This document presents digital communication statistics such as 30% of the world's population has internet access, 44% have email accounts, and 11% have Facebook accounts. It also shows the top social media platforms by total accounts and daily activity. Finally, it provides data on the top 5 federal agencies in the US by number of digital messages sent and subscribers through GovDelivery, a service that allows agencies to collaborate on digital outreach.
INFOGRAPH: Government Digital Communication By the Numbers
1. Presented by:
Digital Communication
By the Numbers
of the 7 Billion people
in the world, 30% have internet access, 44% have email accounts and 11% have Facebook accounts
Daily Activity Total Accounts
45 Mil. posts TUMBLR 30 Mil.
+
1 Bil. items shared/received GOOGLE+
40 Mil.
230 Mil. tweets TWITTER 100 Mil.
N/A LINKEDIN 120 Mil.
2 Bil. posts shared FACEBOOK 800 Mil.
294 Bil. emails sent EMAIL
3.1 Bil.
GovDelivery Federal
By the Numbers
Top 5 Federal Agencies by Number Top 5 Federal Agencies by
of Digital Messages Sent in the Last 365 Days Number of Subscribers
1. NASA 437,821,729 1. FEMA 1,248,028
2. NOAA 163,879,769 2. IRS 1,177,783
3. Treasury 150,004,773 3. SSA 1,053,349
4. NIH- MedLine 149,976,438 4. GSA 706,708
5. State 148,719,100 5. US Mint 691,901
(in millions) 0 1 2 3
Portion of subscribers resulting Number of New
Total 2,865,658
40%
from the GovDelivery Network Federal Subscribers
which allows agencies to work Direct 1,719,101 January - August 2011
together to grow outreach Network 1,146,557
Sources
/
GovDelivery Quantcast Facebook Email Marketing Report Linkedin Internet World Stats Mashable eMarketer Pew Research Group
Reseach GovLoop Twitter Tumblr The Radicati Group Nielsen US Census Bureau Comscore Google+ October 2011