Products, Implementation of MGT. function on its different departments

2. Pakistan’s largest
Voice + Data Signal

3. GROUP MEMEBERS:
ARFA ASLAM(11090920-012)
MOMNA ARSHAD(11090920-022)
BISMA SHAHZADI(11090920-023)
IQRA BASHIR(11090920-024)

5. Post-Paid Pre-Paid

6.  Mobilink launch their post paid connection in
2001 in Pakistan it was biggest and best
campaign ever launched by any cellular
company in Pakistan. Mobilink have launched
the service with new name Indigo. Mobilink
Indigo is the new complexion of
communication.
 Indigo, BlackBerry, City Mobilink Credit
Card, Call & Control, Indigo Reward, Indigo
Genie.

7.  Jazz is an amazing prepaid service that allows
freedom from monthly bills and gives complete
control over cellular expenditure. Jazz is
simple, easy and loads of fun.
 Jazz Budget, Jazz Octane, Jazz Ladies
first, Jazz Easy, Jazz Share,Jazz load.

8. Mobilink launch their post paid connection in 2001 in
Pakistan it was biggest and best campaign ever launched
by any cellular company in Pakistan. Mobilink have
launched the service with new name Indigo. Mobilink
Indigo is the new complexion of communication.
Indigo, BlackBerry, City Mobilink Credit Card, Call &
Control, Indigo Reward, Indigo Genie.

9.  GPRS ,Mobilink must services, SMS
messaging, Power tool. Mail services, Info
services, ON Call services, Misssed Call
alerts, IVR ring tones, Conference bridge, FAX
Mail, Stock watch, PSO cards, PIA
reservations, Mobilink Game, Mobilink
TV, Mobilink WI MAX and lot more….

11. The organization is divided into
divisions which are further divided
into departments and then sub-
department. Some of them are
mentioned below:-
 Human Resources management
 Corporate Affair
 Marketing department
 Customers Care
 Sales & Distribution
 Technical department
 Finance

12.  Human Resources management
 Corporate Affair
 Marketing department
 Customers Care

13.  HRM is a process for staffing the organization
and sustaining high employees performance.
 The management function that deals with
recruitment, placement, training, development
of an organization members.
HRM Strategies:
 HR strategy refers to the specific human
resource management course of actions that a
company pursues to achieve its objective.At
Mobilink the people have been empowered to a
large degree by minimizing out dated rules /
regulation and plan to further eliminate

14. the bureaucratic barriers to capitalize on their ingenuity
and talents.
Components of HRM:
 Planning
 Recruiting
 Selection
 Orientation
 Training and Development
 Performance and Appraisal System
 Career Development
 Reward Management
 Compensation and Benefit Plans
 Occupational health and safety measures
 Employees Relation

16.  Corporate Affairs constitutes Legal
affairs, Government relations and Interconnect.
Legal affairs provide legal and corporate
support and advice at all levels to ensure
effective decision making and strategizing.
 The department also engages in policy-
making, overseeing contracts and
transactions, ensuring compliance with
applicable rules, regulations and laws.
Regulatory matters and assistance and support
to the holding company and subsidiaries also
falls within Legal Affairs purview.

17.  Interconnect department makes arrangements for
providing connectivity between Mobilink and
other operators in coordination with engineering
and billing departments.
 Government Relations
 Inter Connect
 Legal Affairs
 As their corporate level strategies they entered into
partner ship with different organizations.
With the threat of new entrants into the industry due
to deregulation, Mobilink strategy took a new turn.
To keep abreast with the new company, Mobilink
took the following steps during last two years:

18.  Expanded its international roaming Service scope
in 14 more countries.
 PROMOTIONAL CAMPAIGNS LAUNCHED.
 JAZZ BUNDLE OFFERS.
 INTERNATIONAL SUMMER PROMOTION.
 “JAZZ AUR SUNAO”, “LIFE M JAZZ LAO”.
 Indigo packages deliver nation wide cellular
freedom at local Call rates.
Joint promotional agreements with various organizations:
 JAZZ-HYUNDAI BUNDLE OFFER:
 Jazz connection and a latest Hyundai L-120 phone
set for only Rs. 2750.
 Mobilink nokia 9500 offer.

