deck

1. WE ARE
FAMOUS
ALLSTARSL E A R N

2. Prepared by
Arief Rakhmadani
Arga Lazuardi
FAS IS PART OF

3. MEDIA PLATFORM
Continue strengthening its platform
to deliver contents to the viewers
2 nationwide FTA stations in Indonesia
Popular local FTA station
Home & Car Pay-TV Operator
Leading Outdoor Ads. in Indonesia & Thailand
CONTENT & EVENT
Augment the media business by
reinforcing the quality contents
Award-winning Content Producer & Distributor
Production Facilities Management
Influencers, Content & Event Activation
DIGITAL MEDIA
To become Indonesia’s No. 1
leading digital company
Diversified digital media group
Investment in diversified dotcom portfolio
SAMARA is the latest addition to EMTEK,
Indonesia’s largest media network

5. INFLUENCER IS THE
NEXT GEN
MARKETING
Brands are set to spend up to $15
billion on influencer marketing by 2022,
per Business Insider Intelligence
estimates, based on Mediakix data

6. THE NEW ROLE MODELS

7. 8 8 %
Millennials and Gen Zers learn
about new products through
social media
FOR MILLENNIALS & GEN Z
Market research company, Morning Consult, found in its latest report that influencers
are increasingly becoming a central driver of millennial and Gen Z consumer decisions.
7 0 %
Millennials and Gen Zers follow
influencers online talking about
food, games, beauty,
sports/fitness, and fashion
5 2 %
Millennials and Gen Zers believe
reviews by influencers on social
media—yes, even if their
product or brand promotion is
a paid advertisement.
8 6 %
Millennials and Gen Zers are
willing to post sponsored
content for money.
6 1 %
Millennials and Gen Zers are
already likely to post
organically about the brands
they like, so stepping into
micro-influencer territory isn’t a
leap

8. Connecting brands with the right influencers
Connecting influencers with the brands they love
Creating contents and engagements that drive
brand love and influence their purchasing decisions

9. E X C L U S I V E T A L E N T M A N A G E M E N T & N O N - E X C L U S I V E
We manage some of the biggest influencers and
content creators in Indonesia and work with thousands
of influencers outside our network
A L L S T A R S . I D I N F L U E N C E R S P L A T F O R M
A self-serve technology-based platform to automate
the workflow of an influencers campaign
HOW WE DO THIS

10. FAT H I A I Z Z AT I
R E Z A O C TOV I A N
Content creator, musician,
entertainer, game streamer
B O B BY I DA
Content creator, sports and
health enthusiast, lifestyle
influencer
C L A R I N E H AY E S
Content creator, health and skin
care expert, lifestyle influencer
AG U N G H A P S A H
Content creator, cinematography
and entertainment enthusiast,
inspirational contents
B AY U S K A K
Content creator, movie maker,
entertainer, inspirational contents
Content creator, musician, beauty
influencer, inspirational contents
IG: 379K
YT: 615K
IG: 240K
YT: 496K
IG: 611K
YT: 874K
IG: 3.4M
YT: 818K
IG: 158K
YT: 1.2M
IG: 1.5M
YT: 2.7M

11. CRITERIA MATRIX
How the influencers engage with
the contents, campaigns, events,
and ultimately the broad audience
ENGAGEMENT
Select the right platform(s) to
reach the right target audience
and
PLATFORM
How the influencers relevant to
the particular category, target
segment, and align to the brand
values
RELEVANCY
Focus on the audience reach and
network size across all the media
platform
SIZE
What specific role(s) the
influencer play in the perspective
of the whole program
ROLE

12. Super Influencers
1
Macro - Category Influencers
9
Micro - Category Influencers
90
FASHION BEAUTY ELECTRONICS FAMILY SPORTS

13. CATEGORY TRIBE
C O M M U N I T Y D R I V E N
Macro influencers function as
the leader and connector
between all tribe members.
Therefore they need to be
influential among their peers
and have the passion towards
the category
• Connector - connecting micro
influencers and forming a
community
• Content - create contents for
brand social media, streaming
and Youtube channel
• Collaborate - nurture the micro
influencers and collaborate to
grow the community

14. Engage their followers and
actively creating contents that
people share and talk about
ENGAGEMENT
• TV
• OOH
• Social media
• Streaming
PLATFORM
All are highly relevant to the
broad audience. Both also can
represent the brand categories
RELEVANCY
All have a massive reach in all
media platforms
SIZE
• Raise affinity
• Utilize their large followings for
brand awareness/reach
ROLE
SUPER INFLUENCERS

