Personal Branding: The Key to Success

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All rights reserved. Trade marks are property of their respective owners.
Personal Branding: The Key to
Success

Personal Branding: The Key to Success
© Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 2
Many years ago, major
companies realized the
impact brands have on
Customers.
Brands not only define a
company's image, they are
an integral part of boosting
products and revenues.
Note: Image Credit

Today, good branding still provides the same
benefits, but on a larger, global scale. Branding
helps us recognize a company's name by using
an image, color or slogan. We see gold arches
and immediately think McDonald's, we hear
"Just Do It" and think Nike, and in Dubai,
holding up the first three fingers together
symbolized Sheikh Mohamad's way of telling
people "win, victory and love."

Personal Branding
personal branding even more imperative.
Just as companies grow their
brand, employees, executives,
entrepreneurs and
consultants feel the need to
do the same for themselves.
The emergence of new communication tools, and the massive
impact of social media have made personal branding even more
imperative.
Note: Image Credit

Personal branding is primarily intended to allow us to develop
clear communication about our identity, so that we can stand
out from our competitors and peers.
This is an approach that is essential for anyone who wants to
promote their professional project, expertise and develop their
reputation.
We all must find ways to stand out from the crowd. Building
our personal brands will help us leverage our strengths and get
noticed.

Tips for Improving Your Personal Brand
By following some simple steps, you will learn
to know yourself better, and therefore,
better showcase and communicate what
makes you truly unique and marketable.

• Create your personal vision, and list the steps
towards achieving that vision.

• Define your target audience. Knowing the exact
person you're "selling" to makes it easier for you to
communicate your brand message.

• Build your online and offline assets. Online assets
are things like your website and blog, your Twitter
username and your LinkedIn profile. Offline assets
are things like business cards and newsletters.

• Build your brand through outreach. Your website
and blog act as the hub of your personal branding
efforts, but to build your brand and move toward
your professional goals, you need to go where your
target audience is and get their attention.

• Try to get free press coverage. This can be
challenging, but doing things like giving a free
seminar or writing an article for a magazine can
increase your exposure.

• Monitor how your name appears in search rankings
and search engines and always keep your website
and social profiles updated.

• Be yourself, everyone else is taken! Create a list and
prioritize all of the things that make you unique.

Conclusion
It is obvious that good branding is a central piece of a company's
marketing strategy. But, personal branding is just as important and can
sometimes be overlooked.
Identify what differentiates you from the crowd of your competitors
and peers and leverage those things as strengths. If you are a wizard
at financial analysis, an expert public speaker, or an SEO genius,
highlight those skills. Market yourself by amplifying what traits you
possess, what successes you have had and the lessons you have
learned. Be creative, professional and unique.
Define your goals and identify your target audience. Create your brand
based on what you want to accomplish and get your personal brand
noticed. Social media, like Twitter, LinkedIn and Facebook, are
excellent platforms to grow your network and brand.

Further Resources on Global Branding and Translation Services
GPI has provided extensive language translation services across many industries worldwide. In
addition, GPI has developed a user-friendly translation portal that makes it extremely easy for
non-technical users to submit projects for translation.
You will find the links below to some of our services and a blog on global tourism translation
issues highly useful:
Successful Global Marketing and Branding Localization
Global Branding: Translation Tip 3 for Food & Beverage and Hospitality
Personalized User Experience for your Target Markets
Hotel Digital Marketing Efforts for Global Guests
Food and Hospitality Translation Tips
McDonalds Website Translation and Localization (Case Study)
Please feel free to contact GPI at info@globalizationpartners.com with any questions about our
language and technology services. Also let us know if you have any interesting blog topics you
would like us to cover in our future blogs. You may request a complimentary Translation
Quote for your projects as well.

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Personal Branding: The Key to Success

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