A Brief History of Conversation: Advertising in the Social Space
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Short presentation that traces the history of conversation and then discusses options to think about advertising in the social media space
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A Brief History of Conversation: Advertising in the Social Space
- 1. A Brief History of Conversation: Advertising in the Social Space Gordon Peters General Manager, SocialCash.com Social Ad Summit New York, New York September 15, 2008
- 2. Conversation began in tribes Let’s kill the wooly mammoth and eat it. That is all.
- 3. Then the tribes got bigger Let’s build an army of 10,000, pillage and whatnot, and spread our message!
- 4. And spokespeople emerged Representatives speak for the people and govern a nation of 1,000,000.
- 5. Democracy changed to top-down voicing “ We newspaper owners will manage the conversations for 10,000,000 people. Companies can buy advertising space.”
- 6. Technology brought democracy back Blogs: Social News: Content portals and social news allowed the people to choose their voices
- 7. Then came true Social Networks Conversations are 24/7, and users are sharing and learning more about their friends
- 8. Individuals Are Now Publishers, Curators, And Evangelists Real-time content push Curation Evangelism
- 9. Today’s Challenge: How Should You Join The Conversation? Social Networks Tools Ads Social Networks and open APIs/Platforms creating huge new inventory.
- 10. Five Avenues for Conversation and Engagement Hyper Targeted Ads Branded Apps (App-vertisements) Fan Pages Groups Events 1 2 3 4 5
- 11. Avenue 1: Hyper-Targeted Ads (Platform) 1 2 3 4 Targeting Apps Fanning Groups 5 Events
- 12. Avenue 1: Hyper-Targeted Ads (Apps) Social Banners Virtual Currency Sign up Get Texas Hold ‘Em Chips Branded Virtual Gifts 1 2 3 4 Targeting Apps Fanning Groups 5 Events
- 13. Avenue 2: Branded Apps 1 2 3 4 Targeting Apps Fanning Groups 5 Events Context Optional helps Timberland recruit 100,000 Earthkeepers, who sent 1.75M seeds
- 14. Avenue 3: Fan pages 1 2 3 4 Targeting Apps Fanning Groups 5 Events Fan pages allow for customer evangelism
- 15. Avenue 4: Social Groups 1 2 3 4 Targeting Apps Fanning Groups 5 Events
- 16. Avenue 4: Social Groups 1 2 3 4 Targeting Apps Fanning Groups 5 Events
- 17. Avenue 4: Social Groups 1 2 3 4 Targeting Apps Fanning Groups 5 Events
- 18. Avenue 5: Events 1 2 3 4 Targeting Apps Fanning Groups 5 Events
- 19. Five “Must Do” takeaways for igniting high-value conversations Define clear and measurable goals Try multiple avenues and build a portfolio Don’t fear the mob; cede some control Leverage key metrics to drive growth Test, learn, and iterate 1 2 3 4 5
- 20. A Brief History of Conversation: Advertising in the Social Space Gordon Peters – General Manager, SocialCash.com Social Ad Summit September 15, 2008
Notas do Editor
- SocialCash (a) partners with top app developers to help them make tons of cash (b) helps advertisers get new customers, build brand, increase customer engagement. Two products: banner ad product that is showing billions of ads per month & virtual currency product rapidly growing Agenda: first discuss history of conversation (which informs the “social space”), then discuss how to advertise in the “social Space”