15. Highly engaged with their
followers and actively creating
contents that people share and
talk about
ENGAGEMENT
• Social media
• Streaming
PLATFORM
Each influencer have a high level
of relevancy and influence on a
particular category
RELEVANCY
All have a massive reach in social
media
SIZE
• Raise affinity
• Trust value as category expert
• Utilize their large followings for
brand awareness/reach
• grow the community
ROLE
MACRO INFLUENCERS
BEAUTY
FASHION
ELECTRONICS
FAMILY
SPORTS

16. Highly engaged with their
followers and actively creating
contents that people share and
talk about
ENGAGEMENT
• Social media
• Streaming
PLATFORM
Each influencer have a high level
of relevancy and influence on a
particular category in their small
network
RELEVANCY
Small to medium reach in social
media
SIZE
• Raise affinity
• Trust value and influence in their
network
ROLE
MICRO INFLUENCERS
BEAUTY
FASHION
ELECTRONICS
FAMILY
SPORTS

17. HOW INFLUENCER CAMPAIGN RUNS
A long and complicated end-to-end process
WE CAPITALIZE ON THIS OPPORTUNITY

18. ALLSTARS.ID
Consolidating the end-to-end workflow into
one platform and providing value for all
stakeholders
• For Brands
A self-serve one stop solution for every
influencer campaigns utilizing the best of
breed in technology and provide
pricing/budget transparency
• For Influencers
Source the best campaigns and manage
their workflow including payment in one
platform

19. ALLSTARS.ID
Going beyond the number of followers and utilising influencers based on their effectiveness and
measured performance using our tried and tested tech platform.
We manage the largest numbers of influencers in our marketing platform

20. AUTOMATE THE PROCESS
Allstars platform’s holistic approach automate and solve the complexity on
every part of the funnel providing end-to-end solution to execute best-in-
class influencer marketing project
PLANNING EXECUTION POST CAMPAIGN
1 2 3 4 5 6
Plan the
campaign
KPI setting
Targeting
Influencers
List
Manually or
based on
algorithm
Manage
Execution
Brief
Content
approval
Optimize
Manually or
based on
algorithm
Payment
Manual
withdrawal
Reporting
Analytics

23. PANTENE NRC
CAMPAIGN
C A S E S T U D Y
Launch a new category, no rinse conditioner,
for Pantene by building hype, create
engagements and product needs through
influencers campaign
300
Influencers Activated
2.8Mio
Reach
<40%
Product/brand
conversations on
influencers’ posts
4%
Engagement Rate
#1 Conditioner
In Indonesia after 5 months campaign

24. LAZADA SUPER
PARTY
C A S E S T U D Y
Creating the buzz on Lazada 7th birthday bash
by activating more than 200 influencers from
6 countries. We also created 3 livestreaming
programs using influencers as the host to 6
SEA countries
12Mio
Livestreaming views
2.5Mio
Sales vouchers redeemed
318Mio
Visits to Lazada apps
50x
Average sales

25. PEPSODENT
ACTION 123
C A S E S T U D Y
Riding the moment of First Day of School,
Pepsodent 123 created a series of digital
video to show how the brand helps kids to
protect their mouth & teeth. Using 3
celebrities/ influencers for 3 different
personality of moms
>80K
Views on IG organically
11.7%
Views rate

26. OTT Brand
Crowdfluencing
C A S E S T U D Y
Facing the polemic of monopoly when holding the
rights to broadcast, an OTT brand received majorly
negative comments. Using crowdfluencing in all
platfor m (FB, IG, YT, TW, For ums, Blogs) we help them
to create more conversation meanwhile pressing
negative comments and increasing positive comments.
+148%
Reach who create conversation
about the brand
▲3x
Positive comments
29%
71%
Before Campaign
Positive Comments
Negative
Comments
88%
12%
+2 Months Campaign
▼5.9x
Negative comments

27. STUDIO
Producing award winning web series
and branded contents through our
own operated channels to deliver
brand messages and grow the brand
love

28. H I J A B L O V E
S T O R Y
A successful web series that cemented
Wardah as the leading halal beauty
brand
W A R D A H
S O R E W E B
S E R I E S
A web series on an unconventional love
story that garnered rave reviews and
won Youtube Leaderboard awards for
the brand
T R O P I C A N A S L I M
T R A N S I T
A web series on love, friendship, and
family conflicts as a part of Unilever’s
Ramadhan Campaign in 2019
U N I L E V E R
16Mio
Total Views
4Mio
Total Views
10Mio
Total Views

29. OUR OWN OPERATED CHANNELS
155K+ Followers
CHANNEL FOR YOUNG
PARENTS
721K+ Subscribers
FOOD CHANNEL
3.4M+ Followers
CONTENT CREATORS
COMMUNITY
220K+ Followers
BEAUTY & MAKE OVER STORIES
550K+ Followers
FOOD CHANNEL

