Digital values and self-management will make your company stronger.

1. Human-Centred Organisations
25 JULY 2018
Digital values and self-management
will make your company stronger.
Fernando Polo @abladias

6. The age of the Citizen
the age of
Production
the age of the
Consumer
the age of the
Informed Consumer
the age of the
Citizen
1960 2000 2015

7. Human-Centred Organisations:
•Build products and services relevant to the market and
society.
•Create seamless experiences for their customers
•Are obsessed with their co-workers, a harmonious
employee ecosystem.
•Work to eradicate bureaucracy and put people first.
•They’re concerned with the long-term and the future of our
planet.
Download:
bit.ly/Human-Centred-Orgs

8. Human-Centred Organisations
The Consumer Journey
Discover Buy Love
Delivering seamless and delightful digital consumer experiences.
C C
The Co-Worker Journey
Developing digitally-enabled and empowered employees.
WWish Engage Belong W
Digital business strategies that respond to society to generate value and transcendence.
The Citizen Journey ZValue Connect Share Z

10. El Viaje del Trabajador
The Consumer Journey
Discover Buy Love
Delivering seamless and delightful digital consumer experiences.
C C
The Co-Worker Journey
Developing digitally-enabled and empowered employees.
WWish Engage Belong W
Digital business strategies that respond to society to generate value and transcendence.
The Citizen Journey ZValue Connect Share Z

12. People first

14. 󰀁14
Digital Values

16. SELF-MANAGEMENT &
DIGITAL VALUES
INNOVATION
ENGAGEMENT

17. 󰀁17
INTRINSIC MOTIVATIONS PURPOSE
AUTONOMY MASTERY
DIGITAL VALUES

21. 󰀁21
Leadertarians
Outstanding work.,
passion for detail,
agility and flexibility.
n. ˌlē-dər-ˈter-ē-əns
Self-managed co-workers inside an organisation. They enjoy freedom in exchange for
responsibility. Decentralised decision-making with minimum hierarchy.
Kindhearted people with
a culture of service and
caring for each other.
Candor and transparency,.
Feedback to improve. Open
data to make better decisions.
LOVE
OPENNESSBRILLIANCE
LEADERTY

22. Organisational circles
󰀁22
CLIENT
SQUADS
BASE CAMPS: GR locations
HUBS: centres of excellence
REBEL SHIPS: support areas
BEYOND REBELS: partners & suppliers
RANGERS: biz developers
CREATIV
ITY
DATA
REBEL
THINK.
MEX
BOG
MAD
BCN
BTN
MONEY
2 PLAY
MKT &
COMMS
GLOBAL
OPS
VISION
HOLDER
HUBS
BEYOND REBELS
BASE CAMPS
REBEL SHIPS
CLIENT SQUADS: project client teams
RANGER
RANGER
RANGER
TECH
CLIENT

23. Conversation freaks

25. Good Rebels Journey towards Radical Transparency
2009
2012
2014
2016
2018
Rebel Outlook is born
(Financial figures available
to all the organisation)
inProgress is open
(performance reviews)
Salaries are made public
(internally)
Good Rebels
re-foundation Self-setting salaries pilot

26. goodrebels.com • @GoodRebels
Barcelona • Bogotá • Brighton • Ciudad de México • Madrid
Human-Centred Profits

27. Who are we?
We are Good Rebels, and we’re building the future. We solve problems and identity opportunities at the intersection of
people, brands and technology. Our work is driven by a strong international presence and a global commitment to service.
CREDENTIALS 󰀁27
110
REBELS
5
OFFICES
+ 60
CLIENTS
7,5
MILLION TURNOVER
United
Kingdom
Spain
Mexico
Colombia

28. CREDENTIAL B2B 󰀁28
Some of our clients
• Automotive
• Food & Drink
• Beauty & Fashion
• Consumption and
Distribution
• Culture and
Entertainment
• Education
• Energy
• Finance
• Health
• Insurance
• Public Services
• Tobacco
• Telecom
• Transport
• Tourism
• Automotive
• Food & Drink
• Beauty & Fashion
• Consumption and
Distribution
• Culture and
Entertainment
• Education
• Energy
• Finance
• Health
• Insurance
• Public Services
• Tobacco
• Telecom
• Transport
• Tourism
CREDENTIAL B2B

29. Human-Centred Organisations
The Consumer Journey
Discover Buy Love
Delivering seamless and delightful digital consumer experiences.
C C
The Co-Worker Journey
Developing digitally-enabled and empowered employees.
WWish Engage Belong W
Digital business strategies that respond to society to generate value and transcendence.
The Citizen Journey ZValue Connect Share Z

30. Fernando Polo @abladias
•fernando@goodrebels.com
•twitter @abladias
•goodrebels.com/rebelthinking
Thank You

31. 󰀁31
Additional readings
• A world powered by people - 7’- (https://www.goodrebels.com/a-world-powered-by-people/)
• Human-Centred Organisations (pdf) - (https://www.goodrebels.com/rebelthinking/human-centred-organisations/)
• Leadertarians (manifesto) - 7’- (https://www.slideshare.net/goodrebels/manifiesto-lidertarios-49225562)
• Leadertarians (book) - (http://fernandopolo.com/books/)
• Digital values and radical transparency - 7’- (https://www.goodrebels.com/why-digital-values-and-radical-
transparency-will-make-your-company-stronger/)
• The magic (and ROI) of love in the workplace - 7’- (https://www.goodrebels.com/the-magic-and-roi-of-love-in-
the-workplace/)
• The Good Rebels Manifesto - 4’-(https://www.goodrebels.com/manifesto/)

32. goodrebels.com • @GoodRebels
Madrid • Barcelona • Bogotá • Brighton • Ciudad de México
A world powered by people