Conducting a website review and implementing results for increased customer engagement and conversions or less is more

1. Conducting a website review and implementing results
for increased customer engagement and conversions
or less is more
1

2. Agenda
Website content audit
Understanding your top tasks
Organising your website structure
Understanding top tasks
Defining user journeys
User experience and design
Migrating content
Launch and promotion
Usability testing
What to do now
2

3. Website content audit
• Use analytics to discover dead content
• Rank the popularity of the remaining pages
• Analyse external and internal search terms
• Ensure your goal pages are carefully monitored
• See where people drop out of the funnel
3

4. Understanding your top tasks
4

5. Organising your website structure 5

6. 6

7. Defining user journeys
• Optimum route to conversion
• Short and simple
• Test and refine journey and
conversion rates
7

8. User experience and design
8

9. Launch and promote
• Search Engine Optimisation (SEO)
• Social Media promotion
• Pay Per Click (PPC
• Email
• Offline material
9

10. Usability testing
1. Quantitative
MVT and analysis
2. Qualitative
Remote user testing
10

11. Define
user
journeys
Use multi-
Test with
variate
live
testing to
subjects
refine
Use
analytics
to gain
insight
11

12. Conducting a website review whitepaper
Download now
www.gossinteractive.com/website-review-guide
12