30. KATA BOCAH
A food review series that focuses on kid’s reaction. Each
episode offers various types of food and talking about
food trends
KATA BOCAH holds the record for the most engaged
content, as well as the largest watch time in KOKIKUTV
channel
6
Seasons
21Mio
Total Views
(70% organic views)
65
Episodes
300K
Average view/eps
Brands:

31. KATA BOCAH SHOW
With the success of Kata Bocah, Gostudio and All Stars
Studio developed an original show for the launch of
Goplay, Gojek’s new streaming app.
Hosted by Nirina and a number of famous guest stars,
the like of Boy William, Dedy Corbuzier, and Lukman
Sardi, Kata Bocah Show becomes a runaway hit on the
streaming app
10
Episodes
Top 10
Streamed original show on Goplay

32. Indovidgram is the
first and the
biggest Instagram
video community &
network in
Indonesia.
42 locations
3.4M community
members
INDOVIDGRAM :
INDONESIA’S LARGEST VIDEO CREATOR COMMUNITY

33. INDOVIDGRAM ATTRACTS MASSIVE USER-GENERATED
CONTENT, AS WELL CREATING POPULAR ORIGINAL CONTENT
SYINETRON THE SERIES,
TOTAL 2,5MIO VIEWS
#INMYFEELINGSCHALLENGE
GONE WRONG, TOTAL >4M VIEWS

34. INDOVIDGRAM IGTV PICKS UP GOOD VIEWERSHIP
BRANDED CONTENT FOR ALFAMART

35. CREATING BRAND IMMERSIONS THROUGH LIVE
EVENTS TO DELIVER HIGH QUALITY CUSTOMER
EXPERIENCE AND GROW THE BRAND LOVE

36. Powered by:
13 – 15 DECEM BER 20 19
KARTIKA EXP O CEN TER,
BALAI KARTIN I
EXHIBITION
TOURNAMENT
MASTER CLASS
COSPLAY
ENTERTAINMENT
x
x
x
x
x

37. 18,000 Attendance

38. Experience Zone Entertainment Zone
• Call Of Duty Mobile
• Pokemon
• Overwatch
• Heart Stone
• Road To Profesional
• VR Area
• Console Area
• Arcade Area
• Streaming Pod
• Cosplay Parade
• Meet & Greet
• All Stars Match
• Music Performances
• Developer Showcase
• Games Area

39. ON OFF
FESTIVAL
A 360 degrees experience
of online virality and offline
excitement. Bringing
together 100+ “born
online” personas and
15,000+ community
members into a multi
sensorial 2 days festival.
PRIVATE & PROPRIETARY - PREPARED BY ALL STARS

40. 42
Comedy & Beauty
Content Creator
Recording Artist
Korean American
Professional Dancer
CONVENTION X INTERACTION X PERFORMANCES
7 - 8 September 2019 . Istora Senayan
PRIVATE & PROPRIETARY - PREPARED BY ALL STARS

41. AULION
. BILLIE
EILISH
. ANNE
M
ARIE
. TAHI LALATS . I
. VENDRYANA
. GOIZZA
. BANG
PEN
VENDRYANNA
. SOM
N
SOM
I . CHUNG
HA
. LIA
KIM
. KW
ON
TW
INS
TTM
AN
ROCK
. TNT BOYS .
M
IQUELA
.
TN
POP
. COM
EDY
. COOKING
. COM
ICS . ART . M
USIC
.
OUTUBE
. INSTAGRAM
. NETFLIX
. VIDIO
. TIK
T
D
CARPET . PERFORM
ANCES . M
EET
GREET . SHOW
CAS
FASHION
. M
AKEUP
. TRAVE
OOTD
. TBT
ES
Community
Stage
Random Play Dance,
Stand Up Comedy,
Karaoke
75+ Creators
& Performers
International & local
2
Mega
Concerts
Two nights of world
class performances
50+
Creator
Classes
Cooking, Makeup,
Creativity, etc.
15,000
visitors
Convention
Unique brand
experiences &
activations
Wonder
Rooms
19 Immersive Insta-
worthy experiences
Meet & Greet
Closer and unique
interactions
Fan Cafe
Exclusive VIP fan
experiences
Market
50+ Food to Fashion
vendors

42. CreativityFashionEntertainment
PRIVATE & PROPRIETARY - PREPARED BY ALL STARS
Entertainment Lifestyle Creativity
• E-Sport
• K-Pop
• Dance covers
• Paranormal/Horor
• Films & Series
• Stand Up Comedy
• Selfie Stations
• Escape Rooms
• Cosplay
• Beauty
• Fashion
• Mukbang
• Cooking
• Travel
• Animation &
Webtoon
• Art & Illustration
• Craft & DIY
• Content Creation
PASSION POINTS