2. WORKSHOP
FOR
START UPS
&
ESTABLISHED BUSINESSES
APRIL 10th 2012

3. WHAT DOES
“GOING GREEN” MEAN?
WHAT IS
SUSTAINABILITY?

4. “Going green” means to pursue
knowledge and practices that can
lead to more environmentally
friendly and ecologically
responsible decisions and
lifestyles, which can help protect
the environment and sustain its
natural resources for current and
future generations.

5. Sustainability is:
"Meeting the needs of the
present generation without
compromising the ability of
future generations to meet
their needs."

6. Sustainability and the Triple Bottom Line
It doesn’t have to be complicated
The Triple Bottom Line is a BALANCE of
Social, Economic and Environmental concerns

7. PEOPLE PLANET & PROFIT
THE TRIPLE BOTTOM LINE

8. BENEFITS OF SUSTAINABILITY
1.Reduce energy, waste, costs.
2.Differentiation for your business and products.
3.Be prepared for future regulations or vendor
requirements.
4.Open new markets and sources of revenue.
5.Attract and retain the best employees. 92% of young job
seekers are more inclined to work for eco-responsible
companies -monster.com survey
6.Improve your image.
7.Provide a higher quality of life.

9. You need a plan.
1.Understand your baseline impact.
2.Define your goals.
3.Find opportunities.
4.Implement strategies.
5.Track your progress and adjust
your efforts

10. Establish Your Baseline
1.Determine what you want to measure.
2.Set some boundaries.
3.Use your utility bills.
4.Understand the significance.

11. Define your goal
1.Examine your impact.
2.Decide what is relevant.
3.Set your vision then work
backwards.
4.Start with simple steps

12. Find Opportunities
1.Start with your goals.
2.Walk your building and look for
waste: water leaks, lights left
on, poor insulation
3.Engage your employees (reward
them for ideas).

13. Implement Strategies
1.Prioritize opportunities: ROI, ease of
implementation, and relationship to
your business
2.Consider the economics.
3.Start with low hanging fruit.
4.Involve your staff and suppliers.
5.Keep a journal of your efforts.

14. Track your progress
1.Set checkup dates.
2.Track your baseline
metrics.
3.Evaluate the effectiveness
of your strategies and adjust.

15. Keys to success
1.If your plan is not financially responsible, it
will not be sustainable.
2.Changes won’t always save money, but change
is easier to justify when it does.
3.Continued progress is the goal -Set
simple, achievable targets to build momentum.
4.Prioritize opportunities in terms of ROI, ease
of implementation, and relationship to your
business.

16. Keys to success –Cont’d
5.Define how you will measure progress and
set checkup dates.
6.Share your results! Transparency is
important.
7.Change isn’t easy. Train your
employees, explain why, and recognize their
efforts!
8.Encouragestaff, don’t police them.
9.Don’t be afraid to fail. Not everything you
try will work.

17. What to measure?
Start with your bills:
Energy, Water, Waste. How much are you
paying each month? Each year? How much
are you paying per gallon? per kWh? Per
trash bin?
•Conduct a lighting census:
How many of each kind of bulb do you
need?

18. What to measure? Cont’d
Walk through your business every hour or two
and mark which empty rooms have lights left on.
These rooms may be good candidates for
occupancy sensors
Look for water leaks: One faucet dripping once
per minute wastes over 2000 gallons a year-over
40 baths! A leaking toilet wastes about 8000
gallons a year
Know your waste: How much recyclable
material is going into the trash

19. Quick Facts-Energy
1.Energy rates are projected to rise an
average of 5-6% per year.
2.Almost half of the average home’s
energy use is for heating.
3.Wasting water wastes energy too.
Water must be pumped to your house
and then gets heated in your heater.

20. Quick Facts-Water
1.The average person in the US uses 80-100
gallons of water per day.
2.The largest household water use is to flush
toilets, followed by showers and baths.
3.Water use consumes energy as well…
American public water supply and treatment
facilities consume about 56 billion kilowatt-
hours per year —enough electricity to power
more than 5 million homes for an entire year.

21. PRIVATE AND GOVERNMENT
AGENCIES ARE AVAILABE
TO ASSIST EXISTING SMALL
BUSINESSES AND START UPS TO
BUILD GREEN AND
SUSTAINABLE BUSINESSES.

22. RESOURCES AVAILABLE TO ASSIST BUSINESSES

23. IF YOU QUALIFY
1. Subsidized Lighting
Upgrade (Approx. 85%)
2.Free energy audits and
highly subsidized
upgrades.
3. Free programmable
thermostat

24. IF YOU QUALIFY
1. Subsidized Energy
Audit
2. Energy Efficiency
Equipment Rebate

25. IF YOU QUALIFY
Energy Efficient
upgrades for
commercial kitchens

26. IF YOU QUALIFY
1. Free water efficiency
assessment
2. Free water
conservation kit

27. IF YOU QUALIFY
Small Business Energy
Savings Program
50-50 Cost Share on Small
Business Energy Audits

28. IF YOU QUALIFY
1. A free on-site energy audit of your
facility’s electric equipment.
2. Lighting upgrades
3. Lighting occupancy sensors
4. Removal and environmentally-
friendly disposal of CFLs and ballasts
from your facility
5. Equipment installation at your
convenience

29. IF YOU QUALIFY
Green Business Loan
Program
Low interest loans for
Energy Efficiency
Upgrades

30. TEN KEYS TO SUCCESS

31. 1. Have a bold vision, but take small steps
2. What gets measured gets managed
3. Leadership from the top
4. Do something --- anything
5. Employees are the best source of sustainable
ideas

32. 6. Consumers won’t accept trade-offs in performance or
value.
7. Find a way to visualize sustainability to make it real.
8. Transparency is essential.
9. Consumer education can play a key role.
10.Tell your story, don’t “Market” it.

33. Q & A

35. 3DJ GREEN AND SUSTAINABILITY SERVICES
M/WBE CERTIFIED
LIVE GREEN: BUILD GREEN: SAVE GREEN