1. Product Name
The main reason I have selected the product name “Stripe” is the fact that I
plan for my product to have stripes on it. This name “Streets Stripe” also
contains alliteration, making it more memorable and suggesting
lightheartedness; this alliteration is centered around an “s” sound, a sound that
is often affiliated with speed. Although speed is not the focus of these shoes
are they are leisure wear, it will certainly be taken into account by the
audience.

2. Target Audience
The audience I have chosen to target with my advert is 13 to 19 year old
males. I have chosen this audience because, as I am part of it, I possess a
deeper understanding of the psychology and therefore the needs of its
members than I do of any of of the other audiences available to me. I will be
targeting my audience’s need for affiliation, prominence, attention and ascetic
sensation; these needs are significantly important to myself, my peers and
virtually all members of my audience. Streets is a relatively new brand with
little recognition, I will be using this as a marketing ploy by targeting a need for
autonomy in my audience. Autonomy is something growing in popularity with
an entire sub-culture of “hipsters” having emerged over the past 20 years.
Although the term “hipster” is considered to be derogatory and those involved
in this sub-culture are typically aged from 20 to 30, aspects of it have
permeated throughout all of society, i.e., people tend to trend away from
things that they regard as overly normal or conventional more than they would
have in the past.

3. Slogans
Built for the city
Walk the Walk
Above all else

4. Unique Selling Point
The unique selling point that my advert will convey will be the unique
appearance of my product. Appearances are, as mentioned earlier, important
to my demographic and as Streets will be a very new brand on the market,
appearing unique will be the most effective and the fastest way to build a large
consumer base.

5. Logo Design
Modern,
neutral font.
Logo looks
like the
stripes
found on
streets.
All bold and in
capitals, more
eye catching.

6. Construction & Evaluation

7. Empty Frame Used

8. Gallery Wall Used

9. Original Image of the Shoe

10. Original Formatting

11. Before Shading and
Colour Correction
After Shading and
Colour Correction

12. Final Logo
(on Black
Background)
Road
Stripes: the
inspiration for
my logo

13. Final Image of Shoe Used

14. Final Advert