12. What are your (really)?
Comments?
Fans?
Retweets?
+1’s?
Pageviews?
Phone Calls?
Feedback?
Volunteers?
Actions?
People Helped?
Responses?
Impact Stories?
or
25. When are you going to engage?
• Day of Week
– Weekdays?
– Weekends?
• Time of Day
▫ AM or PM?
▫ Breaks?
• Target Dates
▫ Events?
▫ Milestones?
• Frequency
▫ Daily (once or many times a day)?
▫ Weekly?
Participate
26. Staffing:
GovLoop Schedule and Staffing for Engagement
Where: Community Facebook Twitter LinkedIn Google+
When:
Daily AM
Ad Hoc Varies
Daily
8a, 12p, 4p
(Best = T, W)
Ad Hoc
Daily
8a, 12p, 4p
(Best = T, W)
Daily
8a, 12p, 4p
(Best = ?)
Who: Staff / Fellows Rotate Fellows
What:
Comments and
Sharing
Comment @ Replies
Comment,
Share to
GovLoop
Comment
53. Reference Links
GovLoop Guide to Twitter -
http://www.govloop.com/profiles/blogs/new-twitter-guides-
for-government-agencies-and-employees
GovLoop Guide to Social Media -
http://www.govloop.com/profiles/blogs/the-social-media-
experiment-in-government-elements-of-excellence-
54. In Summary. . .
Great Regular Content
Cross Promote
Have a Plan
Respond Immediate & Frequent
Mobile First
Create Once, Publish Everywhere
Leverage Your Citizens
Dealing with Unofficial Groups
Focus on Big Impact / Cut Rest
Rethink Service Delivery
Promote Where People Are
Build Your Audience
Define Goals
~20 Million Government Employees 2.1 million federal employees 19,429 Municipal Governments 21,300 Distinct organizations across federal legislative, executive, and judicial
Let’s look at the size of the potential audience you can reach with social media Many of your organizations likely have one or more Twitter feeds. If Twitter ’ s user base was a county, it ’ s population would be 500 million, which is bigger than Russia, Ukraine and Kazakhstan
If Facebook were a country, it would be larger than north and south america combined, with a user base of 1 billion.
If email were a country, It would be an empire with 3.2 Billion users. There are many reasons email sticks around, but just look at it’s sheer size in user base.
Who Are you serving?
Shared services – still stuck in silos. Not leverageing
So think about channel cross-promotion. People who like you on Facebook or follow you on Twitter, may not know that you have an email or wireless communications list. Take that opportunity to convert observes into opt in contacts. The City of Eden Prairie MN does this very well by posting their subscription links and their value proposition in their newsfeed every couple of weeks. The office of the governor in Minnesota leverages a sense of urgency by tweeting an announcement of their impending newsletter. If you don’t sign up, you’ll miss out! The Oregon Watershed Board actually uses GovDelivery’s Facebook sign up app so that it automatically displays for any facebook user who navigates to their page. Instructions for installing this app are located at support.govdelivery.com. Simply search Facebook.
Variety Short Images Action Milestones Topic du Jour
You can’t do everything. You can’t just add new comm channels without eliminating others. SSA killed paper statements. All banks have. Why haven’t you?
Small, open systems not massive complex procurements
Rethink how delivering services. Can you cut hours? Do fewer hours but at times when people can use. Or meet where they are Postal Service on Saturdays
Rethink how delivering services. Can you cut hours? Do fewer hours but at times when people can use. Or meet where they are Postal Service on Saturdays