, costume,
lighting, settings, actors
positioning/gestures, font
style etc.
Institutional Values: How
does your advert meet the
criteria for the institution?
e.g. PSB, to inform, educate
and entertain

2. Analyse and Respond (AO2 10 marks)
• Level 6 9–10 marks (Excellent)
• Convincing and effective analyses of media texts and explanation of their pre-production
work. Media terminology is used extensively and effectively. Excellent understanding
of how and why audience will relate to specific parts of their advert. Responses are
cogent and well structured with precise and accurate use of language and arguments
clearly supported by evidence.
• Level 5 7–8 marks (Very Good)
• Good-quality analyses of media texts and explanation of their pre-production work.
They use technical terminology with confidence. A sound understanding of how and
why audience will relate to specific parts of their advert. Points are clearly written
and well-organised with generally accurate use of language and evidence used to
support points.
• Level 4 5–6 marks ( Satisfactory)
• Solid analysis of their advert and explanation of their pre-production work. Sound use
technical terminology. Audiences are briefly mentioned and how they may relate to
specific parts of the advert. Ideas and points mostly well organised with reasonably
(average) accurate use of language and arguments are usually supported by evidence.

3. • Level 3 3–4 marks (reads pretty basic – sometimes ok and sometimes not)
• Candidates show a basic grasp of textual analysis and use technical terminology
occasionally. Some effort is made to discuss how their advert might appeals to a
particular audience. Responses are reasonably well organised and points are
sometimes supported by evidence.
• Level 2 1–2 marks
• A very simple description of advert but no attempt to explain reasons behind it’s
making. Little or no thought given to audience appeal.
• Level 1 0 marks
• No work worth the award of a mark.

4. • 2-3 points that were well made
• 2 points that you thing they could improve on
Draw an arrow where you
think they are on the ladder