1. Service management
Presentation on Hoardings
By
N Goutam Chand

2. Contents
• Service definition
• Positioning
• consumer needs
• Consumer expectation
• Operational issues
• Quality issues
• 7 P’s

3. Service Definition
• A hoarding is a large outdoor advertising
structure, typically found in high traffic areas
such as alongside busy roads. Hoardings
present large advertisements to pedestrians and
vehicular traffic. Typically showing
large, witty slogans and distinctive
visuals, hoardings are highly visible in the top
designated market areas. Hoardings create
rapid top-of-mind awareness.

4. Positioning
• This sector has a great competition over other
means of promotion.
• Still it has its own position in the market.
• The different types of hoardings include
1)Digital hoarding
2)Inflatable balloons
3)Multipurpose hoarding
4) Mobile hoardings

5. Consumer Needs
• Good exposability area.
• Huge display of ad
• Setting at the prime locations.
• Attractive and unique design.
• Availability at more number of places.
• Retaining the contract for longer period at
lower cost.

6. Consumer Expectations
• Creative
• Durable
• Long Lasting
• Easy to board
• Best in quality
• Best colour combination

7. Operational Issues
• Policy and guidelines issues
• Placement of the hoardings
• Getting permission from the government.
• Issues due to tender notice.
• Fixing of cost depending on the popularity of
area.
• Meeting the client’s needs.

8. Quality Issues
• Should be clearly visible.
• Should have the permission from the authority.
• Should not distract the traffic.
• Should be durable enough to withstand the
natural destruction.

9. 7P’s
1) Place:
 Place is the most important factor in service related to
hoardings.
 The prime locations are premium priced.
 It depends on the locality.
 Where the hoarding is to be place.
2)Price :
 Price varies from place to place
 It depends on the size and visibility of the hoardings.
 It also depends on the number of days of contracts
 How many areas covered.

10. 7 p’s…
3)Promotion:
 Hoardings are one of the source of promotion
 The empty hoarding are displayed by the contact
numbers
 They are many ad’s designed for promotion
 Online websites are available for booking for
hoardings.
4)People:
 Employee’s involved in the organization
 Management of the organization
 Customer service provided

11. 7 P’s
5)Process :
 Process includes how the service consumed.
 Procedure mechanism and flow of activities involved.
 Customer management process is important process.
6)Physical evidence:
 The mode of the hoarding itself is he physical evidence.
 The attractiveness of the hoarding.
 The difference and uniqueness of the hoarding.

12. 7 P’s
Product :
 Design of the product.
 Technology used.
 Usefulness of the product.
 Convenience.
 Quality.