Customer acquisition, commerce, and marketing strategies have come a long way from the simple linear process of awareness about the brand, familiarity, purchase and loyalty to multiple touch points through which you can increase the reach of your product or service. This is a look at the changing world and the processes and strategies that you need to adhere to if you want to grow your business.

1. 1
Linear journeys of commerce…
Awareness Familiarity Consideration Preference Buy Loyalty

2. 2
Seek
Opinions
on
social
View
Product
on a PC
“Like”
product
on
Facebook
Download
app
Website
Watch
video on
tablet
Share link
on
Facebook
Join
Loyalty
Program
Check
Twitter
View
Banner
Ad
Interact
with a
kiosk
Text
picture to
a friend
Add to
Cart
Buy
Out
Of
Home
poster
TV
Ad
Read
Blogs
Read
Ratings
and
Reviews
Interaction
with a sales
associate
Go to
retail
store
Website
have exploded across touch points…

3. 3
Grabon Digital Marketing Strategy

4. 4
Digital Marketing Strategies

5. Game ChangerDifferentiatorsTable stakes
Group Buying
Location Aware
Marketing
Bidding
Personalization
Social Campaigns
Loyalty
Programs
Ratings & Reviews
SEO /SEM
Paid Search
(Desktop ./ Mobile)
Social Media Ads
Email Marketing
Affiliate
Marketing
Display Ads
Social Integration
(Identity)
Owned Media
(Blogs, Video)
Augmented
Reality
Gamification
Search Relevancy &
Ranking
Gaming Ads
Mobile Marketing

6. 6
Key Differentiators

7. 7
Personalization
Driven off customer profile &
demographics
Inspired by her browsing & search
history
What are others redeeming now?
Top Selling Offers in her favorite
brand
Previous redemptions
Real-Time Contextual
Mobile-
Friendly

8. 8
Alternate Selling
Strategies
Group Buying & Bidding
Gamification
Loyalty Programs (Driving User
Registrations)
Top Selling Offers in her favorite
brand
Previous redemptions

9. 9
Location-Aware
Marketing
Hyper-Local Ads
Contextual Coupons
Rewards for visiting a store
Predictive Marketing

10. 10
Social Campaigns
Build Anticipation prior to launch
Promote Active Engagement &
Dialogue
Incentivize through Giveaways
Stream live feeds to website

11. 11
Website Experience
Mobile First Experience (Native
Apps, Responsive Web)
Search Relevancy & Ranking
Make it more social (Ratings,
Reviews, Recommendations)