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                                                     Digital Communication
                                                         By the Numbers
                                                                                                   of the       7 Billion                                     people
                                                                  in the world, 30% have internet access, 44% have email accounts and 11% have Facebook accounts
                                                                                                                   Daily Activity           Total Accounts

                                                                                                        45 Mil. posts           TUMBLR            30 Mil.
                                                                                                                                       +
                                         1 Bil. items shared/received                                                           GOOGLE+
                                                                                                                                                   40 Mil.

                                                                                           230 Mil. tweets                      TWITTER              100 Mil.

                                                                                                                    N/A         LINKEDIN                120 Mil.

           2 Bil. posts shared                                                                                                 FACEBOOK                                          800 Mil.

294 Bil. emails sent                                                                                                                EMAIL
                                                                                                                                                                                                                                   3.1 Bil.



                                                                                         GovDelivery Federal
                                                                                              By the Numbers
              Top 5 Federal Agencies by Number                                                                                                     Top 5 Federal Agencies by
              of Digital Messages Sent in the Last 365 Days                                                                                        Number of Subscribers
              1. NASA                                                                         437,821,729                                           1. FEMA                                                      1,248,028
              2. NOAA                                                                         163,879,769                                           2. IRS                                                         1,177,783
              3. Treasury                                                                    150,004,773                                            3. SSA                                                       1,053,349
              4. NIH- MedLine                                                                 149,976,438                                           4. GSA                                                         706,708
              5. State                                                                         148,719,100                                          5. US Mint                                                       691,901
                                                                                                                                            (in millions) 0          1      2          3

                                        Portion of subscribers resulting                                                                                                                               Number of New
                                                                                                                                             Total                                         2,865,658

                                                                                                          40%
                                         from the GovDelivery Network                                                                                                                                  Federal Subscribers
                                         which allows agencies to work                                                                      Direct                         1,719,101                   January - August 2011
                                              together to grow outreach                                                             Network                          1,146,557


Sources
          /
              GovDelivery   Quantcast     Facebook   Email Marketing Report   Linkedin   Internet World Stats   Mashable     eMarketer          Pew Research Group
Reseach       GovLoop       Twitter       Tumblr     The Radicati Group       Nielsen    US Census Bureau       Comscore     Google+                                                                                           October 2011

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INFOGRAPH: Government Digital Communication By the Numbers

  • 1. Presented by: Digital Communication By the Numbers of the 7 Billion people in the world, 30% have internet access, 44% have email accounts and 11% have Facebook accounts Daily Activity Total Accounts 45 Mil. posts TUMBLR 30 Mil. + 1 Bil. items shared/received GOOGLE+ 40 Mil. 230 Mil. tweets TWITTER 100 Mil. N/A LINKEDIN 120 Mil. 2 Bil. posts shared FACEBOOK 800 Mil. 294 Bil. emails sent EMAIL 3.1 Bil. GovDelivery Federal By the Numbers Top 5 Federal Agencies by Number Top 5 Federal Agencies by of Digital Messages Sent in the Last 365 Days Number of Subscribers 1. NASA 437,821,729 1. FEMA 1,248,028 2. NOAA 163,879,769 2. IRS 1,177,783 3. Treasury 150,004,773 3. SSA 1,053,349 4. NIH- MedLine 149,976,438 4. GSA 706,708 5. State 148,719,100 5. US Mint 691,901 (in millions) 0 1 2 3 Portion of subscribers resulting Number of New Total 2,865,658 40% from the GovDelivery Network Federal Subscribers which allows agencies to work Direct 1,719,101 January - August 2011 together to grow outreach Network 1,146,557 Sources / GovDelivery Quantcast Facebook Email Marketing Report Linkedin Internet World Stats Mashable eMarketer Pew Research Group Reseach GovLoop Twitter Tumblr The Radicati Group Nielsen US Census Bureau Comscore Google+ October 2011