This is a PowerPoint reproduction of an early AirBnB pitch deck via Business Insider: @http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-deck-2011-9

1. Book rooms with locals Rather
than hotels

2. Problem
Price is an important concern for
customers booking travel online
No easy way exists to book a
room with a local or become a
host
Hotels leave you
disconnected from the city and
its culture

3. A web platform where users can rent out their space to host travelers to:
Save Money
When traveling
Share Culture
Local connection to the city
Make Money
When hosting
Solution

4. Market Validation
630,000 17,000
On temporary housing site
couchsurfing.com
Temporary housing listings on SF &
NYC Craigslist from 07/09 –07/16

5. Market Validation
1.9 Billion+
Trips booked (worldwide)
Total available market
532 M
Budget and online trips
Serviceable available market
10.6 M
Trips w/a b&b
Market share

6. Product
Review listings
Book it!
Search by city
www.Airbnb.com

7. Business Model
We take a 10% commission on each
transaction
Trips w/ab&b Average fee Revenue
$70/night @ 3 nightsShare of Market 2008-2011
10.6M $ 20 $ 200M

8. Market Adoption
Events
Target events monthly
Partnerships
Cheap/alternative
travel
Craigslist
Dual posting feature

9. Competition
Affordable
Expensive
Online TransactionOffline Transaction

10. Competitive Advantages
1st to
Market
Host
Incentive
List Once Ease Of
Use
Profiles Design
& Brand
For
transaction-
based
temporary
housing site
They can
make money
over
couchsurfing
.com
Hosts post one
time vs. daily
on craigslist
Search by
price, location
& check-
in/check-out
dates
Browse host
profiles, and
book in 3 clicks
Memorable
name will
launch at
historic ONDC
to gain share of
mind

11. This is a PowerPoint reproduction of an early AirBnB pitch deck via Business Insider
@http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-
deck-2011-9

12. This Presentation is Redesigned by
Presentation Design Agency
If you like this, Click below for more
www.graphitales.com

13. Credits
Photos - Many thanks to:
Pixabay (CC0 Public Domain License)
Freepik (CC0 Public Domain License)
Pexels (CC0 Public Domain License)