Fundraising Strategy Training - Presentation

1. Today's Ideas for Tomorrow’s Voluntary Organisations Enabling Your Fundraising Strategy

4. Relationship Fundraising The need for one to one communications

7. What the Papers Say!

8. Challenges : Donor Attrition Donor attrition over time 0 10 20 30 40 50 60 70 80 90 100 1 2 3 4 5 6 7 8 9 10 Years Attrition %

9. Pressures : Resource Constraints Donor pyramid Your interaction effort

10. Problem : Acknowledgements • 1

11. Problems : Acknowledgements • 2

13. Problems : Resource Constraints • 1 Donor pyramid The difficult to reach mid-band Area of untapped potential : Where do all your legacies come from? The mass-affluent are not responding If we could deliver personalisation to all supporters we would be able to realise far more potential. Your interaction effort

14. Problems : Competition Pot 2 Social value Pot 1 Safety Pot 3 Discretionary (Self actualisation) Essential Mortgage/Rent Utility Bills Travel Variable - Social Holidays Birthdays/Xmas House Repair Discretionary Going Out Treats “ Rewards” Hierarchy of Needs Most people prioritise their finance in this way with charitable giving most likely to come from pot 3. Most competition for discretionary spend comes from commercial companies who use segmentation and personalisation to develop affinity and brand loyalty.

15. Problems : Reaching the Audience X X X X Mail Preference Service Telephone Preference Service Directive on privacy & electronic communications Negative media, self-regulation, Central & Local Government

16. The Same Issues Face Commercial & Voluntary / Not-for-Profit Sector Organisations Commercial Market Issues

20. What to do? Multi-channel marketing and the rise of personalisation

24. The Process Campaign Tactic Event Package Templates e-Mail Web EndPoints Contacts Audience Execution Includes and Excludes Conditions

25. Intelligent & Automatic Profiling Relationship Database Campaign Package Using a Database to input and process requirements to Donors Supporters get a personalised message delivered in their preferred media with the right connection between profile, preference and approach.

26. Questions & Answers

27. Thank you for attending Feedback Forms & Lunch