New Media Days - Mashups

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Short presentation about Sydsvenskan.ses mashup project Panaset.se, held at New Media Days in Hellerup the 24th of October 2007.

Tecnologia Notícias e política

Mashups - PåNäset.se
October 24th 2007
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Presentation
Björn Jeffery
CEO & Internet Strategist at Good
Old
Two offers: strategy and web
development
Two clients: B2C/B2B and agencies
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

“A mashup is a web application
that combines data from more
than one source into a single
integrated tool; a typical example
is the use of cartographic data
from Google Maps to add
location information to real-
estate data from Craigslist,
thereby creating a new and
distinct web service that was not
originally envisaged by either
source.

http://en.wikipedia.org/wiki/Mashup_%28web_application_hybrid%29

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

PåNäset.se

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Background
Hyperlocal initiative by
Sydsvenskan.se /
News and events /
Focus on UGC /

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Conditions
Project over six weeks /
No time to develop all the
technology /
Experiment! /

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

News

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Micro blog

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Photo blog

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Events

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Shopping

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Temperature

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Results
Doubled sales in the area /
Tripled visits at the local
section of Sydsvenskan.se /

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Experiences
Others technology... can’t be
trusted :) /
Use mashups for speed and
trial primarily /

contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Want to do mashups?
Contact me:
bjorn.jeffery@goodold.se or
mobile: +46 70-566 19 46

The end contact:
bjorn.jeffery@goodold.se
+46 (0)70-5661946

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New Media Days - Mashups

1. Mashups - PåNäset.se October 24th 2007 contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

2. Presentation Björn Jeffery CEO & Internet Strategist at Good Old Two offers: strategy and web development Two clients: B2C/B2B and agencies contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

3. “A mashup is a web application that combines data from more than one source into a single integrated tool; a typical example is the use of cartographic data from Google Maps to add location information to real- estate data from Craigslist, thereby creating a new and distinct web service that was not originally envisaged by either source. http://en.wikipedia.org/wiki/Mashup_%28web_application_hybrid%29 contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

4. PåNäset.se contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

5. Background Hyperlocal initiative by Sydsvenskan.se / News and events / Focus on UGC / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

6. Conditions Project over six weeks / No time to develop all the technology / Experiment! / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

7. News contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

8. Micro blog contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

9. Photo blog contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

10. Events contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

11. Shopping contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

12. Temperature contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

13. Results Doubled sales in the area / Tripled visits at the local section of Sydsvenskan.se / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

14. Experiences Others technology... can’t be trusted :) / Use mashups for speed and trial primarily / contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

15. Want to do mashups? Contact me: bjorn.jeffery@goodold.se or mobile: +46 70-566 19 46 The end contact: bjorn.jeffery@goodold.se +46 (0)70-5661946

New Media Days - Mashups

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