Inbound Marketing in 30 slides

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A beginner's guide to inbound marketing. What is inbound marketing? Why does inbound work? How to execute on an inbound strategy like a pro. With this quick and handy presentation from GoSquared, you'll be attracting, converting, and delighting more customers in no time. Learn more: https://www.gosquared.com

Marketing

What is inbound?
Why inbound?
How do I do inbound?

Before Now
Buyer
Buying
journey
Marketing
playbook
Uniformed Well informed
Linear Crazy
Interruption, cold
calls, ads
Content creation,
thought leadership

Attract
SEO
Blogging
Twitter
Facebook Instagram
Youtube
Pinterest

Convert
Calls to Action
A/B testing
Email opt-in
Progressive signup
Landing pages
Forms
Newsletter signup
Think about lead capture from day one

Close
Drip email campaigns
Encourage activation
Marketing automation
Great documentation
Nurture leads
Retargetting

Delight
Connect socially
Monitor usage
Customer success
Call your customers
Collect feedbackBest documentation
Track NPS

Make people think.
LEAD
Make people act.
Just remember to

Want to track your marketing efforts in real-time?
Act now. Not tomorrow.
Learn more about GoSquared

The GoSquared Team
Inbound Marketing
in 30 slides
You’ve been viewing
by

Images
https://www.flickr.com/photos/nlireland/9133713914/
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