Business Etiquette around the World

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Business Etiquette around the
World

Business Etiquette around the World
© Globalization Partners International. All rights reserved.http://blog.globalizationpartners.com/ 2
Globalization is one of the best and
fastest ways of growing your business, but
it comes with certain challenges.

Cultural differences result in different sets of
business etiquette and ethical practices from
country to country.

Respecting and
adopting these
practices can lead
to your business's
success globally.

There is an ongoing debate over whether businesses should adapt to the
local environment or if there should be a standard set of principles for
business etiquette around the world.
Globalization, social media and technology, along with factors like
environmental issues and political conflicts, continue to influence business
trends across the world.

The appropriate etiquette for business varies greatly
from place to place and must be considered before
entering into global markets.
I have compiled a few of the most important business
etiquette tips for many of the popular regions for
global business in the below sections.

Business in Europe
Although European countries are located close to each other
and have common practices, it is important to know that their
business cultures have many differences.
Note: Image Credit

Here are some useful tips to keep in mind:
1
Germans do not like sudden changes in business plans, even if
it will improve the outcome.

2
Negotiations and team work are highly valued in Denmark.

3
In France, speaking in French is appreciated as it a highly
valued part of their national identity.

4
In Spain, people place an emphasis on their social life, rather
than their professional life.

5
In the Czech Republic, do not schedule a meeting for Friday
afternoon or during August. Many Czechs leave town for the
weekend after lunch on Fridays and many businesses are closed
during August.

Business in Africa
Africa has a strong presence on the map and you may have an
African business trip in your future.
Note: Image Credit

1
When entering a social function, shake hands with the person to
your right and then continue around the room going from right
to left. Say good-bye to each person individually when leaving.

2
In the countries with colonial pasts, European etiquette is
socially acceptable. For example, English manners in Kenya and
Nigeria and Dutch manners in various parts of South Africa.

3
Soft handshakes are common across Africa. In countries like
Kenya and South Africa, with postcolonial populations, you will
see European-style handshakes. In Muslim countries, such as
Morocco, men may hold handshakes so long that they become
handholds.

Business in Asia
Unlike Westerners, Asians place importance on the group
rather than the individual. In general, they conduct business,
make decisions and socialize as a group.
Note: Image Credit

1
Handshakes are a common greeting and are accompanied by a
nod or bow.

2
Business cards with both your native language and the language
of the Asian country you are doing business in are
recommended. Always include your title on the card.

3
Business cards are offered with both hands grasped between
thumb and forefingers.

4
This culture respects personal space, so avoid back patting,
putting an arm around someone's shoulders and hugs.

Business in the Middle East
People in the Middle East prefer to do business in person, with
someone they trust. Relationships and mutual trust are
necessary for any successful business interaction.
Note: Image Credit

1
It is important to have a contact in the Middle East who can
make introductions for you.

2
Face-to-face meetings are preferred.

3
When entering a meeting, general introductions will begin with a
handshake.

4
Greet each of your Middle Eastern counterparts individually.

5
The Middle East is known for its lavish generosity.

Business in the United States
American are known for their friendliness and informality. People
usually do not wait to be introduced, they will begin speaking with
strangers in a group or when seated next to each other at an event or
show. Note: Image Credit

1
In business, American greetings are usually informal.

2
Stand while being introduced.

3
Firm-grip handshakes are expected.

4
Maintain eye contact when shaking someone's hand.

5
Americans are very direct when communicating.

Conclusion
There are many factors that must be considered in order to successfully
conduct business in a marketplace foreign from your own. Learning the
language and translating or localizing your products or services for your
target audience is an important step but so is understanding the customs
and etiquette of that market.
There is no standard of business etiquette around the world. Each market
and region must be individually researched to understand the proper way to
conduct yourself socially and professionally. Being well-prepared before
you travel to a location to conduct business will show your dedication to
doing business in the region and will help improve your chances of being
successful.

Translation and Localization Resources
You may gain further insights into global e-business, global SEO, website translation
and country specific cultural facts and related topics by reviewing some previous blogs
written by GPI:
Website Translation Tips and Best Practices by Country Series
Language Translation Resources
Translation Portal and Localization Tools
10 Tips for Website Localization
Global SEO: 4 Top Factors
Social Media Localization
Doing Business via the WWW in China
Creating Culturally Customized Content for Website Translation
Please feel free to contact GPI at info@globalizationpartners.com with any questions
about our language and technology services. Also let us know if you have any
interesting blog topics you would like us to cover in our future blogs. You may request
a complimentary Translation Quote for your projects as well.

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Business Etiquette around the World

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