1. SOCIAL MEDIA FOR STARTUPS
PRESENTED BY:
@GRACERODRIGUEZ of
@CULTURE PILOT & @C2CREATE
CULTUREPILOT.COM
FOR:
HOUSTON TECHNOLOGY CENTER
IGNITION 2013

2. SOCIAL MEDIA FOR STARTUPS
* CONNECT
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

3. SOCIAL MEDIA FOR STARTUPS
* CONTENT
* CHANNEL
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

4. SOCIAL MEDIA FOR STARTUPS
* CUSTOMER
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

5. SOCIAL MEDIA FOR STARTUPS
* COMPANY
VALUE
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

6. SOCIAL MEDIA FOR STARTUPS
* COMPANY
VALUES
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

7. SOCIAL MEDIA FOR STARTUPS
* COMPANY
YOU
* CUSTOMER
THEM
* CONTENT
WHAT
* CHANNEL
WHERE
* CONNECT
HOW
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

8. SOCIAL MEDIA FOR STARTUPS
WHO ARE YOU?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

9. SOCIAL MEDIA FOR STARTUPS
WHO ARE YOU?
VISION
VALUES
VALUE
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

10. SOCIAL MEDIA FOR STARTUPS
WHO ARE THEY?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

11. SOCIAL MEDIA FOR STARTUPS
WHO ARE THEY?
ACTIVE +
ABLE =
AUDIENCE
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

12. SOCIAL MEDIA FOR STARTUPS
WHERE ARE
THEY?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

13. SOCIAL MEDIA FOR STARTUPS
HOW WILL YOU
CONNECT?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

14. SOCIAL MEDIA FOR STARTUPS
WHAT'S YOUR
MESSAGE?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

15. SOCIAL MEDIA FOR STARTUPS
YOUR MESSAGE:
THIS IS WHO
WE ARE.
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

16. SOCIAL MEDIA FOR STARTUPS
YOUR MESSAGE:
THIS IS WHO
WE ARE.
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

17. SOCIAL MEDIA FOR STARTUPS
YOUR MESSAGE:
THIS IS WHO
WE ARE.
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

18. SOCIAL MEDIA FOR STARTUPS
YOUR MESSAGE:
ALIGN CONTENT WITH YOUR GOALS.
CUSTOMER:
NEEDS
WANTS
SECURITY
EDUCATION
CONTEXT:
NATIONAL
WEATHER
SOCIAL
ECONOMIC
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

19. SOCIAL MEDIA FOR STARTUPS
MANAGE:
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

20. SOCIAL MEDIA FOR STARTUPS
MONITOR:
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

21. SOCIAL MEDIA FOR STARTUPS
MEASURE:
* ATTENTION
* ACTION
* ADOPTION
* ATTRITION
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

22. SOCIAL MEDIA FOR STARTUPS
MODIFY:
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM

23. SOCIAL MEDIA FOR STARTUPS
MMMKAY?
@GRACERODRIGUEZ | @CULTUREPILOT | CULTUREPILOT.COM