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Meghraj Choudhary
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QUESTIONNAIRE 1. Are you a brand loyal customer? Yes | No Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you. Brand Name | Transparent Price | Cleanliness | Easy Availability | Others What was the reason for the delay between the purchase decision and the actual purchase? | Financial constraints | Waiting for more innovative product | Waiting for market response What influenced you to buy the above stated brand(s) ? | Advertising | Shop Display | Word of mouth | Family/Friend/Relatives | Attractive packaging | Any Other | Dealer Influence of Brand name on purchasing decision | Agree | Disagree | Strongly Agree | Strongly disagree 6. Influence of Quality on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree 7. Influence of Price on Purchase Decision | Agree | Disagree
| Strongly Agree | Strongly disagree Influence of Product features on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree Influence of Family members on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree Influence of Peer group on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree 11. Influence of Advertisement on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree 12. Will you like to switch your brand preference if you get some promotional scheme with another brand? | Yes | No 13. Do you think branded products are better than unbranded products? | Yes | No NAME OF THE RESPONDENT: ADDRESS: EDUCATIONAL QUALITICATION: OCCUPATION: AGE: MONTHLY INCOME:
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Questionnaire

  • 1. QUESTIONNAIRE 1. Are you a brand loyal customer? Yes | No Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you. Brand Name | Transparent Price | Cleanliness | Easy Availability | Others What was the reason for the delay between the purchase decision and the actual purchase? | Financial constraints | Waiting for more innovative product | Waiting for market response What influenced you to buy the above stated brand(s) ? | Advertising | Shop Display | Word of mouth | Family/Friend/Relatives | Attractive packaging | Any Other | Dealer Influence of Brand name on purchasing decision | Agree | Disagree | Strongly Agree | Strongly disagree 6. Influence of Quality on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree 7. Influence of Price on Purchase Decision | Agree | Disagree
  • 2. | Strongly Agree | Strongly disagree Influence of Product features on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree Influence of Family members on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree Influence of Peer group on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree 11. Influence of Advertisement on Purchase Decision | Agree | Disagree | Strongly Agree | Strongly disagree 12. Will you like to switch your brand preference if you get some promotional scheme with another brand? | Yes | No 13. Do you think branded products are better than unbranded products? | Yes | No NAME OF THE RESPONDENT: ADDRESS: EDUCATIONAL QUALITICATION: OCCUPATION: AGE: MONTHLY INCOME: