The document discusses how visual content and online video have become increasingly important forms of communication. It provides statistics that show people retain information better from visual content compared to text, with 80% of information transmitted to the brain being visual. Online video usage has skyrocketed in recent years, with over 12.5 days of video uploaded to YouTube every minute. Many businesses are now using video conferencing and online video for tasks like interviews and training in order to improve processes and reduce costs. As visual processing is faster than reading, video has become a key medium for communication and collaboration.