19.  MOBILINK-AVIS partnership: Mobilink joined
hands with AVIS, a global brand and the world’s
leading car Rental company to offer discounted car
rental rates to all Mobilink post paid customers.
 Mobilink and UBL launch online bill payment
facility for indigo subscribers.
 MOB-MOTOROLLA V3 launch.
 Mobilink-CITIBANK joint promotion.
 Handset Kiosk inside mobilink service center

21. “Keeping your customer on hold is no way to hold
a customer.”
Provides services to customers pre and post
purchase to ensure that customer expectations
are exceeded.
It is the largest division in the company.
 Customer Operations
 Support Centers
 Contact Centers
 Quality Assurance, Standardization and Training
 Business Planning and Customer Retention
 Credit & Collection

23. Mobilink uses these
Marketing tools to
pursue its marketing
objectives.These
tools are classified
into four broad
groups, called the
four P’s of
marketing.

24. Promoting a product requires various
techniques and tools to enhance
and to attract customers to buy
the company’s products.
Promotion tools are follows:
 Advertising
 Sales promotion
 Public relations
 Direct marketing
 Personal selling.

25. Mainly there are tow product lines of Mobilink
with each having separate target market sand
positioning.
 Mobilink Indigo
 Mobilink Jazz

26. Mobilink re-launched its
postpaid services on
the 11th of May, 2004
Under the brand name,
Indigo.Indigo ignited an
evolution in the
communication industry
redefining the essence
of the post-paid
services in Pakistan.

27. Jazz is an exciting and
energetic offering of
Mobilink, targeting
specifically those
enthusiastic teenagers,
Middle class and the youth
market of the country,
wishing to enjoy freedom,
fun, lower rates and A
package that
matches their personality.

28. Mobilink is the
undisputed market
leader,Which is
believed to be
Expensive as
compare to other
telecommunication
Service providers.

29. Pricing Strategies:
Mobilink uses psychological pricing.
They have set their target price on
Consumer perception of the product
value e.g. outgoing
calls at any 3 Mobilink numbers cost
Rs.0.99/min.They haven’t set the
price exactly on Re.1 but have used
psychological pricing to attract
customers.

30. Distribution Strategy of Mobilink:
There are three types of distribution
strategies.
 Intensive Distribution
 Extensive Distribution
 Selective Distribution.
However mobilink follow both
intensive and exclusive distribution
strategies.

31.  promoting a product requires various
techniques and tools to enhance and to
attract customers to buy the
company’s products.
 Mobilink not only tries to attract the
customers through ads but also to
retailers and Franchises by giving them
handsome profit margins.
 They use promotion tools of
advertising, sales promotion, public
relations, sales

32. force, direct marketing, and personal
selling.
Mobilink uses following factors for its
Promotion:-
 Advertising Budget
 Advertising Media
 Advertising Campaigns
 Business and Sales Force Promotions
 Event Sponsorship
 Direct Marketing.

34.  Strong brand image.
 Potential coustomers.
 Highest coverage.
 First to introduce HR.
 M2 motorway coverage.
 Biletral roaming with 50 operators.
 Motorola time port Tri band handsets.
 Tracking and fleet Management services.

35.  Currently providing not good services
because of changing their network from
900MHz to 1800MHz.
 Fewer advertisements now days.
 Most expensive telecom company.
 Weak coustomer retention.
 Engineering department of mobilink is
not well competent

36.  Can expand its network in the uncovered
areas.
 Services in the future can be
Telephone,wireless,calling cards.
 Can target maximum corporate
coustomers.
 Lower prices.

37.  New market players.
 Competitors can offer packages for
corporate coustomers in better way.
 Wireless local loop providers.
 Brand names survival.
 Corporate coustomers can shift to other
companies.
 Employee retention.
 Loss of loyal coustomer

39.  Mobilink should attract maximum
customers and satisfy them.
 Lack of job within rotation department
and not enacting on job advancement
rules and procedure.
 I would recommend that the department
officially start job rotation. The major
benefit of which would include even
more motivated employees with
enhanced skills.

40.  They should try to improve their
customer service center for
customer’s satisfaction.
 Mobilink should target those areas
which are less developed for
providing their service.
 As far as their charges are
concerned they are a bit expensive
as compared to their competitors
so we suggest that the charges
should be reduced.

42. In this report we have discussed the working of
mobilink.We have done the analysis of the
company,Mobilink has very strong brand image
but the cost rate is high.Its leading brand but it is
not doing good advertisements as compared to its
competitors.Theri were losing their coustomers
because of bad internet quality but now they have
done work on this.
their high pricing strtigies can result into the loss
of loyal coustomers.

43.  Mobilink Frenchise Gujrat.
 Mobilinkworld.com
 Propakistani.com
 Mobilink.com